What is Facebook Watch? It's Facebook's way of incorporating the entertainment value of streaming TV with the power of social apps. But is it useful for marketers? Find out int his article. What You'll Learn: What Facebook Watch is and how it works The difference between Watch and Newsfeed videos Watch's benefit to marketers: … [Read more...]
What Is Facebook CPM? How to Lower It And Maximize Return
It’s entirely too easy to waste money when it comes to advertising on Facebook. That’s why you need to pay attention to your analytics and set up a campaign that minimizes your Facebook CPM. In this article, we’ll go over some ways that you can lower your Facebook CPM maximize your return with Facebook advertising. What You'll Learn: … [Read more...]
What Is The Best Time To Post On Facebook? (The Full Answer)
What is the best time to post on Facebook in 2020? Simply put: when your audience will see it. Finding the best time to post on the platform can increase your engagement, your reach, and even your sales. In this article, I’ll breakdown how to find the times that work best for both your brand and its audience. What is the best time to post on … [Read more...]
How Much Does Facebook Advertising Cost?
Facebook advertising is one of the best ways to gain traction for your business online. But how much does Facebook advertising really cost? I'll break it all down for you in this article. What We'll Cover: Types of Facebook advertising costs Campaign objectives and how they relate to business goals Relevance metrics Facebook … [Read more...]
How To Master The Facebook Updates and Algorithm Changes in 2020
Facebook algorithm changes are nothing new, but these can be a thorn in the side of businesses who rely on social media to increase brand awareness. In this post, I’ll cover the recent Facebook updates, what they mean for your brand, and how you can keep your content relevant on the channel. What We'll Cover: The recent major Facebook … [Read more...]
How to Drive Revenue With Facebook’s Lifetime Value & Lookalike Audiences
In this article, we’ll cover the basics and benefits of Facebook Lifetime Value Custom Audiences and Value-Based Lookalike Audiences. What We'll Cover: Facebook Value Optimization The Facebook Audience evolution Customer Lifetime Value How Lifetime Value is calculated How to set up a Lifetime Value audience How Lifetime Value … [Read more...]
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes to your marketing strategy. In this … [Read more...]
Smart Facebook Groups Manager Tricks For A Vibrant Community
How is your Facebook community management going? In this article, we will cover everything you need to know about creating and managing a successful Facebook group for your business. By the end of it, you'll be a better Facebook Group manager. What We'll Cover: The benefits of managing a Facebook Group How to create a Facebook … [Read more...]
The Full Guide to Facebook Ad Sizes & Specs
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I'll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We'll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook Right Column … [Read more...]
Can You Optimize for Facebook Search? The Full Story on Facebook SEO
These days, we know Facebook as a powerful social channel to connect brands to their clients. But have you considered Facebook as a search engine? And is there such a thing Facebook search SEO? In this post, I’ll do a deep dive into these topics. What You'll Learn: What Facebook search is Overview of different search segments How … [Read more...]
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