Each year, we gather to celebrate the achievements of female leaders, innovators, and pioneers during the month of March.
Even though International Women’s Month has come to a close, we want to recognize a few of our own superstar marketers for their success and reflect on their valuable contributions to the team.
After all, without them, Ignite Visibility wouldn’t be the powerhouse digital marketing agency it is today.
Here’s a look into the careers and some words of wisdom from a few of the women in marketing who are taking the brand to new heights with unstoppable momentum.
Superstar Women in Marketing at Ignite Visibility
What Motivates You Every Day?
Danelle Conlon, Director of Product Management
Danelle Conlon has dedicated the past 8 years to cultivating a fruitful career at Ignite Visibility, receiving 4 promotions and ultimately becoming the company’s Director of Product Management. Working directly with CEO John Lincoln, she’s collaborated with some of the largest and most prestigious clients the industry has to offer.
“The feeling of accomplishing new goals with my team, driving success for my clients, and celebrating big wins achieved through hard work,” – Nicole Diangson
From small startups to larger enterprises, Nicole B. Diangson has provided digital marketing consulting to businesses of all sizes in order to create custom strategies for both paid and earned media channels. As the Senior Client Success Manager here at Ignite Visibility, Nicole focuses on harboring a welcoming and stimulating environment that pushes her team to continue to grow.
What Advice Would You Give to Your Younger Self?
Jenny Silva, Senior Director of Amazon
After finding her calling in Amazon and in the ecommerce space, Jenny Silva, Director of Amazon at Ignite Visibility, enjoys assisting her customers in creating successful strategies for Amazon and other marketplaces with the goal of building long-term relationships. With Amazon being an ever-changing platform, Jenny is laser-focused on the latest developments, consistently focusing her strategy on what is next to come both in ecommerce and her career.
“You’re your own worst critic, so speak up more often and talk louder,” – Jen Cornwell.
With her four years of design, advertising, and marketing experience, Jen Cornwell, Senior Digital Strategist at Ignite Visibility, has enjoyed furthering her track record for success, working in both the traditional and digital worlds of advertising, describing digital marketing as providing the most rewarding experience.
Which Female Leader Inspires You Most and Why?
Nicole Diangson, Senior Client Success Manager
Specializing in client success at Ignite Visibility, Nicole B. Diangson is most passionate about building strategic partnerships with clients to enhance marketing programs, scale growth, and drive revenue. She holds herself accountable in her work life and personal life, striving to be the best version of herself possible.
“This is going to be cheesy, but 100% my mom. She is the definition of inspiration as a female leader and she went on to do inspiring things with her career. Her most inspiring accomplishment was being recognized and awarded by the White House for building a program to help hire US Veterans,” – Jenny Silva.
Even though Jenny Silva joined the Ignite Visibility team in 2020 as the Director of Amazon Marketplace, she has her own lengthy list of accomplishments. Equipped with more than 8 years of experience in sales, advanced strategy, and account management, she has advanced expertise with Facebook, Google, and various other platforms. Jenny continues to inspire the entire Amazon team here at Ignite Visibility.
What Advice Would You Give to Other Women in the Digital Marketing Space?
Kelly Olson, Senior Director of Email Marketing
Today, Kelly is Ignite Visibility’s resident email and SMS expert and has been the Senior Director of CRM and Email Marketing since September 2020. Her core focus remains on improving the efficiency and effectiveness of customer life-cycle programs to drive higher retention and provide value to clients at scale. She strives to provide clients with the most efficient tools to exceed their expectations.
“Support each other. I’m lucky to have many smart, strong female colleagues in the digital space and it feels so good to support and empower each other,” – Danelle Conlon.
Danelle’s expertise spans content marketing, conversion rate optimization, search engine optimization, and cross-channel digital strategies. Her ample amounts of knowledge and experience give her the chance to support other women in marketing as they advance their careers!
What Did You Struggle With and How Did You Overcome the Obstacle?
Jen Cornwell, Senior Digital Strategist
Specializing in local SEO, lead generation, and content marketing, Jen Cornwell is the Senior Digital Strategist at Ignite Visibility. An expert task juggler, Jen is passionate about not only learning from others but giving back to women in marketing through innovative tactics.
“I, like many others, struggled with self-doubt throughout my career, in different new positions, and in different ways. I’ll dedicate time to learning that subject inside and out, reaching out to colleagues that specialize in that subject or use the technology, to fully learn, understand, and feel confident that I can convey my understanding to others,” – Kelly Olson.
Backed by a decade of experience in the digital marketing field, Kelly Olson is one of the most data-driven and analytical women in marketing today. She holds a passion for one of the oldest, yet most effective marketing channels out there—email. Despite her personal doubts in her career, Kelly has proven herself time and time again, by leading successful email campaigns for clients, and keeping her team up-to-date on all the latest technology.
What Does Women’s History Month Mean To You?
“ Women’s History Month is an opportunity to pause and learn from inspiring women, connect and empower others, and reflect on my own accomplishments as a young professional woman,” – Danelle Conlon
“It shows how far women have come in the world and where we stand now and how hard we have worked to get where we are,” – Jenny Silva
“Women’s History Month brings equality issues that still exist into focus and gives society a time to focus on solutions and paths forward all while inspiring younger generations of females to speak up and have their voices heard,” – Kelly Olson
“This month honors and celebrates the powerful, impactful, and pivotal women, who have shaped, and continue to shaping the many freedoms I get to experience as a woman today,” – Nicole Diangson
“I appreciate using Women’s History Month to reflect on the great women that came before us as well as thanking and appreciating the amazing women that are currently in my life,” – Jen Cornwell
Wrapping Up
In the words of Facebook COO Sheryl Sandberg “Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.”
We’re excited to see how the female members of the Ignite Visibility team will continue to progress professionally and grow our audiences across email, social media, and other channels.
Be sure to take some time to commemorate the accomplishments of women in business, in the workplace, and in your community.
