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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

LinkedIn Launches One-on-One Native Video Meetings – Ignite Friday

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This week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys. Here’s what happened this week in digital marketing. Forecast: U.S. Retail Social Commerce Will Hit $80 Billion by 2025 According to eMarketer, retail social commerce is already a multibillion-dollar industry. And it’s expected to triple…

How to Rank on Google: A Step-by-Step Process to Rank #1

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As digital marketers, one of the most common questions we get from our clients is how to get that coveted number 1 spot on Google’s Search Results Page. There’s a science behind Google’s Search Results Algorithm and it’s constantly evolving but that doesn’t mean that ranking high is out of reach. In this article, I’m…

New Privacy Policies for Advertising Are Coming – Ignite Friday

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This week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Here’s what happened this week in digital marketing. Google: Increase Clicks From Discover With Max Image Preview Tag Want to get more clicks from Google…

The Best Cross-Channel Marketing Tools to Save You Time and Effort

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Today’s consumers are more connected than ever before—checking their social media apps, emails, and text messages a whopping 96 times per day. And the expectations of the brands they do business with have never been higher. For organizations big and small, this presents a unique challenge of cutting through the noise to successfully reach their…

What Spending Over 10 Million On Branded Search Taught Me

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Google’s most recent fiscal year shows they raked in a massive revenue of $181.69 billion. A lot of that revenue comes from branded search. These branded keywords are so popular for two reasons: First, brands run ads on their own name. Second, competitors run ads on that same brand name, creating an auction around the…

WordPress Still Wins With 44% of CMS Market Share – Ignite Friday

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This week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down. Here’s what happened this week in digital marketing. WordPress Releases Gutenberg 11.2 This past week, WordPress released the latest version of its text editor: Gutenberg 11.2. If you’re not familiar with Gutenberg, it’s…

Klaviyo Review 2021: Email & SMS Solutions for Ecommerce

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Want to know if Klaviyo is the right platform for you? With a roster of 50,000+ customers, Klaviyo caters to businesses of all sizes and promises to deliver improved ROI through email and SMS marketing. Let’s dive right in. What We’ll Cover in this Klaviyo 2021 Review: What Klaviyo is Reasons to Choose Klaviyo Types…