First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
Understanding Visual Search: A Comprehensive Guide for Businesses
Visual searches are increasingly popular for their convenience and efficiency. See an influencer wearing shoes you just need to have? All it takes is a quick visual search to get a list of shops selling the same looking shoes. Businesses that aren’t already considering and optimizing for visual search should start now if they want…
Ignite Visibility Acquires EverConnect, Advancing Innovation and Digital Performance
We’re thrilled to share that Ignite Visibility has acquired EverConnect from EverCommerce (NASDAQ: EVCM), marking another major step forward in our mission to deliver smarter, more scalable marketing solutions for multi-location and franchise brands. EverConnect is a leading marketing services platform specializing in SEO, website development, lead generation, directory listings, and agency solutions for franchises…
How to Master Franchise Lead Generation in a Competitive Market
For franchise brands, the difference between explosive growth and slow expansion often comes down to lead generation. Without a structured strategy to attract, nurture, and convert qualified franchise candidates, even the most promising franchise concepts struggle to scale beyond a handful of locations. Here, Ignite Visibility’s Director of Consumer Sales & Marketing, Mark Hite, will…
Sales Enablement Strategies That Really Work
Optimizing your franchise sales process and aligning it with marketing is critical to driving franchise development success. This is where a well-executed sales enablement strategy plays a pivotal role. Sales enablement is particularly essential in today’s sales strategies, as it provides sales teams with the most effective content, tools, and training to maximize win rates…
Celebrating Three Major Industry Recognitions: W3, OMMA and OpenAI Achievement
Ignite Visibility, one of the nation’s leading performance marketing and technology agencies, is celebrating a landmark year of recognition and achievement across marketing, AI, and innovation. The company earned top honors at the OMMA Awards and W3 Awards, and was also recognized by OpenAI for processing over 10 billion tokens through its AI-driven platform, Rallio….
Influencer Marketing ROI: How to Measure Your Success
Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
The Top AI Image Generators for Marketing
It’s no secret that the emergence of AI-generated images has captured the imagination of creators worldwide. These innovative tools, known as AI image generators, have quickly skyrocketed in popularity for their ability to produce visually compelling and diverse images. In this post, Oscar Lutteroth, Chief Creative Officer, will take a closer look at the features…
Value Proposition Examples: What Selling Points Resonate?
What is the value of your brand to customers? What kinds of pain points can you solve, and what unique benefits set you apart from competitors? Take a look at your value proposition. In this blog, we will explain why having a value proposition in marketing is important and how it can set you apart…
Customer Feedback Systems: What They Are & Why You Need Them
To give your customers the best possible results as a business, it helps to know what those customers are thinking. Enter customer feedback systems, which can provide you with the frameworks and tools needed to collect and evaluate input from customers to find out what they want and whether they’re happy with your brand and…