As digital marketers, one of the most common questions we get from our clients is how to get that coveted number 1 spot on Google’s Search Results Page. There’s a science behind Google’s Search Results Algorithm and it’s constantly evolving but that doesn’t mean that ranking high is out of reach. In this article, I’m…
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Patrina Tan-Terkelsen, Social and Digital Marketing Lead, WarnerMedia – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Patrina Tan-Terkelsen, Social and Digital Marketing Lead for WarnerMedia. Ignite Visibility applauds her and the WarnerMedia team for the company’s first international launch. “Over our first year since launch, fans in the U.S. have chosen HBO Max as one of their favorite streaming platforms,”…
New Privacy Policies for Advertising Are Coming – Ignite Friday
This week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Here’s what happened this week in digital marketing. Google: Increase Clicks From Discover With Max Image Preview Tag Want to get more clicks from Google…
The Best Cross-Channel Marketing Tools to Save You Time and Effort
Today’s consumers are more connected than ever before—checking their social media apps, emails, and text messages a whopping 96 times per day. And the expectations of the brands they do business with have never been higher. For organizations big and small, this presents a unique challenge of cutting through the noise to successfully reach their…
What Spending Over 10 Million On Branded Search Taught Me
Google’s most recent fiscal year shows they raked in a massive revenue of $181.69 billion. A lot of that revenue comes from branded search. These branded keywords are so popular for two reasons: First, brands run ads on their own name. Second, competitors run ads on that same brand name, creating an auction around the…
Sean Pate, Brand Marketing & Communications Officer, Zenni Optical—Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sean Pate, Brand Marketing & Communications Officer at Zenni Optical. Ignite Visibility applauds Sean Pate for spearheading the biggest esports sponsorship in Zenni Optical’s history. Sean Pate Sean Pate is an accomplished public speaker and a passionate strategist focused on driving positive corporate brand…
WordPress Still Wins With 44% of CMS Market Share – Ignite Friday
This week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down. Here’s what happened this week in digital marketing. WordPress Releases Gutenberg 11.2 This past week, WordPress released the latest version of its text editor: Gutenberg 11.2. If you’re not familiar with Gutenberg, it’s…
Klaviyo Review 2021: Email & SMS Solutions for Ecommerce
Want to know if Klaviyo is the right platform for you? With a roster of 50,000+ customers, Klaviyo caters to businesses of all sizes and promises to deliver improved ROI through email and SMS marketing. Let’s dive right in. What We’ll Cover in this Klaviyo 2021 Review: What Klaviyo is Reasons to Choose Klaviyo Types…
Julia Munder, International Marketing Director, Maxwell Scott – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Munder, marketing director of Maxwell-Scott. Ignite Visibility applauds Munder for her acute insight into the luxury leather goods industry, as well as her proven results with a steadfast team beside her. Julia Munder As marketing director of handbag company Maxwell-Scott, Julia Munder is…
Quarterly Earnings Are In…How Did Your Favorite Platform Perform? – Ignite Friday
This week: it’s earnings season! Plus some other great tidbits of news that might help you build your business online. Here’s what happened this week in digital marketing. Pinterest Now Allows Users to Post Affiliate Links Good news if you’re an affiliate marketer. You can now post affiliate links on Pinterest. Here’s how it…