This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate. Here’s what happened this week in digital marketing. DuckDuckGo Says It Will Block Google’s FLoC If you’ve paid attention to this space for more than a few weeks, then you already know about Google’s Federated Learning of Cohorts…
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Google Update: Conversion Tracking Proposals From the Privacy Sandbox – Breaking News
Last year, Google announced that it would block third-party cookies from its popular Chrome browser by 2022. That left marketers wondering what it would replace them with. Earlier this year, Google announced that it would replace third-party cookies with… nothing. The Big G will release no new identifiers that advertisers can use to track conversions….
Amazon Review Guidelines: What’s Changed & How to Adapt
Amazon reviews play a major role in your ecommerce performance, whether you like it or not. I’m Marisa Duffy, an Amazon Coordinator at Ignite Visibility—and I know that reviews can make or break your shop. In the age of Fakespot, here’s what to know about Amazon reviews, including what’s changed and how to adapt. Did…
Petra Odak, Chief Marketing Officer at Better Proposals (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Petra Odak, Chief Marketing Officer at Better Proposals. Ignite Visibility applauds her and the Better Proposals team for an outstanding service that makes it easy to create high-quality business proposals in a jiffy. Better Proposals If ever a company existed that lives up to…
Facebook Announces Analytics Shutdown Date: June 30 – Ignite Friday
This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor. Here’s what happened this week in digital marketing. Google: Changing Dates on Web Pages Won’t Improve Ranking Changing the “published” date on your web page won’t affect its ranking. That’s according to Google’s John Mueller. The…
Clubhouse Fights to Keep App Contributors With Creator Payment – Breaking News
Clubhouse now offers a new incentive to keep social media content creators on the platform: money. Now users of the audio-only app can transfer funds to the hosts they love through Creator Payments In this article, I’ll explain what we know about the new payment system. The Proof Is in the Profile If you’re on…
Marc Fleishhacker, Chief Marketing & Technology Officer at Bow Wow Labs (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Fleishhacker, Chief Marketing and Technology Officer at Bow Wow Labs. Ignite Visibility applauds Fleishhacker for increasing revenue at Bow Wow Labs by more than 50% in just four months. Bow Wow Labs You might not have heard about Bow Wow Labs. But if…
Superstar Women in Marketing at Ignite Visibility
Each year, we gather to celebrate the achievements of female leaders, innovators, and pioneers during the month of March. Even though International Women’s Month has come to a close, we want to recognize a few of our own superstar marketers for their success and reflect on their valuable contributions to the team. After all, without…
Get the Amazon Advertising Competitive Edge
Advertising on Amazon can be daunting. Sure, ads help get your page off the ground, but how can you be expected to keep up with all the new ad features and manage your product inventory at the same time? Luckily, our team has done all the heavy lifting for you. In this Amazon marketing webinar,…
Twitter Introduces Communities: A Place to Share With Like-Minded Groups – Breaking News
How would you like to share some of your tweets with a group of people instead of the world at large? If so, then you’ll be happy to learn about Twitter Communities. Twitter Communities is still in development. It hasn’t been released yet. But Twitter presented the idea as part of its Analyst Day presentation….