Greetings are a standard part of human connection. These interactions matter just as much for businesses as they do in a social context. The first impression is everything as you introduce new or potential customers to your brand. It can either warm them up or turn them off, and if they get nothing from you,…
The Guide to B2B Email Marketing: Building an Actionable Strategy
Email remains one of the best marketing tactics for ROI. Businesses see a return of $36 for every $1 spent! It’s hard to beat that kind of value, and B2B email marketing can potentially drive prospects down your marketing funnel. If you deliver value to the inbox, you’ll see results, from acquiring new customers to…
Email Marketing Benchmarks: Industry Data That Matters
Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. What You’ll Learn Email Marketing Benchmarks: Open Rates Email Marketing Benchmarks: Click-Through Rates …
Combine Your Email & SMS Marketing to Supercharge Revenue
Ladies and gentlemen gather ’round as we embark on an exciting journey through the world of digital marketing! In this ever-evolving landscape, where businesses strive for an edge, we unveil the secret weapon that will set you apart. Enter the dynamic duo of email marketing and SMS, ready to supercharge your revenue! Sure, email marketing…
Email Design Best Practices: Tips, Tricks, and Design Hacks
Email marketing is far from dead. In the age of social media and the 24/7 news cycle, you just need to find a way to make your brand’s message stand out. Designing an email that your audience will want to read isn’t rocket science – but it does take some strategizing. Let’s jump into everything…
How to Build An Email List: 35 Tips to Grow Your Email Marketing
Ever since internet usage started becoming more mainstream, email marketing has been one of the best ways to promote your brand. Of course, before you can even start blasting out emails to prospective clients or customers, you first have to build an email list by collecting names and addresses. But even if you’ve gathered a…
AI in Email Marketing: The Hidden Force Behind Campaigns
What is AI? A Brief History Before we embark on this riveting tale of AI in email marketing, let’s make a detour and meet our protagonist. In a nutshell, AI is the science of building machines that can think, learn, and perform tasks that typically require human intelligence. It’s like your favorite sci-fi movie, but…
22 Email Marketing Mistakes You Could Be Making Right Now
A recent study shows 77% of marketers saw an increase in engagement through email marketing between 2021 and 2022! Brands and businesses all over the world are leaning toward email marketing to reach consumers more directly. But just because open rates are going up, that doesn’t mean the worst email marketing mistakes aren’t still happening….
The Ultimate Guide to Email Marketing Strategy
Email marketing remains a cornerstone of effective B2B communication in today’s ever-evolving digital landscape. With an ROI of $36 for every $1 spent, you can’t afford to overlook it. But conquering the inbox requires more than just a catchy subject line and a fancy template. It calls for a deep understanding of your audience, a…
SMS Marketing: What You Need to Know Before Hitting Send
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…