It’s too easy to waste money when it comes to advertising on Facebook. That’s why you need to pay close attention to your analytics and set up a campaign that minimizes your Facebook CPM. In this article, we’ll go over some ways that you can lower your Facebook CPM and maximize your return with Facebook advertising. What You'll Learn: … [Read more...]
Facebook Audience Insights: A Marketer’s Guide
Audience Insights from Facebook are the real deal. Because if you want your brand noticed on the platform (and with over 2.7 billion monthly active users, you definitely do), you need to think about ads. Facebook Audience Insights will help you run them effectively. Here’s how it works. Here's What You'll Learn What Are Facebook … [Read more...]
Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We'll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook Right Column … [Read more...]
Best Times to Post on Facebook in 2021
What is the best time to post on Facebook in 2021? Simply put—when your audience will see it. Finding the best time to post on the platform can increase your engagement, your reach, and even your sales. In this article, I’ll break down how to find the times that work best for both your brand and your audience. What Is The Best Time to Post … [Read more...]
Which Facebook Ad Metrics to Focus on to Maximize Your Ad Budget
So, you’ve officially got your Facebook ads up and running—now what? The ongoing process of optimizing and measuring Facebook ad metrics is critical to the success of your advertising campaign. But in order to determine whether your Facebook ads are working for you, you’ll need to generate tangible results and takeaways. In this post, Ignite … [Read more...]
Boost Your Facebook Conversions With This One Simple Strategy
Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already - you’ve created your copy, perfected your targeting, and set up your … [Read more...]
Facebook Helps SMBs with Free Paid Online Events
Facebook wants to help your small-to-medium-sized business (SMB) survive in this global pandemic. To that end, the company rolled out a new product so you can monetize online classes and events. Even better: the tool is free. For now. In this article, I’ll explain what we know about the tool. Paid Online Events Handles All the Important … [Read more...]
How to Write Effective Facebook Ad Copy
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We'll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all … [Read more...]
How to Do Screen Sharing on Facebook Messenger
Facebook updated its iOS and Android Messenger apps so that users can now share their screens in a one-on-one call or group chat with up to eight participants. The new feature will be rolled out to Messenger Rooms so that people can share screens with dozens of users. In this article, I’ll go over key elements of the new feature. What Is … [Read more...]
Facebook Tests a Suite of Email Marketing Tools for Business Pages
Facebook is testing a suite of tools that will enable you to send marketing emails from its platform. All you have to do is upload your contact list and compose an email with a user-friendly UI. Facebook will distribute emails and provide analytics. Let’s take a look at what we know about the new feature. Facebook Email Marketing Tool Spotted … [Read more...]
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