With headquarters in San Diego, California, Ignite Visibility is a reputable provider of global marketing and advertising services, always looking to expand. Recently, the company has launched a new marketing service enabling businesses to more easily track the customer journey to acquire leads and convert them into long-term customers.
This new service is lifecycle marketing, which can supplement other efforts in a complete digital marketing strategy to map the customer journey from beginning to end.
What Is Lifecycle Marketing?
Lifecycle marketing is a method used to connect with customers at critical touch points as they move from prospective leads to satisfied customers. Marketing begins at the top of the marketing funnel during the brand awareness stage and follows leads to the bottom of the funnel (BOFU).
Businesses need lifecycle marketing to map the entire customer journey and eliminate bottlenecks that might keep people from converting into customers. In the process, a lifecycle marketing strategy can provide guidance for search engine optimization (SEO), paid media advertising, and other strategies.
According to Ignite Visibility’s CEO and Co-Founder, John Lincoln, “Lifecycle marketing is integral to any business, helping get a better, more complete picture of the entire customer journey. By determining where customers are at every stage and personalizing marketing materials accordingly, our lifecycle marketing services can streamline our clients’ lead nurturing processes and foster long-term relationships with continually happy customers.”
Ignite Visibility’s lifecycle marketing services include:
- Complete customer journey mapping at each stage of the marketing funnel
- Audience research and segmentation for more personalized targeting across the customer journey
- SEO and other digital marketing solutions to connect with customers at every touchpoint
- Retargeting advertising to keep people engaged with your business for better lead nurturing
- And more.
Once we’ve developed a complete lifecycle marketing strategy, we’ll work closely with you and analyze the results based on your goals. We know that every business has unique needs and lifecycles, which is why we work to develop fully personalized strategies that get real results.
“With an in-depth view of the customer journey from brand awareness to sales, we can determine which steps to take to optimize conversion rates and keep your customers coming back to you, maximizing your marketing ROI in the process,” says Kelly Olson, VP of Lifecycle Marketing.
Reach out to the experts at Ignite Visibility to harness the power of holistic lifecycle marketing and build real connections with your audiences.
