In this edition of Marketer of the Week, Ignite Visibility spotlights Petra Odak, Chief Marketing Officer at Better Proposals.
Ignite Visibility applauds her and the Better Proposals team for an outstanding service that makes it easy to create high-quality business proposals in a jiffy.
Better Proposals
If ever a company existed that lives up to its name, it’s Better Proposals.
Better Proposals offers a service that not only saves you time, it makes you look like you’re at the top of your game when it comes to submitting proposals to potential clients.
That’s because the tool offers more than 160 awesome templates that you can work with when creating your own proposal. Just pick the one that best matches your “style” and populate it.
Better Proposals will even let you know when the recipient has read your proposal. If you don’t get a signature within a specified time frame, feel free to give the person a call and a polite budget in the right direction.
The tool also offers reporting and tracking features that you can use if you need to manage multiple proposals simultaneously (lucky you). You’ll see where each proposal is in the pipeline so you can determine who needs the next follow-up.
And Better Proposals also creates outstanding covers. That first impression is sure to help prospects turn the page and put ink to paper.
But they don’t have to put real ink to paper. The tool enables digital signing.
That means all you have to do is click the Send button and in mere minutes you could have a new deal signed, sealed, and delivered.
And yes, Better Proposals includes integrated payment features as well. So the money will go straight to your business bank account.
Finally, the tool also integrates with some of your favorite digital marketing solutions, including:
- Hubspot
- Insightly
- Salesforce
- Infusionsoft
- Stripe
- Zapier
- Pipedrive
- Trello
And others.
Of course, that rich feature set wouldn’t matter if people didn’t know about the product. And people wouldn’t know about Better Proposals if it weren’t for the great marketing efforts of Petra Odak.
Petra Odak
She’s been with the company for almost four years. But she didn’t start off as CMO.
In April of 2018, she began as a Marketing Executive. She handled content marketing, social media, public relations, advertising, and even customer support.
She obviously worked well in that role because in January of 2020 she moved up to Head of Partnerships.
And then in June she got promoted to CMO.
So Odak hasn’t even been in the role for a full year.
But she’s doing great. According to the home page, Better Proposals closed about a million dollars worth of business proposals in just the last 24 hours.
I’m pretty sure the people who used the service are happy with those results.
By the way, the user base for Better Proposals includes such well-known names as Sharp, Menlo Park, CopyHackers, AppSumo, and Oloves.
Before working with Better Proposals, Odak spent a couple of years working as a Junior Account Manager in Croatia. While there, she focused on social media marketing, content marketing, and advertising. She also managed events.
Wrapping It Up
Petra Odak is a young marketer with a bright future ahead of her. She’s done a great job building the Better Proposals brand.
And I look forward to seeing where she takes it in the future.
