Facebook Messenger bots may be the latest and greatest tech on the marketing scene, but that doesn't mean they're a good fit for every brand. So, how do you know if they're right for you? In this article, you'll find out. What You'll Learn: Who should (and shouldn't) use Facebook Messenger bots Who can use Facebook Messenger bots … [Read more...]
Facebook Mobile Ad Updates Means Smaller Space for Marketers
Facebook update alert! Fresh off the heels of its annual F8 Conference, Facebook has a few changes in store for advertisers. Here’s everything you need to know. The Facebook Ad Changes For those unaware, Facebook unveiled an updated design at it’s April Conference. The new interface, coined FB5, was designed to be simpler, faster and … [Read more...]
The Secret to a Successful Facebook Ad Strategy (That No One Tells You)
Facebook is far more than just a social platform. For marketers, it's become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I'll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You'll Learn: Where to start your Facebook ad … [Read more...]
ManyChat vs. Drift vs. Others: Which is the Best Chatbot Tool for You?
Today’s chatbots are getting so good they’re shaking up sales and marketing as we know it. But to help meet your business goals, you need to select the best chatbot builder. This article looks at some of the best chatbot tools and where you might use them. What You'll Learn: The benefits of chatbots, and why they're sticking around The … [Read more...]
Social Media Trends: The 6 That are Here to Stay
It’s not always easy to keep your finger on the pulse of the latest social media trends. Some come and go, while others show some real staying power. Keep reading to check out our predictions and learn how your brand can get in on the action early. The Trends: Influencer Marketing Transparency Stories The unpolished … [Read more...]
Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types
There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look at Facebook’s … [Read more...]
What to Expect From Facebook Ads In 2019
Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, … [Read more...]
The Insider’s Guide to Facebook Instant Experience Ads
Experimented with Facebook Instant Experience ads? Whether you have or not, you'll want to give this guide a read. In it, I'll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s … [Read more...]
How to Optimize Your Facebook PPC Strategy
Want better results from your Facebook ads? In this article, Ignite Paid Media Strategist Christian Nicolini gives his top recommendations for optimizing Facebook PPC campaigns. As you (hopefully) already know, advertising on Facebook is one of the most effective ways to reach your audience. Not only does it boast a massive reach (as in, … [Read more...]
5 Ways to Add Page Fans to Your Facebook Messenger Contact List
Think Facebook for business is dead? Think again. Thanks to the popularity of Facebook's Messenger platform, businesses have a whole new way to connect and engage with fans on Facebook. In this article, I'll show you how you can use your existing fans and visitors to build your Facebook Messenger contact list. Why a Facebook Messenger Contact … [Read more...]
