Now that SEOs have had a few weeks to get acquainted with Google AdWords’ new Keyword Planner, the replacement for the Keyword Tool, many are feeling nostalgic for the familiarity of the old tool. While the Keyword Tool holds a special place in our hearts, it’s time to accept that we’re on to
bigger and better different things. The following are a few pros and cons of Google AdWords’ Keyword Planner. Hint: It might not be as bad as you think.
- Hyper-local Search Volume: This new feature allows users to view keyword volume based on a very specific geographical area. While the old keyword tool allowed users to search in either “local” or “global” columns, you can now target a specific city or area, a great tool for local SEO.
- New Ad Groups Tab: Keeping with the theme of the Keyword Planner being a PPC integrated tool, the Ad groups feature serves to help out with PPC advertising. However, it’s actually a great tool for seeing which keywords are related by topic. Google now reports the total search volume for this group of related keywords.
- Filter Out Keywords Below a Set Search Volume: Don’t want to see a keyword unless it has a search volume of 100 or more? No problem. This feature lets users filter out keywords if their search volume isn’t up to par.
- Goodbye Broad or Phrase Match: Exact match is now the only data that is displayed. Although exact match was usually the most accurate choice, the freedom to choose broad or phrase is now more difficult. However, broad and phrase still exist when AdWord users choose how keywords are added to campaigns.
- No More Searching for Related Terms: While other suggestions still arise, the option to see only closely related terms is now gone.
- Device Segmentation is Gone: The option to target volume for desktop, mobile or tablet has been axed. For AdWords users, you can go into your individual ads and choose what devices you want connected, however, the initial segmentation has disappeared.
Up for Debate
- No Longer Public: This might be annoying at first for users without an AdWords account. However, signing up is free and the tool no longer being public may be a pro. Now, users aren’t limited to 100 words when logged out, like the old version.
Overall, there are good and bad features in the Keyword Planner for Internet Marketing, SEO and PPC. A helpful tip for all Google AdWords users is to get to know the new features as much as you can. There are a ton of new features not mentioned above that will prove helpful for SEO. While these features are different than that of the Keyword Tool, they’ll soon feel familiar and the Keyword Tool will be forgotten.