Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, keyword…
The Insider’s Guide to Facebook Instant Experience Ads
Experimented with Facebook Instant Experience ads? Whether you have or not, you’ll want to give this guide a read. In it, I’ll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s because…
How to Optimize Your Facebook PPC Strategy
Want better results from your Facebook ads? In this article, Ignite Paid Media Strategist Christian Nicolini gives his top recommendations for optimizing Facebook PPC campaigns. As you (hopefully) already know, advertising on Facebook is one of the most effective ways to reach your audience. Not only does it boast a massive reach (as in, over…
5 Ways to Add Page Fans to Your Facebook Messenger Contact List
Think Facebook for business is dead? Think again. Thanks to the popularity of Facebook’s Messenger platform, businesses have a whole new way to connect and engage with fans on Facebook. In this article, I’ll show you how you can use your existing fans and visitors to build your Facebook Messenger contact list. Why a Facebook…
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, and it’s dominated by Google and Facebook. They’re each powerhouses in their own right. And while they may compete for internet users attention, they shouldn’t be competitors in your marketing strategy. In this article, I’ll give you a few tips on how to combine…
3 Innovative Ways to Optimize Your Facebook Campaign
Facebook campaigns getting a bit stale? Don’t worry, it happens to the best of us. Luckily, the platform’s constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a Facebook campaign? The…
All The New Facebook Ad Updates You Should Know (2018)
There’s a lot of news coming from Facebook as of late. And if you happen to use the platform for advertising, you’ll want to pay attention. Here’s what you need to know about Facebook’s latest ad updates, policies, and features. New Ad Type: Dynamic Creative Facebook Ads The next step in ad evolution is here…
Key Takeaways From Facebook’s F8 Conference
We’re fresh off the heels of Facebook’s annual F8 Conference, and the platform left us with some big news. Here’s what you need to know. Watch The Video Or Read More Below It’s been a big year for Facebook. Lately, the platform’s been making all the wrong kind of news, and their efforts at damage…
What The Facebook Ad Targeting Changes Mean for Your Business
Facebook’s found itself in some hot water lately. And consequently, it’s had to make a few adjustments to how it collects and distributes customer data. This will inevitably have an effect on how marketers use Facebook. But before you panic, read this. I’ll cover what you need to know about the changes and how they…
How To Master The Facebook Algorithm Changes in 2018
Facebook algorithm changes are nothing new. But the latest for 2018 did something that shocked the marketing world: it significantly limited organic reach for businesses on Facebook. In this post, I’ll cover the major Facebook algorithm changes of 2018, what they mean for your brand, and how you can keep your content relevant on the…
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