SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies

The Challenge

This California-based computer manufacturer was struggling to bring more organic traffic to their website.

The Goals

• Diagnose fundamental SEO issues, while ensuring effective knowledge share
• Increase and sustain top-ranking pages and keywords
• Coordinate PR campaigns for industry-related editorials
• Improve website authority through technical audits

Our Strategies

• Identify top keywords that have dropped in the rankings
• Explore SEO and content opportunities to help improve top keywords
• Find workarounds to decrease issues with Core Web Vitals
• Ensure HTML assets are loaded prior to JavaScript assets

What the Results Say

• +122% increase in organic new users Q4 year-over-year
• +77% increase in organic new users 2020 vs. 2019
• +152% increase in clicks for non-branded terms year-over-year
• Overall clicks for branded keywords increased by 134% year-over-year

Why It Worked

We listened. Because understanding the problem helps find a solution.

“We needed granular SEO advice and implementation as we transitioned our website. Ignite’s services, led by Khalil and his team, helped us diagnose several issues regarding the back-end web development, ultimately boosting our SEO, while going above and beyond to transfer knowledge to ensure our long-term success.”

— Digital Marketing Specialist