Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. In this blog, our VP of Paid Media, Ryan Cox, breaks down everything you need to know about Local Service Ads to…
What is Programmatic Advertising? Common Questions, Answers & Examples
From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
Mastering the Meta Learning Phase: How to Optimize Your Ads for Success
By bracing and optimizing for Meta’s “Learning Phase,” you can avoid a negative impact on your ad campaigns. In this blog, the Associate Director of Paid Media here at Ignite Visibility, Jenna Long, will explain more about the Meta learning process and how you can optimize your ad campaigns throughout. What You’ll Learn: Understanding…
How to Run YouTube Ads That Maximize Your Reach
Knowing how to run YouTube ads can help you take full advantage of this invaluable paid media channel.Recent innovations in YouTube ads, including YouTube Shorts and enhanced targeting, have revolutionized this channel, helping you establish a strong connection with your audiences with the right approach. In this blog, Ignite Visibility’s Director of Paid Media, Scott…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
Why You Need Enhanced Conversions For Your Google Ads
Want to make the most of a cookie-less world with first-party data? Enhanced conversions are the key to improving your PPC campaigns with better targeting capabilities. In this blog, Logan Schiff, VP of Paid Search, will review the basics of enhanced conversions in Google Ads and how to set them up for your strategy. What…
Is Ad Fatigue Fake? What Is It & How to Improve Ad Performance
In the world of digital marketing, where Facebook, TikTok, and YouTube reign supreme, advertisers often point fingers at “ad fatigue” as the culprit for underperforming campaigns. But, is ad fatigue the real issue? With over a decade of experience and having managed millions in media spend, Christian Nicolini, VP of Performance Media is sharing his…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media,Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing campaigns…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, by our paid media expert Meghan Parsons, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the…