Email remains one of the best marketing tactics for ROI. Businesses see a return of $36 for every $1 spent! It’s hard to beat that kind of value, and B2B email marketing can potentially drive prospects down your marketing funnel. If you deliver value to the inbox, you’ll see results, from acquiring new customers to upselling…
A Guide to Email Marketing Software Solutions
When it comes to building a real connection with your target audiences, email marketing remains one of the most effective strategies. According to recent statistics, 87% of brands state that email marketing is a crucial part of their overall success. It also has the potential to achieve a high ROI, with businesses earning an average…
Bulk to Behaviorally-Triggered Emails: Why Triggered Emails Are Critical
Are you sending out the same email to every one of your customers? Turns out that might not be the best idea. Let’s talk about triggered emails and how tailoring your content to your audience could be the difference between clicking open and clicking trash. In this guide, Joel Staniszewski, an Email Marketing Manager, will…
Welcoming Potential: The Importance of Welcome Email Series
Greetings are a standard part of human connection. These interactions matter just as much for businesses as they do in a social context. The first impression is everything as you introduce new or potential customers to your brand. It can either warm them up or turn them off, and if they get nothing from you,…
How to Benchmark Your Email Marketing Campaigns for Success
Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. What You’ll Learn Email Marketing Benchmarks: Open Rates Email Marketing Benchmarks: Click-Through Rates …
How to Combine Email and SMS Marketing for Maximum Revenue Growth
Ladies and gentlemen gather ’round as we embark on an exciting journey through the world of digital marketing! In this ever-evolving landscape, where businesses strive for an edge, we unveil the secret weapon that will set you apart. Enter the dynamic duo of email marketing and SMS, ready to supercharge your revenue! Sure, email marketing…
Email Design Best Practices: Tips, Tricks, and Hacks for Great Campaigns
Email marketing is far from dead. In the age of social media and the 24/7 news cycle, you just need to find a way to make your brand’s message stand out. Designing an email that your audience will want to read isn’t rocket science – but it does take some strategizing. Let’s jump into everything…
How to Build An Email List: 35 Tips to Grow Your Email Marketing
Ever since internet usage started becoming more mainstream, email marketing has been one of the best ways to promote your brand. Of course, before you can even start blasting out emails to prospective clients or customers, you first have to build an email list by collecting names and addresses. But even if you’ve gathered a…
AI in Email Marketing: The Hidden Force Behind Campaigns
What is AI? A Brief History Before we embark on this riveting tale of AI in email marketing, let’s make a detour and meet our protagonist. In a nutshell, AI is the science of building machines that can think, learn, and perform tasks that typically require human intelligence. It’s like your favorite sci-fi movie, but…
22 Email Marketing Mistakes You Could Be Making Right Now
A recent study shows 77% of marketers saw an increase in engagement through email marketing between 2021 and 2022! Brands and businesses all over the world are leaning toward email marketing to reach consumers more directly. But just because open rates are going up, that doesn’t mean the worst email marketing mistakes aren’t still happening….