Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the Google Display Network? How Does the Google…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad…
How to Use Google Responsive Search Ads to Boost Your Conversions
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? In this article, our Director of Paid Media Eric Bodziony, will explain what you need to know about responsive search ads and how you can take advantage of them. What…
Guide to Google Local Services Ads – Capitalize on Traffic and Get More Leads
What You’ll Learn: Introducing Google Local Services Ads Google LSA vs. Google Ads How Does Google Rank Local Services Ads? Google LSA for Google Home Google Local Services Ads Guide: How to Set Up LSA Build an Ad Strategy with Google LSA Google Local Services Ads: FAQs Google Local Services ads launched back in 2015,…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
If you’re wondering how to calculate CPC (cost per click), look no further. In the world of online advertising, understanding your CPC is not just a necessity; it’s the compass guiding your business toward profitability. Embarking on this journey requires more than just number-crunching; it demands a comprehensive analysis of your analytics and a watchful…
Introducing Google Ads Data Manager: A Beginner’s Guide
When it comes to digital marketing and SEO, understanding the tools at your disposal can make a world of difference. One such tool catching the attention of savvy marketers globally is Google Ads Data Manager or GADM. But why is it drawing praise and how can it boost your marketing efforts? The new tool developed…
Creating Lower Funnel Marketing Ads: Expert Tips and Tricks
A solid advertising strategy is a great way to reach customers at every stage of the buyer journey. By using the right copy, creative, and offers, you can place the most relevant messages in front of prospects at pivotal moments. The ultimate goal is to propel customers down the funnel. They should move from a…
What Is ROPO: Understanding Research Online, Purchase Offline
What We’ll Cover: What is ROPO? Why is it Important? What Businesses Should Invest in ROPO? How to Calculate ROPO Marketing Strategies to Boost Conversions With ROPO ROPO FAQs ROPO: What Is It? ROPO, or “research online purchase offline,” is a game-changer in today’s retail environment, and here’s why it matters. Picture this—99% of consumers…
LinkedIn Retargeting: A Strategy All B2B Marketers Need to Try
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But are you using the social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go over how…