Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already - you’ve created your copy, perfected your targeting, and set up your … [Read more...]
Facebook Helps SMBs with Free Paid Online Events
Facebook wants to help your small-to-medium-sized business (SMB) survive in this global pandemic. To that end, the company rolled out a new product so you can monetize online classes and events. Even better: the tool is free. For now. In this article, I’ll explain what we know about the tool. Paid Online Events Handles All the Important … [Read more...]
How to Write Effective Facebook Ad Copy
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We'll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all … [Read more...]
How to Do Screen Sharing on Facebook Messenger
Facebook updated its iOS and Android Messenger apps so that users can now share their screens in a one-on-one call or group chat with up to eight participants. The new feature will be rolled out to Messenger Rooms so that people can share screens with dozens of users. In this article, I’ll go over key elements of the new feature. What Is … [Read more...]
Facebook Tests a Suite of Email Marketing Tools for Business Pages
Facebook is testing a suite of tools that will enable you to send marketing emails from its platform. All you have to do is upload your contact list and compose an email with a user-friendly UI. Facebook will distribute emails and provide analytics. Let’s take a look at what we know about the new feature. Facebook Email Marketing Tool Spotted … [Read more...]
Smart Facebook Groups Manager Tricks For A Vibrant Community
How is your Facebook community management going? In this article, we will cover everything you need to know about creating and managing a successful Facebook group for your business. By the end of it, you'll be a better Facebook Group manager. What We'll Cover: The benefits of managing a Facebook Group How to create a Facebook … [Read more...]
How to Use Hashtags on Facebook
On platforms like Instagram and Twitter, hashtags are essential for reaching new audiences and engaging with followers. Facebook hashtags are another story. There’s a years-long debate about whether or not they work and a general sense of confusion about how businesses should use them. Maximize reach and awareness with the right hashtag strategy … [Read more...]
Is Facebook Retargeting For You? Does It Work? (Answers)
One of the best ways to reach people in your market is with Facebook retargeting. We do it for our business and you should be too. Let's learn about Facebook retargeting now. What You'll Learn: Facts & Stats about retargeting What the Facebook Pixel is How to Install it Specific Facebook retargeting strategies: … [Read more...]
Facebook Unveils New Shopping Platform for Small Businesses
Small businesses are in luck this week! Facebook Shops is rolling out in the midst of coronavirus, bringing retail opportunities to businesses that may be struggling. The best part is, it's not only limited to Facebook. What is Facebook Shops? Got some products you’d like to sell online? There’s an app for that. It’s called … [Read more...]
Facebook Global Pages: Everything You Need to Know
Facebook is a worldwide presence. If you’re using it for marketing purposes but only limiting yourself to one country or region, you might be doing your brand a disservice. Maybe it’s time to go global? New languages, countries, how exciting is that?! Of course, when you reach across national borders (or language borders) to find new … [Read more...]
