The Challenge
This California-based computer manufacturer was struggling to bring more organic traffic to their website.
The Goals
- Diagnose fundamental SEO issues, while ensuring effective knowledge share
- Increase and sustain top-ranking pages and keywords
- Coordinate PR campaigns for industry-related editorials
- Improve website authority through technical audits
Our Strategies
- Identify top keywords that have dropped in the rankings
- Explore SEO and content opportunities to help improve top keywords
- Find workarounds to decrease issues with Core Web Vitals
- Ensure HTML assets are loaded prior to JavaScript assets
What the Results Say
- +122% increase in organic new users Q4 year-over-year
- +77% increase in organic new users 2020 vs. 2019
- +152% increase in clicks for non-branded terms year-over-year
- Overall clicks for branded keywords increased by 134% year-over-year
Why It Worked
We listened. Because understanding the problem helps find a solution.
“We needed granular SEO advice and implementation as we transitioned our website. Ignite’s services, led by Khalil and his team, helped us diagnose several issues regarding the back-end web development, ultimately boosting our SEO, while going above and beyond to transfer knowledge to ensure our long-term success.”
— Digital Marketing Specialist
