In the world of email marketers, we've all been there. "My emails are going to spam! Why is this happening?" If your latest email is one of the 45% of all emails that wind up as spam globally, you can change your fate. The first step in getting your content whitelisted is knowing the reasons behind the spam label. So if you're asking why are my … [Read more...]
Email Conversion Rates 101: How to Increase Email Conversions
It’s been nearly half a century since Ray Tomlinson sent out the world’s first email. Over the years, email has become the preferred form of communication for marketers and non-marketers alike. Today, we’ll cover how to calculate conversion rates in email marketing and practices for email success. Let’s get started! What We’ll Cover: … [Read more...]
The Complete Guide to Automated Email Sequences
Rank these marketing tools in order of highest ROI: social media, SMS, display ads, Google ads, email. If you said email, you’re right. This seemingly old-fashioned tool continues to bring in high conversion rates for most businesses. That means you need a great email marketing strategy. And a vital piece of any email strategy is the email … [Read more...]
Shopping Cart Abandonment Emails
Picture this—you run a successful ecommerce store, receive plenty of traffic, and regularly send out weekly emails to your customers. You go the whole nine yards and for some reason, they drop out right before completing their purchase. Shopping cart abandonment emails might be just what you need to cover your bases and recapture lost … [Read more...]
20 Common Email Marketing Mistakes To Avoid in 2020 (& How To Fix Them)
Here are 20 common email marketing mistakes that are still happening in 2020, as well as how to fix them all. A recent study shows that email open rates have jumped by nearly 5% from the previous year. At the same time, unsubscribe rates are down, which means us marketers might just be getting the hang of inbox engagement. But that … [Read more...]
Marketing Email Design Best Practices
Riddle me this—what’s the easiest and most effective way to get your brand’s message across online? I’ll give you a hint…it’s also the only channel, apart from your website, in which you have 100% ownership. If you guessed email design, then congratulations! You’re already ahead of the game. What We’ll Cover: Email Design Best Practices + … [Read more...]
Exit Intent Popups: Best Practices & Examples
Exit intent popups are a touchy subject. When poorly optimized, they can be intrusive, obnoxious, and at times, downright bad for business. But contrary to popular belief, good popups do exist. We share best practices for exit-intent popups on both desktop and mobile. What We’ll Cover: What is an Exit Intent Popup? Do Exit Intent … [Read more...]
How to Accelerate the Sales Cycle With Email
As far as customer communication methods go, it’s hard to find anything that compares to email marketing. For brands with long, messy sales cycles, developing a well-planned email strategy can help you nurture, convert, and retain customers for the long haul. Learn how to use email to accelerate your sales cycle by driving users through the … [Read more...]
20 Must-Know Email Marketing Statistics for 2020
For an industry that prides itself on risk-taking and creativity, marketing relies pretty heavily on numbers. And those numbers reveal that email marketing is the most effective marketing channel out there, outpacing SEO, affiliate marketing, and even social media. In this article, I'll cover 20 must-know email marketing statistics to boost your … [Read more...]
Email Markup Language: Email Schema Guide
You probably already know about using schema.org markup in your web pages. But did you know that you can use it in your emails as well? In this article, I’ll explain how to use email markup language to enhance your emails and validate your efforts. What We'll Cover: Using Schema.org for email markup How to get started with email … [Read more...]
