In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Rubano, senior content strategist at Starship. Ignite Visibility applauds her for spearheading Starship’s marketing efforts and taking the brand to the next level of success. Julia Rubano Julia Rubano majored in Creative Writing (Poetry) and Film at Trinity College in Hartford, Connecticut. Since…
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WordPress Plugin Exposes Websites… Is Yours One of Them? – Ignite Friday
This week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites. Here’s what happened this week in digital marketing. WordPress Plugin Vulnerability Exposes More Than a Million Sites Pay attention if you use the WordPress Ninja Forms plugin. According to researchers…
Kristian Borghesan, Director of Marketing, FutureVault – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Kristian Borghesan, Director of Marketing at FutureVault. Ignite Visibility applauds Kristian Borghesan for his ability to brand businesses in a way that creates consistent brand recognition to help them achieve sustainable success. Kristian Borghesan Described by his co-workers as an all-around go-getter, Ontario-based Kristian…
Is Your Website Theme Hurting Your Rank? – Ignite Friday
This week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities. Here’s what happened this week in digital marketing. Facebook Unveils New Marketing Tool Called Ad Strategies Facebook recently released Ad Strategies, a new marketing automation tool that helps you build…
Everything You Need to Know About Google’s SEO Title Tags Update
Last month, Google officially announced one of the biggest SEO changes for website owners and content creators. Google’s announcement highlights changes to how an SEO title tag is generated when users enter new searches on Google. This change has implications for SEO optimization and the creation of webpage titles. In this post, we’ll take…
Ginger Woolridge, Head of Growth, Lightyear – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ginger Woolridge, head of growth at Lightyear. Ignite Visibility applauds her for her leadership efforts and extensive contributions both in finance and in marketing. Ginger Woolridge Ginger Woolridge joined the Lightyear team in January 2021 after a 5-year career in finance and quickly climbed…
TikTok Surpasses YouTube for Average Watch Time – Ignite Friday
This week: Bing now offers instant indexing, the Google page experience update is fully rolled out, and wait until you hear how much it costs to hire an influencer. Here’s what happened this week in digital marketing. Bing Content Submission API Enables Instant Indexing Good news: the Bing Content Submission API is available. And it…
How to Get Google Traffic with Minimal Effort
If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the…
Digital Marketing Ad Spend Study (2021 – 2023)
San Diego-based Ignite Visibility recently surveyed over 200 marketing professionals to gain insight into how they are adjusting their digital marketing strategies, which networks they are excited to explore more, and where they are planning to spend the bulk of their marketing dollars over the next two years. Key takeaways from the study include: The…
Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ilana Parker, marketing director of Xceed Preparatory Academy. Ignite applauds Ilana for her marketing expertise, which helped launch a virtual academy for students. Ilana Parker Ilana Parker is a Florida State University graduate with a Bachelor of Science in Media and Communication Studies. She…