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Home / Industry News / Audria Richmond, Marketing & Launch Strategist (Ignite Marketer of the Week)

Audria Richmond, Marketing & Launch Strategist (Ignite Marketer of the Week)

March 29, 2021 By John E Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Audria Richmond, CEO of UnCloned Media LLC, a marketing and launch strategist.

Ignite Visibility applauds Richmond for her disruptive approach to marketing.

Audria Richmond

Ignite Marketer of the Week – Audria Richmond, Marketing & Launch Strategist

Audria Richmond

Audria Richmond attributes her success in marketing to her approach. 

She focuses her efforts on “visual” elements that define a brand. In fact, she continues to leave her creative mark on brands from all over the world.

Bringing 10 years of graphic design experience to the table, Audria excels with her skills in Adobe Photoshop, Creative Suite, and Illustrator. 

She has also worked as a fashion photographer, highlighting her keen eye for detail and passion to deliver top-notch work that never disappoints.

Selling Before It’s on Sale

Years ago, Richmond decided that the best approach to branding was to do away with “cookie-cutter” strategies.

Because what works for some people or businesses might not work for others. 

Richmond demonstrates her marketing superpowers: she sells books before they even go on sale.

In a Forbes article titled “How to Make Five Figures From Your Book (Before It Even Hits the Shelves),” she shares some of her secrets to success, including how she earned $54,000 on a book before its release date.

For starters, she says to sell experiences, not books.

“I created a reader-centric menu of unique experiences that ranged from $19.99 to $2,500,” Richmond says. “I offered readers the option to pick their book cover color, buy ‘Bestie Bundles,’ or even purchase books as part of a ‘Mystery Box’ with dope products and all-access passes to virtual events, none of which were revealed until after purchase.”

Those Mystery Boxes, by the way, sold out. Twice.

Oh, and she raked in an additional $35k by offering those experiences. 

She focuses on promoting her personal brand and now she’s a seven-figure marketing and launch strategist.

Audria Richmond

Audria Richmond’s Marketing Accomplishments

Taking a Cue From Kickstarter

Next, she learned from Kickstarter.

You’ve undoubtedly seen one or more Kickstarter campaigns in your life. The campaigns set goals for how much money they’ll raise. 

Those goals are shared publicly.

And that’s what Richmond did. She set a goal for how many books she wanted to sell and got her followers excited about reaching that number.

“I leveraged social media to share major milestones as we raced towards the initial goal of selling 500 books by the book’s official release date of July 20, 2020,” she says.

She launched that pre-sale campaign on May 11. In just nine days she sold more than 200 copies.

That happened with the aid of brand evangelists who rallied to support. People were literally sharing their purchase receipts on Instagram.

Make the Wait Fun

When Richmond saw how excited people were about her upcoming book, she decided to keep the energy flowing by offering free workshops and resources.

“I wanted to do something extra special to not only show love for everyone who supported me, but to also take the marketing campaign up a notch,” she says. “I made an impromptu decision to open the digital doors to a pop-up Facebook group where we could party together. Guests are treated to free marketing challenges, appearances from me and other guest experts along with an all-access pass to UnCloned Con, my annual virtual conference that offers a half-day of non-stop teaching on the latest trends in marketing, branding, sales, social media, and tech.”

Wrapping It Up

Audria Richmond brings a fresh, and fun, perspective to marketing. You’d do well to follow her on social media.

I look forward to seeing how she influences the next generation of marketers.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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