No one can deny how powerful email is when it comes to marketing. Similarly, remarketing is an incredibly powerful strategy in its own right. Put the two together? And you have an incredible way to engage a highly targeted, relevant audience. In this article, Ignite’s Head of Email Marketing Dustin Baly goes over six strategies that…
Email Marketing Benchmarks (See Your Industry Data)
Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. We all know we need to be using email marketing, right? (In case…
5 Email Campaign Pillars to Help Reach Your Full Potential in 2019
Wondering how to make the most out of your email campaign in 2019? In this article, Ignite’s Head of Email Dustin Baly will go over five key points to help you do just that. Email Campaign Pillar 1: Advanced Opt-in If you’re at all on the fence about using opt-ins on your website, don’t be….
Should Marketers Be Using Email Retargeting? How It Works
Have you experimented with email retargeting? If not, it’s time to start. In this post, I’ll cover the in’s and out’s of email retargeting and why businesses should be using it. We all know (and hopefully, love) email marketing. It is, after all, one of the most dominant communication channels and is expected to reach…
How To Get Started With Email Marketing Automation
Want better results from your email marketing? Then you need to start thinking about automation. In this article, I’ll walk you what email marketing automation is and how you can use it to get the best results possible. What is Email Marketing Automation? Like it sounds, email marketing automation is the process of sending emails…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC? Google’s Gmail Ads let you do just that: send your PPC ads straight to user’s inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible. What…
6 High ROI Email Templates You Need For Marketing
When it comes to customer communication, email is a marketer’s best friend. But email isn’t one-size-fits-all, and each one you send should serve a specific purpose. In this article, I’ll go through six email templates every business should be sending to better engage their audience. Table of Contents: Email Template #1: The Welcome Email Email…
How Email Advertising Lowers Your Marketing Costs
Want to lower your marketing costs? Look no further than email advertising. In this article, Ignite’s Head of Email Marketing Dustin Baly explains the different ways email marketing can effectively lower your overall marketing costs. We know that email is one of the most effective marketing channels. We also know that people spend tons of…
5 Tips To Get More Results From Email Blasts
Looking for better results from your email blasts? Good news: I’ve got a few tips to make sure you get the best returns possible. Find out what they are in this article. Make Your Email Blasts Interactive 2018’s been all about interactive email. And really, it had to be. Consumers are no longer okay with…
Simple Steps To Improve Your Email Marketing ROI
Not seeing the results you want from your email campaigns? Whatever you do, don’t abandon ship. Email’s still one of the most effective channels to reach your customers. Instead, read this article. I’ll take you through a few ways you can start improving your email marketing ROI today. As of 2016, email had a median…
