It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. An effective YouTube thumbnail can encourage more users to click on your videos, leading to more…
Bounce Rate: What Causes It & How to Reduce It
Bounce rate remains a critical metric to reduce in marketing, but Google Analytics 4 (GA4) changed how bounce rate is defined. In this blog, Keely McGroarty, Sr. SEO Manager, will review what website bounce rate is, how to interpret this metric, and how to improve bounce rate for your site. What We’ll Cover: What is…
The 5 Sales Funnel Stages & What They Mean for Your Strategy
When trying to connect with your target audience and attract new customers, it’s important to know the process that potential customers undergo as they move from interested prospects to loyal customers. Each part of the process contributes to the five main sales funnel stages. In this blog, Jeff MacGurn, Chief Client Officer, will dive deeper…
The Science of SEO Power Words: Boost Your Click-Through Rate and Rankings
Search engine optimization (SEO) might entail a lot of technical elements, but another effective tool that can enhance your content consists of SEO power words. These words are emotionally resonant terms that can help with SEO while appealing to your audience’s emotions. Using power words for SEO the right way will ultimately help boost rankings…
Optimize Marketing Performance With Conversion Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Analytics Strategist, will show you how regular conversion tests can help make…
What Is A/B Testing In Marketing & How Do You Implement It?
A/B testing is one of the best ways to get meaningful feedback you can’t get anywhere else. However, running these tests without strategic direction can often lead to insignificant or incorrect results. By following A/B testing best practices, marketers can overcome the challenges of determining the right sample size, developing a clear hypothesis, and conducting…
How to Improve Lead Quality to Get More High-Intent Conversions
While getting plenty of leads is a big goal, those leads also must be right for your business. A quality lead will go a lot farther than someone who simply isn’t a good fit, making it important to maximize lead quality with all of your marketing and sales efforts. In this guide, Sebastian Turner, VP…
The Best Call to Action Examples Worth Implementing
Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished. In this blog, CRO Sr. Strategist, Justin Kevalaitis, will explain why a weak CTA (or no CTA at all!) could mean you’re leaving money on the table. What You’ll Learn The Definition of a CTA &…
How to Boost Your Click-Through Rate
A good click-through rate (CTR) is essential in moving people down the sales funnel toward a sale, as it indicates that people find your content engaging. Marketers and advertisers will benefit from knowing more about how to boost this metric to help maximize their ROI. While paid advertising is still a worthwhile strategy with may…
How to Use Micro Conversions for Lead Generation Throughout the Funnel
Micro conversions are small actions that can move leads closer toward a sale. When used the right way, they’re potentially among the most effective conversion tools in your lead generation marketing kit. Keep reading to discover how to leverage micro-conversions for lead generation with insights from Danny Conlon, our VP of Product and Marketing. What…