While getting plenty of leads is a big goal, those leads also must be right for your business. A quality lead will go a lot farther than someone who simply isn’t a good fit, making it important to maximize lead quality with all of your marketing and sales efforts. In this guide, Sebastian Turner, VP…
The Best Call to Action Examples Worth Implementing
Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished. In this blog, CRO Sr. Strategist, Justin Kevalaitis, will explain why a weak CTA (or no CTA at all!) could mean you’re leaving money on the table. What You’ll Learn The Definition of a CTA &…
How to Boost Your Click-Through Rate
A good click-through rate (CTR) is essential in moving people down the sales funnel toward a sale, as it indicates that people find your content engaging. Marketers and advertisers will benefit from knowing more about how to boost this metric to help maximize their ROI. While paid advertising is still a worthwhile strategy with may…
How to Use Micro Conversions for Lead Generation Throughout the Funnel
Micro conversions are small actions that can move leads closer toward a sale. When used the right way, they’re potentially among the most effective conversion tools in your lead generation marketing kit. Keep reading to discover how to leverage micro-conversions for lead generation with insights from Danny Conlon, our VP of Product and Marketing. What…
How Micro Conversions for Franchising Can Help You Turn More Leads into Customers
Micro conversions are interactions that can either appeal to new potential franchisees or optimize the end customer experience, making them integral elements in franchising. Identifying and tracking micro conversions for franchising can help you expand your franchise network while continually improving your national to local marketing strategy. Here, you’ll learn more about how to use…
Supercharge Your Rankings With SEO Power Words
Search engine optimization (SEO) might entail a lot of technical elements, but another effective tool that can enhance your content consists of SEO power words. These words are emotionally resonant terms that can help with SEO while appealing to your audience’s emotions. Using power words for SEO the right way will ultimately help boost rankings…
Create Effective User Surveys for UX Research (Guide)
Everyone talks about user experience, but how do you know exactly what your users want unless you ask them? In this blog, Justin Kevalaitis, a Conversion Rate Optimization (CRO) Specialist, will explore the different types of UX surveys and provide practical guidance on how to decide which type is right for your business. What You’ll…
Boost Your Conversions with an Effective Product Recommendation Quiz
Personalization is crucial in connecting with leads and turning them into customers, helping you improve conversion rate optimization (CRO). The personalized experience extends to ecommerce product recommendations, which is where a product recommendation quiz can help. In this blog post, Justin Kevalaitis, CRO Specialist, will jump into product quizzes and how you can use them…
Ultimate Guide to Conversion Rate Optimization: Unlock Your Website’s Potential
To maximize the value of your website traffic, it’s essential to transform visitors into customers, which is why conversion rate optimization (CRO) is so important. It bridges the gap between mere visits and actual purchases. In this ultimate conversion rate optimization guide, Ilya Niazov, CRO Strategist, will walk you through his process to help clients…
What is A/B Testing? 10 A/B Testing Examples & Tools
A/B testing is one of the best ways to get meaningful feedback you can’t get anywhere else. However, running these tests without strategic direction can often lead to insignificant or incorrect results. In this blog, our CRO Strategist, Justin Kevalaitis, will explain what A/B testing is, why it matters, and how to run them successfully…