Facebook advertising is one of the best ways to gain traction for your business online. But how much does Facebook advertising really cost? I’ll break it all down for you in this article. What We’ll Cover: Types of Facebook advertising costs Campaign objectives and how they relate to business goals Relevance metrics Facebook advertising costs by industry…
How to Drive Revenue With Facebook’s Lifetime Value & Lookalike Audiences
In this article, we’ll cover the basics and benefits of Facebook Lifetime Value Custom Audiences and Value-Based Lookalike Audiences. What We’ll Cover: Facebook Value Optimization The Facebook Audience evolution Customer Lifetime Value How Lifetime Value is calculated How to set up a Lifetime Value audience How Lifetime Value improves ad performance How to measure and…
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, nor do I need to tell you that Google and Facebook are the key players. Both tech giants are customer insight powerhouses, and while they may compete for their share of users’ attention, these two actually team up quite nicely when it comes…
Can You Optimize for Facebook Search? The Full Story on Facebook SEO
These days, we know Facebook as a powerful social channel to connect brands to their clients. But have you considered Facebook as a search engine? And is there such a thing Facebook search SEO? In this post, I’ll do a deep dive into these topics. What You’ll Learn: What Facebook search is Overview of different…
Is Facebook Messenger Bot Marketing Worth The Trouble?
Facebook Messenger bots may be the latest and greatest tech on the marketing scene, but that doesn’t mean they’re a good fit for every brand. So, how do you know if they’re right for you? In this article, you’ll find out. What You’ll Learn: Who should (and shouldn’t) use Facebook Messenger bots Who can use Facebook Messenger…
Facebook Mobile Ad Updates Means Smaller Space for Marketers
Facebook update alert! Fresh off the heels of its annual F8 Conference, Facebook has a few changes in store for advertisers. Here’s everything you need to know. The Facebook Ad Changes For those unaware, Facebook unveiled an updated design at it’s April Conference. The new interface, coined FB5, was designed to be simpler, faster and…
The Secret to a Successful Facebook Ad Strategy (That No One Tells You)
Facebook is far more than just a social platform. For marketers, it’s become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I’ll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You’ll Learn: Where to start…
ManyChat vs. Drift vs. Others: Which is the Best Chatbot Tool for You?
Today’s chatbots are getting so good they’re shaking up sales and marketing as we know it. But to help meet your business goals, you need to select the best chatbot builder. This article looks at some of the best chatbot tools and where you might use them. What You’ll Learn: The benefits of chatbots, and…
Social Media Trends: The 6 That are Here to Stay
It’s not always easy to keep your finger on the pulse of the latest social media trends. Some come and go, while others show some real staying power. Keep reading to check out our predictions and learn how your brand can get in on the action early. The Trends: Influencer Marketing Transparency Stories The unpolished…
Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types
There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look…