Responsive search ads give you more ways to connect a searcher’s question with the right message. You supply the headlines and descriptions, and Google combines them for different searches. That flexibility can save time. It also makes the quality of your inputs especially important. Repeating the same headline fifteen ways won’t give Google much to…
Dynamic Search Ads: What They Are & How They’re Changing
Google Dynamic Search Ads have been a great way for advertisers to stay on top of search results, but they’re undergoing a change as they are absorbed into Google’s AI Max for Search campaigns. In this blog, Parker Hurley, Paid Media Strategist, will look at how Dynamic Search Ads work, what’s happening to them, and…
ChatGPT Ads: The Complete Guide to Advertising on ChatGPT
AI search is changing how people discover brands, compare products, and make decisions. In its October 5, 2026 announcement, OpenAI reported that ChatGPT reaches 1.2 billion people each week, giving marketers another place to connect with potential customers. ChatGPT Ads give businesses a paid placement within that experience. They can support your broader AI visibility…
Enhanced Conversions: The Key to Identifying Converting Ads
When measuring your Google Ads campaigns, there are certain measurement gaps, browser restrictions, and consent choices to consider, which can make it difficult to see which points along the customer journey actually convert. Using the enhanced conversions feature in Google Ads, you can improve conversion management and gain access to certain signals to optimize bidding….
Responsive Display Ads: What the Move to Demand Gen Means
In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
Google Local Service Ads in 2026: How They Work & What’s Changing
Google Local Services Ads (LSAs) connect local businesses directly with ready-to-buy customers via a pay-per-lead (PPL) model, charging only when a prospect contacts the business. Key changes to the platform include the consolidation of the “Google Guaranteed” and “Google Screened” trust badges into a unified “Google Verified” blue checkmark, and the discontinuation of the LSA mobile app in favor of the main Google Ads platform. Promoted directly on search results and Google Maps, LSAs are highly effective for home services, healthcare, legal, and real estate businesses. Integrating them with an active Google Business Profile is now mandatory to prevent fraud and drive local lead generation.
What is CPC? – Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads based on the number of clicks those ads receive. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. But in order to understand that spend, and better yet, how much it will cost you…
Your Guide To Multi-Location PPC Strategies That Maximize Reach
How multi-location brands run paid search without wasting budget: geo-targeting each service area, using location exclusions so branches don’t bid against each other, value-based bidding on service calls and installs, and centralizing budget toward high-potential markets — directly applicable to HVAC networks.
Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…