In this edition of Marketer of the Week, Ignite Visibility spotlights Ginger Woolridge, head of growth at Lightyear. Ignite Visibility applauds her for her leadership efforts and extensive contributions both in finance and in marketing. Ginger Woolridge Ginger Woolridge joined the Lightyear team in January 2021 after a 5-year career in finance and quickly climbed…
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TikTok Surpasses YouTube for Average Watch Time – Ignite Friday
This week: Bing now offers instant indexing, the Google page experience update is fully rolled out, and wait until you hear how much it costs to hire an influencer. Here’s what happened this week in digital marketing. Bing Content Submission API Enables Instant Indexing Good news: the Bing Content Submission API is available. And it…
How to Get Google Traffic with Minimal Effort
If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the…
Digital Marketing Ad Spend Study (2021 – 2023)
San Diego-based Ignite Visibility recently surveyed over 200 marketing professionals to gain insight into how they are adjusting their digital marketing strategies, which networks they are excited to explore more, and where they are planning to spend the bulk of their marketing dollars over the next two years. Key takeaways from the study include: The…
Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ilana Parker, marketing director of Xceed Preparatory Academy. Ignite applauds Ilana for her marketing expertise, which helped launch a virtual academy for students. Ilana Parker Ilana Parker is a Florida State University graduate with a Bachelor of Science in Media and Communication Studies. She…
Titlepocalypse: The Latest on Google’s Title Tag Update – Ignite Friday
This week: Titlepocalypse is here, LinkedIn ends Stories, and TikTok makes it easier to promote your videos. Here’s what happened this week in digital marketing. LinkedIn Ending Stories Here’s a switch: a social media company is eliminating Stories. On September 30, LinkedIn will officially remove its Stories feature. Apparently, Stories aren’t very successful on the…
Bad Amazon Reviews? Here’s the Right Way to Fix Them
If you’re an Amazon seller who has ever felt jipped by bad Amazon reviews, you’re not alone. I’m Marisa Duffy, and as an Amazon Specialist at Ignite Visibility, I’ve seen it countless times. If your product is the bee’s knees and you want everyone to know it, you’re going to have to get past those…
How One Company Grew 200% With This Ecommerce Marketing Strategy
No matter your niche or industry, having an online presence is non-negotiable. It allows consumers to discover you and helps them learn more about your brand’s reputation. Eventually, all of this information will play a key role in your customer’s ultimate purchasing decision. One online retailer who’s mastered the art of ecommerce marketing is…
Justin Boatman, SVP Marketing, Riskalyze – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Justin Boatman, SVP of Marketing at Riskalyze. Ignite Visibility applauds Justin Boatman for being an impressive innovator who is changing the wealth tech marketing industry. Justin Boatman California-based Justin Boatman is a force to be reckoned with in the marketing industry. A strategic communicator,…
Instagram Retires Swipe Up Feature In Favor of Stickers – Ignite Friday
This week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Here’s what happened this week in digital marketing. Report: Google Paying Apple $15 Billion to Remain Default Search Engine According to financial analysts, Google is paying Apple…