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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Is AMP On The Way Out? – Ignite Friday

By John Lincoln

 This week: AMP is on its way out, the page experience ranking signal is on its way in, and Pinterest is on its way up. Here’s what happened this week in digital marketing. Google: Fixing Core Web Vitals Already Boosts Rankings Think you need to wait until next month to see a ranking benefit…

How to Increase Online Sales with Multi-Channel Offers

By John Lincoln

 I’m sure you’ve heard the phrase—“don’t put all your eggs in one basket.” While the online world is replete with opportunities, many brands simply rely on one channel to reach prospects. In marketing, that’s a huge no-no, as you could be missing out on huge segments of your audience who could benefit from your…

10 Customer Retention Tactics to Boost Revenue

By John Lincoln

Did you know that the average company loses roughly 20% of its customers each year by simply failing to attend to their needs? Losing customers not only means you lose money, but you lose the resources used in trying to convert them. You shouldn’t let that happen to your business. To help curtail these issues,…

Amber Theinert, Marketing Manager at Ted’s Cafe – Ignite Marketer of the Week

By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Amber Theinert, Marketing Manager at Ted’s Cafe Escondido and Ted’s Tacos and Cantina. Ignite Visibility applauds her and the Ted’s team for the company’s ongoing success in the midst of a global pandemic. Amber Theinert “Customers are everything.” That’s the motto of Amber Theinert….

Google Has a New Tool to Handle Complex Search Queries – Ignite Friday

By John Lincoln

This week: Google has a new toy, YouTube has more Clips channels, and Shopify users have more exposure. Here’s what happened this week in digital marketing. Google’s Page Experience Update Will Apply to Desktop Search, Too That page experience update that many SEOs dread won’t just apply to mobile search. It will apply to desktop…

How to Merge Instagram Accounts

By John Lincoln

What You’ll Learn: Why You Should Merge Instagram Accounts How to Merge Instagram Accounts How to Update Your Followers What to Do With Your Old Account If You Should Run Ads So, you need to merge Instagram accounts but you’re not sure what to do? No worries. I’ll walk you through it in this guide….

Carol Pasquariello, Senior Vice President of Marketing at Donatos Pizza – Ignite Marketer of the Week

By John Lincoln

In this edition of Marketer of the Week, Ignite Visibility spotlights Carol Pasquariello, Senior Vice President: Marketing at Donatos Pizza. Ignite Visibility applauds her and the Donatos team for staying strong during the COVID-19 pandemic. In fact, Pasquariello joined Donatos right as the pandemic kicked into high gear (June of last year). But she didn’t…

Twitter Announces Tip Jars: Monetization For Creators – Ignite Friday

By John Lincoln

 This week: TikTok at the top, Facebook in Taiwan, and Clubhouse on Android. Here’s what happened this week in digital marketing. The Replacement for Google’s Structured Data Testing Tool Is Here Google’s new structured data testing tool is available for use in open beta. It’s at a subdomain of the schema.org website. Google decommissioned…

Email Marketing Webinar: 3 Steps to Drive More Revenue

By John Lincoln

 It’s no secret that email marketing produces incredible returns. But with all the strategies, tactics, templates, and tips available, you’ve likely found yourself wondering what you should really be focusing on to see noticeable success in your email marketing. Besides creating a consistent sending schedule that continues to nurture and engage your subscriber list,…

11 SEO Content Creation Tools to Drive Traffic to Your Site

By John Lincoln

 For a digital marketer, generating content can be a grueling, time-consuming process. It requires continually coming up with unique, compelling angles to get clicks, capture leads, and convert them into customers. But, without using the right platforms, visitors will quickly abandon your page without a second thought. To ensure your copy gets you the…

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