Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We’ll Cover: Who should handle franchise PPC – the…
Is LinkedIn Advertising the Right Choice for Your Business?
LinkedIn advertising isn’t for everyone. In fact, everything about it – from what and how you post to whether you should run LinkedIn ads – is different than your typical social media platform. So, why use it? I’ll cover the basics and whether or not it’s right for your business. Full article, video and podcast below….
How to Set Up a YouTube Custom Intent Audience
Are you using YouTube ads to market your products or services? Then you should consider using Google’s Custom Intent Audiences to increase your targeting options. In this article, I’ll explain YouTube custom intent audiences: what the are, how they’re used, and tips and best practices for using them effectively. What We’ll Cover: What YouTube custom…
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. What We’ll Cover: How bid strategy affects ad placement The differences between automatic and manual bidding How to choose a Google ads…
Common PPC Campaign Mistakes (And How To Avoid Them)
Pay-per-click (PPC) is one of the most powerful digital marketing channels available today. If you get it right, that is. Below I’ll cover fourteen of the most common mistakes made in PPC campaigns, and how your business can avoid these pitfalls. What We’ll Cover: Not understanding the different kinds of PPC campaigns Not having a…
8 Exciting Advertisement Ideas You Can’t Live Without
In need of a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. What We’ll Cover: Life Events in Google Ads In-Market Audiences Google Ad extensions Location Extensions and Store Visits for YouTube Ads Google Optimize Google Surveys…
How Does Google Life Events Targeting Work?
Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this…
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most…
How To Run Google Ads Campaign Experiments Like a Pro
Are you worried about making costly tweaks to your Google Ads campaign experiments? Well, that worry is over with Campaign Draft and Experiments, Google’s split-testing platform for Google Ads experiments. Here is everything you need to know about setting up and running campaign drafts and experiments. What We’ll Cover: What Google Ads Experiments are How…
Do You Know How to Boost Sales With In-Market Audiences?
How would you like to target your ads to people who are ready and willing to buy the product that you’re selling? You can do that with Google in-market audiences. In this article, I’ll teach you how to use them to get more sales. What We’ll Cover: How to find people with purchase intent How…