From its inception, Facebook has had a major issue with fake accounts. Today, these accounts are just as prevalent as they’ve ever been. You can often find them replying to people’s comments on public posts, for example, with many of them asking them to accept their friend requests or click on suspicious links. Some accounts…
Best Times to Post on Facebook in 2023
What is the best time to post on Facebook in 2023? Simply put—when your audience will see it. Finding the best time to post on the platform can increase your engagement, your reach, and even your sales. In this article, I’ll break down how to find the times that work best for both your brand…
Facebook Video Ads Best Practices for Exceptional Results
What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
Meta Advertising: What Is the Meta Advantage Suite?
Meta announced it’s merging all its automated ads into Meta Advantage. The consolidation will make it easier for advertisers to use these products. Facebook advertisers will benefit from this change, but with big changes comes confusion. This article will clarify any questions about the Facebook Meta Advantage Suite. What is the Meta Advantage Suite?…
Facebook Reels Monetization: What Are Overlay Ads and Are They Worth It?
Facebook Reels has proven to be a popular way for creators to expand their influence on the platform. As a result, Meta is testing overlay ads placed over videos to reward creators for their hard work. The overlay ads update is a big change and brings creators an innovative method of Facebook Reels monetization. In…
Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We’ll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook…
Which Facebook Ad Metrics to Focus on to Maximize Your Ad Budget
So, you’ve officially got your Facebook ads up and running—now what? The ongoing process of optimizing and measuring Facebook ad metrics is critical to the success of your advertising campaign. But in order to determine whether your Facebook ads are working for you, you’ll need to generate tangible results and takeaways. In this post, Ignite…
Boost Your Facebook Conversions With This One Simple Strategy
Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already – you’ve created your copy, perfected your targeting, and set up your conversion…
Facebook Helps SMBs with Free Paid Online Events
Facebook wants to help your small-to-medium-sized business (SMB) survive in this global pandemic. To that end, the company rolled out a new product so you can monetize online classes and events. Even better: the tool is free. For now. In this article, I’ll explain what we know about the tool. Paid Online Events Handles All…
How to Write Effective Facebook Ad Copy
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We’ll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all Facebook ad types…