In an effort to support data privacy, Google recently announced that it’s working on a secure way to track users called Federated Learning of Cohorts (FLoC). But it’s not secure enough for everybody in Big Tech. Some folks are writing code to block it. And developers at WordPress have jumped on the #NeverFLoC bandwagon as…

In this edition of Marketer of the Week, Ignite Visibility spotlights Angela Roeber, Director of Communications at Project Harmony Child Protection Center. Ignite Visibility applauds her and the Project Harmony Child Protection Center team for the organization’s efforts to end child abuse. Project Harmony Child Protection Center Who says all marketers have to be in…

This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate. Here’s what happened this week in digital marketing.  DuckDuckGo Says It Will Block Google’s FLoC If you’ve paid attention to this space for more than a few weeks, then you already know about Google’s Federated Learning of Cohorts…

Last year, Google announced that it would block third-party cookies from its popular Chrome browser by 2022. That left marketers wondering what it would replace them with. Earlier this year, Google announced that it would replace third-party cookies with… nothing. The Big G will release no new identifiers that advertisers can use to track conversions….

In this edition of Marketer of the Week, Ignite Visibility spotlights Petra Odak, Chief Marketing Officer at Better Proposals. Ignite Visibility applauds her and the Better Proposals team for an outstanding service that makes it easy to create high-quality business proposals in a jiffy. Better Proposals If ever a company existed that lives up to…

This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor. Here’s what happened this week in digital marketing. Google: Changing Dates on Web Pages Won’t Improve Ranking Changing the “published” date on your web page won’t affect its ranking. That’s according to Google’s John Mueller. The…

Clubhouse now offers a new incentive to keep social media content creators on the platform: money. Now users of the audio-only app can transfer funds to the hosts they love through Creator Payments In this article, I’ll explain what we know about the new payment system. The Proof Is in the Profile If you’re on…

In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Fleishhacker, Chief Marketing and Technology Officer at Bow Wow Labs. Ignite Visibility applauds Fleishhacker for increasing revenue at Bow Wow Labs by more than 50% in just four months. Bow Wow Labs You might not have heard about Bow Wow Labs. But if…