Meta Ads allow you to target customers with Facebook Ads, Instagram Ads, and ads clicking to WhatsApp and Messenger. With Meta ads, you can increase your online sales, generate qualified leads, drive engagement, send more traffic to your website or storefront, build awareness, and/or increase app installs. With a reported 3.98 billion active users, Meta…
What is Facebook Conversions API & Why Do You Need It?
What is Facebook Conversions API? API stands for application programming interface. With that in mind, the Facebook Conversions API (CAPI) is a type of software that tracks consumer actions that occur off the web. It’s a critical tool for advertisers on the platform. However, you might be unfamiliar with this solution and how to use…