Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
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About Chanel Lapointe Allard
The B2B Social Media Marketing Playbook: From Post to Closed Deal
Covers platform selection, strategy, and 14 content ideas for B2B social, with playbooks for LinkedIn, X, Facebook, Instagram, TikTok, YouTube, and Pinterest — plus trends like AI and short-form video and how to overcome common B2B social challenges.
From Impressions to Subscribers: How to Get More Views on YouTube
YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
How the Facebook Algorithm Works for Social Media Marketing
If you want to succeed with your Facebook marketing strategy, you should know about the Facebook algorithm and how it works. Over the years, the Facebook algorithm has undergone some changes that can make it more of a challenge to work with, but the right approach will help you maximize your reach on the platform….
Reddit Marketing: How to Use Reddit for Your Marketing
In a sea of social media platforms, Reddit stands out as a network of tightly knit communities where you have to earn credibility. Every subreddit runs its own culture and rulebook, and brands that show up without understanding that tend to get called out, fast. Just because it takes a bit to earn your place,…
Social Media SEO: Supplementing Social Ads With Organic Reach
Brand discovery today occurs across a range of platforms, from Google, AI search, and video results to community sites and social media. When it comes to social media SEO, brands have the chance to appear in native social search results, recommendation feeds for individual users, and external search in traditional and AI search engines. In…
Top LinkedIn Post Examples to Inspire Your Next Social Strategy
B2B businesses often struggle with developing useful LinkedIn posts for specific audiences to achieve a particular goal. LinkedIn remains one of the best platforms for B2B marketing, with over 1.3 billion active users and plenty of opportunities to connect with audiences. In this blog, Chanel Lapointe Allard, Social Media Manager, shares some tips and tricks,…