In this edition of Marketer of the Week, Ignite Visibility spotlights Umberto Luchini, Proprietor at Wolf Spirit Distillery. Ignite Visibility applauds Luchini and the Wolf Spirit team for its creative approach to marketing adult beverages. Umberto Luchini His name is pronounced oom-BEAR-toe loo-KEE-nee in case you’re wondering. Luchini was born in Milan, Italy….
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Microsoft Ads Announces Variety of Feature Updates – Ignite Friday
This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Here’s what happened this week in digital marketing. Google: We Don’t Penalize Sites for Using Google Analytics Google says that it doesn’t penalize sites that use its analytics tool. That might seem like a no-brainer, but Google…
Sample Video Content No Longer Requires Opt-In on YouTube – Breaking News
Do you think YouTube won’t allow other users to take your creative video work and include it in their own productions? Think again. In fact, YouTube is allowing people to include scenes from your videos in YouTube Shorts clips. And it’s all perfectly legal. In this article, I’ll explain how it works. Sample Video: You’re…
Google Shopping Feed Checklist: How to Use Optimization to Boost Ecommerce Sales
Online shopping is growing fast, with ecommerce sales accounting for 14.1% of retail purchases worldwide. With this evolution comes the need for merchants to better equip themselves to market their products and services across the world wide web. And since Google is the most popular search engine in the world, the fate of your…
Penelope Thomas, Communications Director at Clark Hulings Fund for Visual Arts – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Penelope Thomas, Communications Director and In-House Marketer at the Clark Hulings Fund for Visual Artists. Ignite Visibility applauds her and the Clark Hulings Fund team for the organization’s efforts to transform starving artists into self-sustaining artists. The Clark Hulings Fund for Visual Artists “We…
User App Data Tracking Permissions Launched With iOS 14.5 – Ignite Friday
This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Here’s what happened this week in digital marketing. Google Ads and Microsoft Bing Ads Report Increase in Earnings Good news for a couple of high-profile advertising platforms: their ad revenues were up big. Google Ads saw a 32% year-over-year…
Data Privacy Permissions for User App Tracking Changes with iOS 14.5 Launch – Breaking News
The day that many digital marketers feared is now upon us. Apple has officially announced the release of iOS 14.5. It’s got some nifty new features, such as additional unlock options for people wearing face masks (thank you, COVID-19), updated voice options for Siri, the ability to report an incident in Apple Maps, and enhancements…
8 Steps to Structure A Paid Media Pilot Campaign to Improve Your KPIs
You want to run a pilot program for a new ad network, but you don’t know how to structure it, how much budget to use, how long to run it or how to present your idea to management. As it turns out, this is a problem many people have run into! Structuring a paid media…
Laura Holton, Marketing Executive at Automation Consultants – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Holton, Marketing Executive at Automation Consultants. Ignite Visibility applauds her and the AC team for the company’s outstanding growth in on- and offline marketing metrics over the past couple of years. For example, under Holton’s watch the company doubled content creation and established…
Reddit Update: Clubhouse Clone for Conversations – Ignite Friday
This week: another Clubhouse clone, another big name might move against FLoC, and another import option on Microsoft Audience Network. Here’s what happened this week in digital marketing. Microsoft Audience Network Now Offers Facebook Ads Import You probably already know that the Microsoft Audience Network allows you to import campaign details from Google Ads….