Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR, including benchmarks and how to boost yours on social media. What We’ll Cover: What is a…
What is A/B Testing? 10 A/B Testing Examples & Tools
A/B testing is one of the best ways to get meaningful feedback you can’t get anywhere else. However, running these tests without strategic direction can often lead to insignificant or incorrect results. In this blog, our CRO Strategist, Justin Kevalaitis, will explain what A/B testing is, why it matters, and how to run them successfully…
Landing Results: High Converting Landing Page (Best Practices)
Creating a landing page is easy. Creating a high converting landing page that persuades a one-time visitor to become a lifetime customer, on the other hand, takes some serious work. So, if you’re ready to craft the best-converting landing pages your industry has to offer, keep reading! What You’ll Learn Step 1: Understanding Your Audience…
What is a Call to Action and Why You Should Care (21 Examples)
What You’ll Learn The Definition of a CTA & Why It’s Important 3 Different Types of CTAs How to Create a Compelling CTA 21 Examples of High-Quality Calls to Action Common Mistakes to Avoid FAQs on Calls to Action What is a Call to Action (CTA)? A call to action is that short text you…
The 5 Sales Funnel Stages (Helpful Tools & Tactics)
What We’ll Cover: The Sales Funnel Stages What is a Sales Funnel? How to Create a Sales Funnel Properly Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: Engagement Stage 5: Commitment/Purchase Re-engage Your Leads Important Marketing Metrics for Each Stage of the Sales Funnel FAQs: Sales Funnel Stages What is A Sales…
What is Bounce Rate? What to Avoid and How to Improve It
What We’ll Cover: What is Bounce Rate? What is a Good Bounce Rate? Common Causes of High Bounce Rate How to Improve Your Bounce Rate Bounce Rate By The Numbers FAQs on Bounce Rate What is Bounce Rate? Essentially, it refers to the percentage of visitors who come to your site but leave without visiting…
How to Split Test YouTube Thumbnails – YouTube’s Latest Feature
It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. Here we’ll go into the need for effective YouTube thumbnails and how you can split test…
Conversion Tests: The Importance of Digital Marketing Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. Regular conversion tests can help make your digital marketing tracking more accurate. What We’ll Cover: Why Conversion…
How to Use Heatmapping to Increase Landing Page Conversions
As Director of Conversion Rate Optimization here at Ignite Visibility, anything that increases conversions is my jam. Since they’re so effective, you can imagine that heatmapping and onsite surveys are some of my favorite tools in the toolbox. A heatmap analysis can help you better understand your audience, far beyond your basic KPIs. Here’s the…
6 Steps To Run Marketing Experiments That Grow Traffic 106%
In this blog we will analyze the formula HubSpot used to grow traffic 106% through a marketing experiment. We will also talk about our 6 step framework that works like a charm 😉 What We’ll Cover: What are Marketing Experiments? Why Digital Marketers Should Use Marketing Experiments How to Design a Marketing Experiment Tips on…