A longtime staple in digital marketing, email campaigns remain an effective tool for driving subscribers to take action. Automated email drip campaigns are a strategic tool for helping brands reach their business objectives allowing you to build a sustainable email strategy around specific conversion goals and drive results by delivering relevant information at the right…
How to Improve Your Businesses’ Email Open Rates
It seems like the entire world lives online these days. And consumers of all stripes are becoming more and more reliant on digital channels to fulfill their communication, entertainment, education, and shopping needs. Needless to say, for marketers, digital literacy has become a key part of everyday existence. But with so much noise out there,…
How to Undo an Email in Gmail or Outlook 365 in a Few Seconds
In the span of a generation, sending and receiving information went from a gradual, ambiguous process to faster than we could have ever imagined. Love it or loathe it, email communication has drastically revolutionized the way we interact with one another. While many could argue that email has fundamentally changed the workplace for the better,…
25 Best Email Subject Lines We’ve Seen (+ Tips For Crafting Your Own)
A successful email campaign starts with a killer subject line. But the art of crafting one is far from easy. In this article, I first cover how to create a great subject line and then I show you 25 of the best email subject lines I’ve seen, why they work, and how you can craft…
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We’ll Cover: What it is Why it’s important in this strategy How to use it in your ad strategy…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost…
6 High ROI Email Templates You Need For Online Marketing
When it comes to customer communication, email templates are a marketer’s best friend. But email isn’t one-size-fits-all, and each one you send should serve a specific purpose. In this article, I’ll go through six digital marketing email templates every business should be sending to better engage their audience. Table of Contents: Email Template #1: The…
Why Email Click-to-Call Is a Game Changer for the Channel
Ready to take your email marketing to the next level? You can. All it takes is a simple click-to-call link. In this article, you’ll learn all about click-to-call email techniques and how to use them to build your brand and convert leads into returning clients, as well as why this type of marketing is so…
The 20 Secrets Of Email Marketing Analytics No One Wants To Share
Really good marketers understand the power of email marketing analytics. But, tapping into that power can be so overwhelming that finding insights in an over-stuffed dashboard isn’t always easy. In this article, I’ve laid out the most important email analytics, how to calculate them, plus a few ways you can keep your numbers in good…
How to Use MailChimp: 7 Expert Hacks for Doubling Your Revenue
Wondering how to use MailChimp to double your revenue? MailChimp is probably the best-known player in the email automation game. But even those with years of experience with the platform probably don’t realize all the advanced features they’re missing. In this article, Ignite’s Head of Email Marketing Dustin Baly goes over seven of his favorite hacks…