Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR, including benchmarks and how to boost yours on social media. What We’ll Cover: What Is A…
Create Effective User Surveys for UX Research (Guide)
Everyone talks about user experience, but how do you know exactly what your users want unless you ask them? In this blog, Justin Kevalaitis, a Conversion Rate Optimization (CRO) Specialist, will explore the different types of UX surveys and provide practical guidance on how to decide which type is right for your business. What You’ll…
What is a Call to Action (CTA)? Tips & Examples for 2024
Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished. In this blog, Justin Kevalaitis, a Conversion Rate Optimization Strategist at Ignite Visibility, will explain why a weak CTA (or no CTA at all!) could mean you’re leaving money on the table. What You’ll Learn The…
Boost Your Conversions with an Effective Product Recommendation Quiz
Personalization is crucial in connecting with leads and turning them into customers, helping you improve conversion rate optimization (CRO). The personalized experience extends to ecommerce product recommendations, which is where a product recommendation quiz can help. In this blog post, Justin Kevalaitis, CRO Specialist, will jump into product quizzes and how you can use them…
Ultimate Guide to Conversion Rate Optimization: Unlock Your Website’s Potential
To maximize the value of your website traffic, it’s essential to transform visitors into customers, which is why conversion rate optimization (CRO) is so important. It bridges the gap between mere visits and actual purchases. In this ultimate conversion rate optimization guide, Ilya Niazov, CRO Strategist, will walk you through his process to help clients…
What is A/B Testing? 10 A/B Testing Examples & Tools
A/B testing is one of the best ways to get meaningful feedback you can’t get anywhere else. However, running these tests without strategic direction can often lead to insignificant or incorrect results. In this blog, our CRO Strategist, Justin Kevalaitis, will explain what A/B testing is, why it matters, and how to run them successfully…
Landing Results: High Converting Landing Page (Best Practices)
Creating a landing page is easy. Creating a high converting landing page that persuades a one-time visitor to become a lifetime customer, on the other hand, takes some serious work. So, if you’re ready to craft the best-converting landing pages your industry has to offer, keep reading! What You’ll Learn Step 1: Understanding Your Audience…
The 5 Sales Funnel Stages (Helpful Tools & Tactics)
What We’ll Cover: The Sales Funnel Stages What is a Sales Funnel? How to Create a Sales Funnel Properly Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: Engagement Stage 5: Commitment/Purchase Re-engage Your Leads Important Marketing Metrics for Each Stage of the Sales Funnel FAQs: Sales Funnel Stages What is A Sales…
What is Bounce Rate? What to Avoid and How to Improve It
What We’ll Cover: What is Bounce Rate? What is a Good Bounce Rate? Common Causes of High Bounce Rate How to Improve Your Bounce Rate Bounce Rate By The Numbers FAQs on Bounce Rate What is Bounce Rate? Essentially, it refers to the percentage of visitors who come to your site but leave without visiting…
How to Split Test YouTube Thumbnails – YouTube’s Latest Feature
It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. Here we’ll go into the need for effective YouTube thumbnails and how you can split test…