Home / Case Studies / SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies

SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies

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The Challenge

This California-based computer manufacturer was struggling to bring more organic traffic to their website.

The Goals

  • Diagnose fundamental SEO issues, while ensuring effective knowledge share
  • Increase and sustain top-ranking pages and keywords
  • Coordinate PR campaigns for industry-related editorials
  • Improve website authority through technical audits

Our Strategies

  • Identify top keywords that have dropped in the rankings
  • Explore SEO and content opportunities to help improve top keywords
  • Find workarounds to decrease issues with Core Web Vitals
  • Ensure HTML assets are loaded prior to JavaScript assets

What the Results Say

  • +122% increase in organic new users Q4 year-over-year
  • +77% increase in organic new users 2020 vs. 2019
  • +152% increase in clicks for non-branded terms year-over-year
  • Overall clicks for branded keywords increased by 134% year-over-year

Why It Worked

We listened. Because understanding the problem helps find a solution.

“We needed granular SEO advice and implementation as we transitioned our website. Ignite’s services, led by Khalil and his team, helped us diagnose several issues regarding the back-end web development, ultimately boosting our SEO, while going above and beyond to transfer knowledge to ensure our long-term success.”

— Digital Marketing Specialist

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About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.