In this article, we’ll cover the basics and benefits of Facebook Lifetime Value Custom Audiences and Value-Based Lookalike Audiences. What We'll Cover: Facebook Value Optimization The Facebook Audience evolution Customer Lifetime Value How Lifetime Value is calculated How to set up a Lifetime Value audience How Lifetime Value … [Read more...]
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes to your marketing strategy. In this … [Read more...]
Smart Facebook Groups Manager Tricks For A Vibrant Community
How is your Facebook community management going? In this article, we will cover everything you need to know about creating and managing a successful Facebook group for your business. By the end of it, you'll be a better Facebook Group manager. What We'll Cover: The benefits of managing a Facebook Group How to create a Facebook … [Read more...]
The Full Guide to Facebook Ad Sizes & Specs
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I'll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We'll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook Right Column … [Read more...]
What Are The Best Times To Post On Facebook?
What’s the best time to post on Facebook in 2019? Simply put: when your audience will see it. Finding the best time to post on social media can increase your engagement, your reach, and even your sales. In this article, I’ll breakdown how to find the times that work best for both your brand and audience. What You'll Learn: How to … [Read more...]
Can You Optimize for Facebook Search? The Full Story on Facebook SEO
These days, we know Facebook as a powerful social channel to connect brands to their clients. But have you considered Facebook as a search engine? And is there such a thing Facebook search SEO? In this post, I’ll do a deep dive into these topics. What You'll Learn: What Facebook search is Overview of different search segments How … [Read more...]
Is Facebook Messenger Bot Marketing Worth The Trouble?
Facebook Messenger bots may be the latest and greatest tech on the marketing scene, but that doesn't mean they're a good fit for every brand. So, how do you know if they're right for you? In this article, you'll find out. What You'll Learn: Who should (and shouldn't) use Facebook Messenger bots Who can use Facebook Messenger bots … [Read more...]
Facebook Mobile Ad Updates Means Smaller Space for Marketers
Facebook update alert! Fresh off the heels of its annual F8 Conference, Facebook has a few changes in store for advertisers. Here’s everything you need to know. The Facebook Ad Changes For those unaware, Facebook unveiled an updated design at it’s April Conference. The new interface, coined FB5, was designed to be simpler, faster and … [Read more...]
The Secret to a Successful Facebook Ad Strategy (That No One Tells You)
Facebook is far more than just a social platform. For marketers, it's become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I'll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You'll Learn: Where to start your Facebook ad … [Read more...]
ManyChat vs. Drift vs. Others: Which is the Best Chatbot Tool for You?
Today’s chatbots are getting so good they’re shaking up sales and marketing as we know it. But to help meet your business goals, you need to select the best chatbot builder. This article looks at some of the best chatbot tools and where you might use them. What You'll Learn: The benefits of chatbots, and why they're sticking around The … [Read more...]
