When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn’t always seamless. I’m Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn’t standardized. Some opt for an in-house team while others choose to hire an agency. Which is right for…
Email Marketing Webinar: 3 Steps to Drive More Revenue
It’s no secret that email marketing produces incredible returns. But with all the strategies, tactics, templates, and tips available, you’ve likely found yourself wondering what you should really be focusing on to see noticeable success in your email marketing. Besides creating a consistent sending schedule that continues to nurture and engage your subscriber list,…
4 Ways to Grow Your Opted-In Email List
As data privacy concerns and their corresponding laws continue to roll out, owned channels like email and SMS are taking center stage. Now more than ever, growing your email list is integral to the success of your digital marketing efforts as a whole, and a key driver of success in your email strategy. In…
SafeOpt Review: Is It Safe for Your Business?
Whether it’s setting up popup shops or offering free giveaways, companies are consistently looking for new ways to connect with their customers. Email marketing seems to be the method of choice for most brands, with nearly 9 out of every 10 marketers using email to distribute content. However, some organizations are crossing ethical lines to…
Find Anyone’s Email Address In Seconds
Looking for individual email addresses manually is tedious. The alternative? Using tools that help you find emails in a jiffy, and do so at scale. If you’re trying to find anyone’s email — whether they be an influencer, a subject matter expert or a potential lead — these tricks and tools will land you in…
15 Reasons Your Marketing Emails Are Going to Spam (& How to Fix Them)
In the world of email marketers, we’ve all been there. “My emails are going to spam! Why is this happening?” If your latest email is one of the 45% of all emails that wind up as spam globally, you can change your fate. The first step in getting your content whitelisted is knowing the reasons…
Email Conversion Rates 101: How to Increase Email Conversions
It’s been nearly half a century since Ray Tomlinson sent out the world’s first email. Over the years, email has become the preferred form of communication for marketers and non-marketers alike. Today, we’ll cover how to calculate conversion rates in email marketing and practices for email success. Let’s get started! What We’ll Cover: What is…
The Complete Guide to Automated Email Sequences
Rank these marketing tools in order of highest ROI: social media, SMS, display ads, Google ads, email. If you said email, you’re right. This seemingly old-fashioned tool continues to bring in high conversion rates for most businesses. That means you need a great email marketing strategy. And a vital piece of any email strategy is…
Shopping Cart Abandonment Emails
Picture this—you run a successful ecommerce store, receive plenty of traffic, and regularly send out weekly emails to your customers. You go the whole nine yards and for some reason, they drop out right before completing their purchase. Shopping cart abandonment emails might be just what you need to cover your bases and recapture lost…
Exit Intent Popups: Best Practices & Examples
Exit intent popups are a touchy subject. When poorly optimized, they can be intrusive, obnoxious, and at times, downright bad for business. But contrary to popular belief, good popups do exist. We share best practices for exit-intent popups on both desktop and mobile. What We’ll Cover: What is an Exit Intent Popup? Do Exit Intent…