In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
Google Local Service Ads in 2026: How They Work & What’s Changing
Google Local Services Ads (LSAs) connect local businesses directly with ready-to-buy customers via a pay-per-lead (PPL) model, charging only when a prospect contacts the business. Key changes to the platform include the consolidation of the “Google Guaranteed” and “Google Screened” trust badges into a unified “Google Verified” blue checkmark, and the discontinuation of the LSA mobile app in favor of the main Google Ads platform. Promoted directly on search results and Google Maps, LSAs are highly effective for home services, healthcare, legal, and real estate businesses. Integrating them with an active Google Business Profile is now mandatory to prevent fraud and drive local lead generation.
What is CPC? – Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads based on the number of clicks those ads receive. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. But in order to understand that spend, and better yet, how much it will cost you…
Why ChatGPT Ads Are the Key to Maximizing Your AI Visibility
AI search is rapidly changing how people interact with Google and other search engines, which is subsequently reshaping the customer journey. According to recent statistics, AI SEO is significantly overriding traditional search, with ChatGPT alone seeing 900 million weekly active users, and only 8% of users clicking on traditional links when they see an AI…
Your Guide To Multi-Location PPC Strategies That Maximize Reach
How multi-location brands run paid search without wasting budget: geo-targeting each service area, using location exclusions so branches don’t bid against each other, value-based bidding on service calls and installs, and centralizing budget toward high-potential markets — directly applicable to HVAC networks.
Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
Extend Your Reach Online With Hulu Advertising
Want to excel with streaming advertisements? Hulu, especially since its acquisition by Disney, continues to grow as one of the top streaming platforms among audiences of all types. Today, Hulu has more than 43 million subscribers, with 4.4 million of them subscribing to Live TV, and the platform saw a total of $12 billion in…
What is Programmatic Advertising? Common Questions, Answers & Examples
From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
Supercharge Your Ad Campaigns With Google Responsive Search Ads
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? These ads are becoming increasingly popular among all types of businesses, with 92% of advertisers using at least one Google responsive search ad in their Google Ads campaigns. In…