We explore the optimal pace of emails for promotions, newsletters, value-added engagement, and other types of email marketing campaigns. What You’ll Learn: The importance of reviewing your competitors Tailor your emails based on your products Segment your email marketing list Let the customer lifecycle dictate email cadence Give your consumers an idea of what to…
30 Email Marketing Best Practices for 2020
Email marketing is a dinosaur among digital marketing strategies. There’s a reason email has outlasted social platforms, remained strong after an era of bad practices, and won’t be killed by the latest messaging app. In this guide, I’m going to go over 30 actionable email marketing best practices that will help you drive traffic and…
Ecommerce Email Marketing: One-Stop Guide
As savvy ecommerce marketers, we’ve all come across those studies that cite email as having the highest ROI of any marketing channel available. In fact, email marketing is hands down the best way for ecommerce businesses to connect with customers and drive sales. In this guide, we’ll walk you through the entire ecommerce email marketing…
The 10 Best Email Automation Software
Looking to spend less time (and more creativity) on your email marketing campaigns? The best email automation software can help you do just that. In this article, I’m listing my 10 top email automation software tools to help you streamline your marketing efforts and grow your business. What You’ll Learn: Benefits of having email automation…
13 Examples of Great Email Drip Campaigns
A longtime staple in digital marketing, email campaigns remain an effective tool for driving subscribers to take action. Automated email drip campaigns are a strategic tool for helping brands reach their business objectives allowing you to build a sustainable email strategy around specific conversion goals and drive results by delivering relevant information at the right…
How to Undo an Email in Gmail or Outlook 365 in a Few Seconds
In the span of a generation, sending and receiving information went from a gradual, ambiguous process to faster than we could have ever imagined. Love it or loathe it, email communication has drastically revolutionized the way we interact with one another. While many could argue that email has fundamentally changed the workplace for the better,…
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We’ll Cover: What it is Why it’s important in this strategy How to use it in your ad strategy…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost…
6 High ROI Email Templates You Need For Online Marketing
When it comes to customer communication, email templates are a marketer’s best friend. But email isn’t one-size-fits-all, and each one you send should serve a specific purpose. In this article, I’ll go through six digital marketing email templates every business should be sending to better engage their audience. Table of Contents: Email Template #1: The…
Why Email Click-to-Call Is a Game Changer for the Channel
Ready to take your email marketing to the next level? You can. All it takes is a simple click-to-call link. In this article, you’ll learn all about click-to-call email techniques and how to use them to build your brand and convert leads into returning clients, as well as why this type of marketing is so…