Looking to embed a map on your website landing page? You’ll find that it’s easier than you think, thanks to the magic of Google Maps. In this guide, I’ll show you how to embed Google Maps on a website. Why Should I Embed a Google Map Into My Site? Before I get into the “how,”…
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Amazon Marketing Webinar: Increase 2021 Prime Day Sales
Amazon Prime Day is one of the biggest events of the year for ecommerce. It’s an ideal time to target shoppers who already have high buyer intent. After all, they aren’t browsing sales for nothing. But don’t expect them to simply stumble across your shop. Instead, you need a strategy in place to capture their…
Logan Freedman, Content Marketing Manager, Gravy – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Logan Freedman, Chief Marketing Manager at Gravy. Ignite Visibility applauds Freedman and the Gravy team for offering a service that recovers failed payments. Logan Freedman Freedman describes himself as a results-driven, content marketing leader. He’s certainly lived up to that expectation at Gravy. During…
Apple’s iOS 15 Reveal Means More Privacy Concerns for Marketers – Ignite Friday
This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Here’s what happened this week in digital marketing. Apple Reveals iOS 15 Preview It feels like Apple released their iOS 14.5 update yesterday. However, in the world of tech, there always seems…
What to Know About MUM, Google’s New AI Tech
It was only a matter of time until Google released an updated piece of algorithm tech. Since the latest adaptation, BERT, launched in 2019, it seems the artificial intelligence team has been working on something new: Google MUM. What is Google MUM, and how will it impact the world of search engine optimization? What…
Industry Awards: How to Find (And Win) The Top Awards in Your Niche
No matter your industry, there are awards to be won. Not only does this give you well-deserved recognition, but it also builds your company’s authority and credibility in your industry. In this article, we’ll review why you should focus on winning awards as part of your marketing plan as well as some of the easiest…
Amazon Storefront 101: Grow Brand Awareness & Secure Sales
Amazon has come a long way from its early days as an online bookseller. In this post, Ignite Visibility Amazon Coordinator, Marisa Duffy, will run through everything you need to know about how to create an Amazon Storefront so you can take your business to the next level. Let’s jump right in! What We’ll Cover:…
Big Google News: 1st Release of a Broad Core Algorithm Update is Here – Ignite Friday
This week: Google rolls out an update. And next month: Google will roll out another update. Here’s what happened this week in digital marketing. Google Rolls out Broad Core Algorithm Update Here’s the reason some of your keywords might be doing the Google Dance. On June 2, Google released a broad core algorithm update….
Google Video Markup: New Tools to Help Your Videos Stand Out
At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…
Kelly Jacobson, Digital Content Specialist, Schedulicity – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Kelly Jacobson, Digital Content Specialist at Schedulicity. Ignite Visibility applauds her for a history of outstanding accomplishments in digital marketing. Kelly Jacobson Jacobson has been with Schedulicity for a short time. She started just this month. Before that, she spent about 11 months as…