As far as customer communication methods go, it’s hard to find anything that compares to email marketing. For brands with long, messy sales cycles, developing a well-planned email strategy can help you nurture, convert, and retain customers for the long haul. Learn how to use email to accelerate your sales cycle by driving users through…
20 Must-Know Email Marketing Statistics for 2020
For an industry that prides itself on risk-taking and creativity, marketing relies pretty heavily on numbers. And those numbers reveal that email marketing is the most effective marketing channel out there, outpacing SEO, affiliate marketing, and even social media. In this article, I’ll cover 20 must-know email marketing statistics to boost your email campaigns! What…
Email Markup Language: Email Schema Guide
You probably already know about using schema.org markup in your web pages. But did you know that you can use it in your emails as well? In this article, I’ll explain how to use email markup language to enhance your emails and validate your efforts. What We’ll Cover: Using Schema.org for email markup How to…
The Best Email Campaigns & Email Marketing Ideas: A Guide
Do you really know how to run an email marketing campaign that gets results? Or are you relying on guesswork and a vague set of personas to do the heavy lifting? In this article, I’ll go through some tips and best practices that will help you get more out of your next campaign. What We’ll…
17 Surefire Dental Marketing Ideas & Strategies
Looking for a dental marketing company? Learn how our dental marketing agency can help you. As experts in dental marketing, we are going to teach you everything you need to know in this post. Let’s get started. If you like what you hear, reach out! What’s the best way to bring new customers to your…
How to Collect Emails on Your Website and Build an Email List for Marketing
This guide gives you proven strategies for capturing emails on your website to build a strong email list. While social media and text messaging have grown in popularity over the years, email still reigns supreme, representing the most convenient and profitable communication channel for any business. What You’ll Learn: What is an Email List? Why…
How Often Should You Send Marketing and Newsletter Emails?
We explore the optimal pace of emails for promotions, newsletters, value-added engagement, and other types of email marketing campaigns. What You’ll Learn: The importance of reviewing your competitors Tailor your emails based on your products Segment your email marketing list Let the customer lifecycle dictate email cadence Give your consumers an idea of what to…
30 Email Marketing Best Practices for 2020
Email marketing is a dinosaur among digital marketing strategies. There’s a reason email has outlasted social platforms, remained strong after an era of bad practices, and won’t be killed by the latest messaging app. In this guide, I’m going to go over 30 actionable email marketing best practices that will help you drive traffic and…
Ecommerce Email Marketing: One-Stop Guide
As savvy ecommerce marketers, we’ve all come across those studies that cite email as having the highest ROI of any marketing channel available. In fact, email marketing is hands down the best way for ecommerce businesses to connect with customers and drive sales. In this guide, we’ll walk you through the entire ecommerce email marketing…
The 10 Best Email Automation Software
Looking to spend less time (and more creativity) on your email marketing campaigns? The best email automation software can help you do just that. In this article, I’m listing my 10 top email automation software tools to help you streamline your marketing efforts and grow your business. What You’ll Learn: Benefits of having email automation…