Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once…
8 PPC Strategies for Search Marketing Campaigns You Can’t Afford to Skip
How do you get the best results from a PPC strategy? The key is making the most of the tools offered in Google Ads. Yes, pay-per-click advertising is a competitive field – but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may…
25 Small Business Advertising Ideas That Won’t Break the Bank
Now more than ever, small businesses face unique challenges when it comes to promoting their business and driving qualified traffic—whether in person, online, or both. Small business advertising doesn’t need to be expensive to be effective. Brands need to get strategic with their ad spend, repurpose marketing assets when possible, and target audiences with expert-precision….
The Difference Between Google’s Search Network and Display Network
Running ads on Google is one of the staples of modern marketing, and offers multiple ways to reach your audience through the Display and Search networks But to advertise effectively, you have to know which network works best for your goals. In this article, you’ll learn the differences between Google Search Network and Google Display…
Should You Use Enhanced CPC in Your Google Ads (Adwords) Campaigns?
How exactly does Enhanced CPC (ECPC) work? By the end of this post, you’ll know all the details … and whether it’s a good way to bid on Google Ads (Adwords) for your business. What We’ll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it…
How Much Does Facebook Advertising Cost?
Facebook advertising is one of the best ways to gain traction for your business online. But how much does Facebook advertising really cost? I’ll break it all down for you in this article. What We’ll Cover: Types of Facebook advertising costs Campaign objectives and how they relate to business goals Relevance metrics Facebook advertising costs by industry…
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We’ll Cover: What it is Why it’s important in this strategy How to use it in your ad strategy…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost…
Bing Shopping Ads Are Exploding in Popularity (And Freaking Google Out)
Thinking about Bing Shopping Ads? You should be! This article will tell you everything you need to know to be a pro with Bing Shopping. What We’ll Cover: What Bing shoppping ads are Bing shopping ads vs. Google shopping ads Benefits of Bing: Less Competition More flexibility Bing shopping ads flexibility Integrating Bing ads with Google…
How to Find the Right Google Ads Negative Keywords
Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I’ll walk you through a few of my tricks to finding the right negative keywords for your brand. What We’ll Cover: What negative keywords are Types of…