Your email campaign is live. It’s got a solid copy, compelling offer, and great design. There’s just one problem: it’s landing in spam, and your revenue, engagement, and campaign reporting are all paying the price. Email deliverability is one of the most underestimated levers in email marketing. Modern inbox providers now evaluate your sender identity,…
Google Lets Users Change Gmail Email Addresses: What This Means for Franchise Lifecycle Marketing
While @gmail.com addresses have remained permanent for the last 22 years, now Google allows Gmail users to change their account email address. Telegram revealed this to the public on April 1, 2026, following a brief, quiet pilot of the feature in India. Changing a Gmail email address might be a great thing for consumers, but…
13 Drip Campaign Examples to Guide Your Email Strategy
Today’s email drip campaign is considerably different from yesterday’s, going from basic automated sequences to AI-powered response engines reacting to user intent in real time. In this blog, Lifecycle & Email Marketing Strategist, Joel Staniszewski, will talk about drip email campaigns and how they work with the latest developments in AI, tips for designing drip…
From Clicks to Context: How AI is Rewriting the Rules of the Inbox
For decades, email has been a passive archive. You received a message, you read it, and you decided what to do. Today, AI Inbox Management has flipped the script, moving from a tool you use to an agent that acts on your behalf. Tools like Google Gemini and Apple Intelligence are changing the way people…
The Best Email Subject Lines for Standing Out in Inboxes
If you want your emails to connect with your target audience, you need compelling email subject lines. These elements are essential for getting people to open your emails and engage with their contents and, ultimately, your brand.In this blog post, Joel Staniszewski, Lifecycle & Email Marketing Strategist, will look into what makes the perfect email…
SafeOpt: What Is It & When Should You Use It?
As ecommerce brands look to maximize sales, effective retargeting is crucial. One solution you might have heard about is SafeOpt, which is a legitimate third-party retargeting and email recovery platform, but keep in mind that “legitimate” doesn’t necessarily mean low-risk or a viable best practice. In this blog, we’ll get into what the SafeOpt email…
How to Improve Your Businesses’ Email Open Rates
Email marketing is one of the most effective ways to drive engagement, leads, and revenue, but success isn’t always clear. Understanding what is a good open rate for email, how it’s measured, and the key factors behind it is essential to improving performance and benchmarking results. In this blog, Joel Staniszewski, Lifecycle & Email Marketing…
What Is Remarketing & What Are the Best Strategies?
Once people convert to customers, it’s important to bring those people back as much as possible. Re-engaging your existing customers could keep you at the forefront of your audience’s mind and, if they’re consistently interested in your offerings, increase the likelihood of repeat sales. In this blog, Chief Client Officer, Jeff Macgurn, will discuss the best…
The Modern Marketer’s Guide to Email Marketing Strategy
Email marketing remains a cornerstone of effective B2B communication in today’s ever-evolving digital landscape. With an ROI of $36 for every $1 spent, you can’t afford to overlook it. In this blog, Joel Staniszewski, Lifecycle & Email Marketing Strategist, delves into the lesser-known tactics, techniques, and insights that will elevate your campaigns and help you…
Automated Email Marketing: Everything You Need to Know
With the increased advancement and integration of AI and other marketing technologies, email marketing now has plenty of automation capabilities. Automated email marketing can help with everything from automatically sending emails as needed to personalizing emails with dynamic, highly targeted content. In this blog, Lifecycle & Email Marketing Strategist, Joel Staniszewski, will explore how email…