In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Fleishhacker, Chief Marketing and Technology Officer at Bow Wow Labs.
Ignite Visibility applauds Fleishhacker for increasing revenue at Bow Wow Labs by more than 50% in just four months.
Bow Wow Labs
You might not have heard about Bow Wow Labs. But if you have a dog, it’s a brand you should familiarize yourself with.
Why? Because it offers a safer way to give your pet bully sticks.
Bully sticks, for those of you who don’t have dogs, are those digestible chew products made from bull or steer… parts. (I’ll just leave it there).
They’re great for chewing because they’re hard.
But that’s also the problem. Dogs can swallow pieces of bully sticks and choke on them.
Or worse: part of the stick can block the dog’s intestinal tract.
In fact, that’s how Scott Wolwine, the founder of Bow Wow Labs, started the company. He went through a scare when his own dog swallowed a large chunk of a bully stick.
The dog eventually vomited it back. But the episode was enough to convince Wollwine he needed to take action.
The Bully Buddy
That “action” became the Bully Buddy. It’s a safe way to give a dog a bully stick.
It works like this: pet parents insert the bully stick into the Bully Buddy. Then, they twist the screw on the side to lock in the stick.
Once it’s locked in, even humans can’t pull it out.
After that, they just give it to the dog to chew on. The larger base of the Bully Buddy prevents dogs from swallowing the stick because it’s locked in.
Bow Wow Labs also offers its own product line of bully sticks. The company promises that its all-natural, grass-fed, free-range beef sticks will fit easily into the customer’s Bully Buddy.
Fleishhacker joined Bow Wow Labs about six months ago. Since that time, he’s brought the company to a $6 million run rate.
He accomplished that by designing comprehensive new brand and technology platforms. He also overhauled marketing.
Additionally, Fleishhacker created a new customer loyalty program, doubled subscription sales, and built the company’s tech teams.
But that kind of work is nothing new for Fleishhacker, he’s partnered with leading brands and rolled out customer-centric business strategies for more than three decades.
Prior to working with Bow Wow Labs, Fleishhacker spent five years with eBay, holding two major positions.
First, he built the eBay Enterprise Performance Marketing agency into one of the nation’s top 10 firms.
As the company’s managing director, he oversaw its growth by handling performance marketing, website design, and relationship marketing advice to more than 130 brands. Among them:
- Dick’s Sporting Goods
- Toys R Us
- Wells Fargo
- GNC Sallie Mae
After his success in that role, eBay’s CEO asked him to head up the company’s entire martech stack. In that role, he led a conglomerate of nine development teams spanning email, CRM, digital display, cross-channel attribution, DSP, and affiliate marketing.
Fleishhacker also led the design of mid-market segment analytics, data, and customer engagement product strategy.
Additionally, he led his teams to adopt agile product management standards.
In addition to his work with eBay, The Xperience Company, and Bow Wow Labs, Fleishhacker also worked with several other leading brands, including:
- Ermenegildo Zegna
- American Express
- General Motors
- American Airlines
- British Airways
- Intercontinental Hotel Group
- Home Depot
- Exxon Mobil
Wrapping It Up
Marc Fleishhacker is an expert 21st-century marketer.
If you’re interested in maximizing the value of your brand, you should absolutely take a look at his work and follow his strategies.
In Fleishhacker’s brief span with Bow Wow Labs, he’s already demonstrated outstanding success. I look forward to seeing where he takes the company from here.