How much does Google advertising cost? Truth is, it’s complicated. There are no hard and fast numbers or easy answers here. But there is a system. In this article, I’ll walk you through the process step-by-step. What You’ll Learn: How to set a budget in Google Ads Google advertising costs by network How keywords affect advertising costs…
Facebook Mobile Ad Updates Means Smaller Space for Marketers
Facebook update alert! Fresh off the heels of its annual F8 Conference, Facebook has a few changes in store for advertisers. Here’s everything you need to know. The Facebook Ad Changes For those unaware, Facebook unveiled an updated design at it’s April Conference. The new interface, coined FB5, was designed to be simpler, faster and…
The Ultimate Guide to Baidu PPC
Google, Facebook, LinkedIn, Amazon… and Baidu? Hear me out. China’s answer to Google Ads presents an entry into the Chinese marketplace and the ability to get your products in front of a massive audience 2 billion deep. Here, we’ll talk about why you should use Baidu PPC, as well as the metrics and bidding strategies…
How To Integrate Chatbots Into Your Paid Media Strategy
Most of the dialog concerning chatbots centers around using the friendly AI tool for customer support or conversational marketing. A lesser known (but equally powerful) way you can use chatbots is in your paid media strategy. Let’s take a look at how chatbots offer the perfect support system for ads across channels. What You’ll Learn:…
10 Reasons You Shouldn’t Do Programmatic (And One Reason You Should)
Wondering where programmatic fits into your ad strategy? I’ll let you in on a little secret: there’s a good chance it doesn’t fit in at all. In this article, I’ll give you ten reasons you shouldn’t be using programmatic – and one reason you should. What You’ll Learn: 10 reasons you shouldn’t do programmatic: Your…
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think…
Paid Media 2019 – Beginner To Domination In New Or Mature Market
Paid media in 2019 is different than years before. In this video and article, I cover how you begin and maximize your paid media strategy. Watch the Video or Read the Full Article Below What We’ll Cover: Basic Start with Google Ads Match types: begin with exact match Match types: add in phrase match…
Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types
There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look…
Competitors Bidding On Your Brand? How To Stop Them
Losing ad rank is never easy – and losing rank on your own brand name is even worse. Unfortunately, other brands bidding on your name is an all too common occurrence. In this article, I’ll go over the steps you should take to stop competitors from bidding on your branded terms. Watch the Video or…
The Insider’s Guide to Facebook Instant Experience Ads
Experimented with Facebook Instant Experience ads? Whether you have or not, you’ll want to give this guide a read. In it, I’ll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s because…