In this edition of Marketer of the Week, Ignite Visibility spotlights Olivia Tsang, senior marketing manager of SuperMoney. Ignite Visibility applauds Tsang for her expertise in analytics and her ability to translate marketing data into tangible, positive changes for SuperMoney. Olivia Tsang Olivia Tsang is a data-driven marketer who is always thinking of new ways…
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Instagram Doubles Insights! Tracking Period Extended to 60 Days - Ignite Friday
This week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Here’s what happened this week in digital marketing. Google Launches Deals Listings in Search If you’re in the ecommerce space, you’ve got a new way to promote specials and discounts online. Google Shopping now highlights deals in search results. In this…
Joshua Tatum, Co-Founder, Canvas Cultures – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Joshua Tatum, co-founder of Canvas Cultures. Ignite Visibility applauds Tatum for his innovative contribution to the creator economy with Canvas Cultures, a company that creates a community for artists to sell their pieces and spread the passion that is involved in each piece. Joshua…
Lead Nurturing: How to Transform Old Leads into New Customers
You’ve managed to capture your ideal client with your website, social media, or some other lead magnet. What happens next? How do you ensure that your lead turns into a client? In this blog, I’ll walk you through my personal lead nurturing strategy that has allowed me to become an industry leader and expert…
John Sheldon, Chief Marketing Officer, SmileDirectClub – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights John Sheldon, Chief Marketing Officer (CMO) at SmileDirectClub. The team at Ignite Visibility applauds Sheldon for his work in expanding SmileDirectClub on a global scale, leading the company’s marketing as it went public and getting the message out about accessible oral care. John Sheldon…
TikTok Triples Video Length – Ignite Friday
This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Here’s what happened this week in digital marketing. Microsoft Advertising Announces Multimedia Ads This past week, Microsoft Advertising announced a new ad format: multimedia ads. The ads combine headlines, images, and…
SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies
The Challenge This California-based computer manufacturer was struggling to bring more organic traffic to their website. The Goals Diagnose fundamental SEO issues, while ensuring effective knowledge share Increase and sustain top-ranking pages and keywords Coordinate PR campaigns for industry-related editorials Improve website authority through technical audits Our Strategies Identify top keywords that have dropped in…
Lauren Dunmore, Content Marketing Manager, COMATCH – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Lauren Dunmore, Copywriter and Content Marketing Manager at COMATCH. Ignite Visibility applauds her for her dedication to building strong content marketing plans that allow her companies to easily share content with their clients while boosting their online visibility and authority. Lauren Dunmore Lauren Dunmore…
Multi-Service Case Study: Life & Business Coaching Enterprise Client Sees +89% in Conversions in Q4
Here’s how Ignite Visibility helped a life and business coaching leader grow online from nearly every corner. The Challenge Prior to the COVID-19 pandemic, much of our client’s market was in-person speaking events. With that channel turned off for the time being, virtual events and offerings took precedence. As we all know, this continued to…
Google Delays Block of Third Party Cookies Until 2023 – Ignite Friday
This week: Facebook offers a new platform for writers, Google offers more heartache for black-hatters, and TikTok offers marketing advice. Here’s what happened this week in digital marketing. Facebook Announces New Platform for Writers This past week, Facebook announced a new service for writers. It’s called Bulletin. Using Bulletin, independent writers can create a website,…