MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / Audria Richmond, Marketing & Launch Strategist (Ignite Marketer of the Week)

Audria Richmond, Marketing & Launch Strategist (Ignite Marketer of the Week)

March 29, 2021 By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Audria Richmond, CEO of UnCloned Media LLC, a marketing and launch strategist.

Ignite Visibility applauds Richmond for her disruptive approach to marketing.

Audria Richmond
Ignite Marketer of the Week – Audria Richmond, Marketing & Launch Strategist

Audria Richmond

Audria Richmond attributes her success in marketing to her approach. 

She focuses her efforts on “visual” elements that define a brand. In fact, she continues to leave her creative mark on brands from all over the world.

Bringing 10 years of graphic design experience to the table, Audria excels with her skills in Adobe Photoshop, Creative Suite, and Illustrator. 

She has also worked as a fashion photographer, highlighting her keen eye for detail and passion to deliver top-notch work that never disappoints.

Selling Before It’s on Sale

Years ago, Richmond decided that the best approach to branding was to do away with “cookie-cutter” strategies.

Because what works for some people or businesses might not work for others. 

Richmond demonstrates her marketing superpowers: she sells books before they even go on sale.

In a Forbes article titled “How to Make Five Figures From Your Book (Before It Even Hits the Shelves),” she shares some of her secrets to success, including how she earned $54,000 on a book before its release date.

For starters, she says to sell experiences, not books.

“I created a reader-centric menu of unique experiences that ranged from $19.99 to $2,500,” Richmond says. “I offered readers the option to pick their book cover color, buy ‘Bestie Bundles,’ or even purchase books as part of a ‘Mystery Box’ with dope products and all-access passes to virtual events, none of which were revealed until after purchase.”

Those Mystery Boxes, by the way, sold out. Twice.

Oh, and she raked in an additional $35k by offering those experiences. 

She focuses on promoting her personal brand and now she’s a seven-figure marketing and launch strategist.

Audria Richmond
Audria Richmond’s Marketing Accomplishments

Taking a Cue From Kickstarter

Next, she learned from Kickstarter.

You’ve undoubtedly seen one or more Kickstarter campaigns in your life. The campaigns set goals for how much money they’ll raise. 

Those goals are shared publicly.

And that’s what Richmond did. She set a goal for how many books she wanted to sell and got her followers excited about reaching that number.

“I leveraged social media to share major milestones as we raced towards the initial goal of selling 500 books by the book’s official release date of July 20, 2020,” she says.

She launched that pre-sale campaign on May 11. In just nine days she sold more than 200 copies.

That happened with the aid of brand evangelists who rallied to support. People were literally sharing their purchase receipts on Instagram.

Make the Wait Fun

When Richmond saw how excited people were about her upcoming book, she decided to keep the energy flowing by offering free workshops and resources.

“I wanted to do something extra special to not only show love for everyone who supported me, but to also take the marketing campaign up a notch,” she says. “I made an impromptu decision to open the digital doors to a pop-up Facebook group where we could party together. Guests are treated to free marketing challenges, appearances from me and other guest experts along with an all-access pass to UnCloned Con, my annual virtual conference that offers a half-day of non-stop teaching on the latest trends in marketing, branding, sales, social media, and tech.”

Wrapping It Up

Audria Richmond brings a fresh, and fun, perspective to marketing. You’d do well to follow her on social media.

I look forward to seeing how she influences the next generation of marketers.

Related Posts

  • Marketing that Will Make you Groove - Ignite Visibility

    If you like puppies grooving to sweat tunes, then we have something in common my…

  • Internet Marketing Changes July 2014 - Ignite Visibility

    Internet Marketing Changes July 2014 In this episode of Ignite Visibility University we cover the…

  • Universal Analytics - Ignite Published on Marketing Land

    Universal Analytics is a new form of Google Analytics that offers easier tracking of goals…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service