Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while helping streamline sales. Franchise CRM solutions are particularly important for franchise businesses, as these tools work specifically for multi-location and multi-stakeholder businesses to foster real…
How to Improve Your Businesses’ Email Open Rates
Email marketing is one of the most effective ways to drive engagement, leads, and revenue, but success isn’t always clear. Understanding what is a good open rate for email, how it’s measured, and the key factors behind it is essential to improving performance and benchmarking results. In this blog, Joel Staniszewski, Lifecycle & Email Marketing…
Optimize Marketing Performance With Conversion Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Analytics Strategist, will show you how regular conversion tests can help make…
7 Proven Strategies To Increase Your Brand Authority
While you may be familiar with domain authority (DA) and its importance in SEO, the Brand Authority metric, available through Moz Pro SEO tool kit, is notably different and has gained renewed focus recently. Building Brand Authority is more critical than ever with the rise of AI-powered search. Unlike traditional algorithms that focused heavily on…
Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
How Creating Location-Specific Landing Pages Can Help Your SEO
Running a multiple-location business means you have to do things a bit differently. You must target the right people at the right time with your content, appealing to each local audience’s needs and wants. Whether creating location pages for specific areas or developing broader geo pages on a national or international level, it’s important to…
Webflow Alternatives: The Best Web Development Tools
Webflow is one of the most popular developer tools around, but is it right for you? There are plenty of other solutions that might benefit you based on your unique development needs. In this blog, Lucas Dantas, Head of Engineering, expert will compare various Webflow alternatives to help you make the right choice for your…
First Party Data: What Is It & Why Is It Critical for Marketing?
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
Understanding Visual Search: A Comprehensive Guide for Businesses
Visual searches are increasingly popular for their convenience and efficiency. See an influencer wearing shoes you just need to have? All it takes is a quick visual search to get a list of shops selling the same looking shoes. Businesses that aren’t already considering and optimizing for visual search should start now if they want…
Ignite Visibility Acquires EverConnect, Advancing Innovation and Digital Performance
We’re thrilled to share that Ignite Visibility has acquired EverConnect from EverCommerce (NASDAQ: EVCM), marking another major step forward in our mission to deliver smarter, more scalable marketing solutions for multi-location and franchise brands. EverConnect is a leading marketing services platform specializing in SEO, website development, lead generation, directory listings, and agency solutions for franchises…