Riddle me this—what’s the easiest and most effective way to get your brand’s message across online? I’ll give you a hint…it’s also the only channel, apart from your website, in which you have 100% ownership. If you guessed email design, then congratulations! You’re already ahead of the game. What We’ll Cover: Email Design Best Practices + … [Read more...]
Exit Intent Popups: Best Practices & Examples
Exit intent popups are a touchy subject. When poorly optimized, they can be intrusive, obnoxious, and at times, downright bad for business. But contrary to popular belief, good popups do exist. We share best practices for exit-intent popups on both desktop and mobile. What We’ll Cover: What is an Exit Intent Popup? Do Exit Intent … [Read more...]
How to Accelerate the Sales Cycle With Email
As far as customer communication methods go, it’s hard to find anything that compares to email marketing. For brands with long, messy sales cycles, developing a well-planned email strategy can help you nurture, convert, and retain customers for the long haul. Learn how to use email to accelerate your sales cycle by driving users through the … [Read more...]
20 Must-Know Email Marketing Statistics for 2020
For an industry that prides itself on risk-taking and creativity, marketing relies pretty heavily on numbers. And those numbers reveal that email marketing is the most effective marketing channel out there, outpacing SEO, affiliate marketing, and even social media. In this article, I'll cover 20 must-know email marketing statistics to boost your … [Read more...]
Email Markup Language: Email Schema Guide
You probably already know about using schema.org markup in your web pages. But did you know that you can use it in your emails as well? In this article, I’ll explain how to use email markup language to enhance your emails and validate your efforts. What We'll Cover: Using Schema.org for email markup How to get started with email … [Read more...]
How to Write Great Emails and Increase Engagement
Though it may be considered the dinosaur of the digital marketing world, email actually has an unbeaten record of driving the most conversions and ROI, surpassing social media. But in order for email engagement to be effective, it has to be done right. I share some inside tactics to write incredibly engaging emails. What You'll Learn: … [Read more...]
The Best Email Campaigns & Email Marketing Ideas: A Guide
Do you really know how to run an email marketing campaign that gets results? Or are you relying on guesswork and a vague set of personas to do the heavy lifting? In this article, I’ll go through some tips and best practices that will help you get more out of your next campaign. What We'll Cover: Social proof HTML vs. plain text … [Read more...]
17 Surefire Dental Marketing Ideas & Strategies
Looking for a dental marketing company? Learn how our dental marketing agency can help you. As experts in dental marketing, we are going to teach you everything you need to know in this post. Let's get started. If you like what you hear, reach out! What’s the best way to bring new customers to your dental practice and keep? How do you … [Read more...]
How to Collect Emails on Your Website and Build an Email List for Marketing
This guide gives you proven strategies for capturing emails on your website to build a strong email list. While social media and text messaging have grown in popularity over the years, email still reigns supreme, representing the most convenient and profitable communication channel for any business. What You’ll Learn: What is an Email … [Read more...]
How Often Should You Send Marketing and Newsletter Emails?
We explore the optimal pace of emails for promotions, newsletters, value-added engagement, and other types of email marketing campaigns. What You'll Learn: The importance of reviewing your competitors Tailor your emails based on your products Segment your email marketing list Let the customer lifecycle dictate email cadence Give … [Read more...]
