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Home / Case Studies / SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies

SEO + CRO Case StudyComputer Manufacturing Client Sees 122% Increase in New Users SEO + CRO Strategies

July 6, 2021 By John E Lincoln

The Challenge

This California-based computer manufacturer was struggling to bring more organic traffic to their website.

The Goals

  • Diagnose fundamental SEO issues, while ensuring effective knowledge share
  • Increase and sustain top-ranking pages and keywords
  • Coordinate PR campaigns for industry-related editorials
  • Improve website authority through technical audits

Our Strategies

  • Identify top keywords that have dropped in the rankings
  • Explore SEO and content opportunities to help improve top keywords
  • Find workarounds to decrease issues with Core Web Vitals
  • Ensure HTML assets are loaded prior to JavaScript assets

What the Results Say

  • +122% increase in organic new users Q4 year-over-year
  • +77% increase in organic new users 2020 vs. 2019
  • +152% increase in clicks for non-branded terms year-over-year
  • Overall clicks for branded keywords increased by 134% year-over-year

Why It Worked

We listened. Because understanding the problem helps find a solution.

“We needed granular SEO advice and implementation as we transitioned our website. Ignite’s services, led by Khalil and his team, helped us diagnose several issues regarding the back-end web development, ultimately boosting our SEO, while going above and beyond to transfer knowledge to ensure our long-term success.”

— Digital Marketing Specialist

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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