Fake Facebook accounts and profiles affect consumers, content creators, brands, and Marketplace users in various ways, from impersonations and driving fake engagement to scam and phishing attempts. It’s an ever-present problem, with the platform taking action on 698 million fake accounts toward the end of 2025. As such, knowing how to tell if a Facebook…
How to Choose the Best Times to Post on Facebook
Facebook remains one of the best platforms to use for social media marketing, with over 3 billion active users today, and the average person spends around 31 minutes every day on the site. Figuring out the best time to post on Facebook can help you reach the right people at the right time, but while…
A Complete Guide to Creating Effective Meta Advertising Campaigns
Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98 billion active users, Meta…
Are Meta Advantage+ Shopping Campaigns Right For Your Business?
Using Advantage+ for Meta ads, you can harness the power of automation and machine learning to optimize targeting and get real results. Follow along as Associate Director of Paid Media, Jenna Long, walks you through the best strategies for deploying effective campaigns. What You’ll Learn What Are Advantage+ Shopping Campaigns? Advantage+ Ads vs. Manual Bidding…
5 Steps For Launching A Successful Facebook Advertising Campaign
Successful Facebook advertising is more than just posting a cool graphic. There’s a lot to think about when developing your advertising strategy, namely, understanding Facebook’s specific rules and steps to ensure your ad’s success. In this article, we’ll go over why to advertise on Facebook, the benefits of Facebook advertising, the reasons why people’s ads…
Facebook Business Manager for Multi Location Brands
Are you a business juggling multiple locations and wondering how to effectively manage multiple Facebook pages under one account? Dive into the world of Facebook multi location businesses with this comprehensive guide! We’ll walk you through all the steps to streamline your social media strategy. Here’s What We’ll Cover Who Needs a Facebook Page (&…
Facebook Video Ads Best Practices for Exceptional Results
What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We’ll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook…
Which Facebook Ad Metrics to Focus on to Maximize Your Ad Budget
So, you’ve officially got your Facebook ads up and running—now what? The ongoing process of optimizing and measuring Facebook ad metrics is critical to the success of your advertising campaign. But in order to determine whether your Facebook ads are working for you, you’ll need to generate tangible results and takeaways. In this post, Ignite…
Boost Your Facebook Conversions With This One Simple Strategy
Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should. You’ve done all the hard work already – you’ve created your copy, perfected your targeting, and set up your conversion…