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Home / Industry News / Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week

Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week

September 7, 2021 By John E Lincoln

Ilana Parker, Marketing Director, Xceed Preparatory Academy - Ignite Marketer of the WeekIn this edition of Marketer of the Week, Ignite Visibility spotlights Ilana Parker, marketing director of Xceed Preparatory Academy.

Ignite applauds Ilana for her marketing expertise, which helped launch a virtual academy for students.

Ilana Parker

Ilana Parker is a Florida State University graduate with a Bachelor of Science in Media and Communication Studies. She interned with local news station WPLG and the FSU information channel WFSU.

After college, Parker got a job as a reporter with Fox Sun Sports in her home state of Florida. This knack for reporting only continued. She went on to intern for eyewitness news station WCTV and be a reporter for a Tampa-area news site.

Shortly thereafter, Parker switched gears toward the corporate world, first becoming an account executive for a PR firm and then joined Xceed Preparatory Academy as marketing director.

She carried her background as a reporter with her to the next leg of her career, using her expertise in getting to the root of what people think in order to benefit an organization that matters to her.

Through her work with Xceed, pieces of Parker’s expertise have come to light. She understands her audience, and she knows how to set (and achieve) goals that are right for the company.

She can strategically plan her communications vision, yet remain flexible enough for change. This trait of nimbleness has gotten her far, something that likely stems from her experience in a fast-paced news environment.

Parker is widely respected as a humble, intelligent, driven and passionate person in and outside of work. She loves to use marketing as a way to tell the stories of her schools’ students, teachers, alumni and families.

Parker’s PR vendor says about her, “I can’t express how much I enjoy working with Ilana. She is sharp, articulate, clear in her communication and also respectful and willing to adapt.”

Ilana Parker's Career Timeline

Ilana Parker’s Career Timeline

The Difference Ilana Parker Makes at Xceed Preparatory Academy

It’s difficult to find an in-house marketer who can serve as an organization’s internal consultant and external liaison so effectively. However, Parker has managed to fine-tune that balance in her own career with Xceed Preparatory Academy.

A former client said about Parker, “She provides solid, straightforward advice on the best way to present your message to the public, the media and your clients.”

Simply put, Ilana Parker is an innovator in educational marketing.

While many schools struggled with enrollment during the pandemic, Parker’s marketing efforts helped propel Xceed Preparatory Academy to successfully launch a virtual academy for students in grades 6–12 in July 2020.

Moreover, she led the academy’s digital marketing, website and PR vendors seamlessly during what was a turbulent time for most schools.

Parker handled everything successfully while pregnant and made sure that all teams were on the same page and working in tandem while she was on maternity leave. This proves her role at Xceed is utterly integral.

Xceed Preparatory Academy

Xceed Preparatory Academy is more than just a virtual learning space. It’s a groundbreaking network of private middle and high schools with college prep curriculums.

The schools provide personalized learning plans and flexible schedules. The academy network uses a blended model with in-person academic coaches and an online curriculum.

Xceed currently has four campuses and two more coming soon. The company’s in-person network is growing, but so is its virtual ecosystem.

Xceed Anywhere is a virtual education platform that came to fruition in 2020. It’s part of an accredited network of private schools serving grades 6–12. Personalized learning plans, media-rich curriculum, flexible schedules, and supportive teachers and staff make up the learning environment, which is designed to prepare students for college.

For both in-person and virtual learning, Xceed schools juxtapose the traditional school model.

Whereas regular schools have hundreds of students per grade level, Xceed caps grades around 35–50 for a more tight-knit community.

Plus, Xceed parents and students craft daily, weekly and yearly schedules that make sense for them. Athletics, performing arts, and all kinds of extracurricular priorities outside of school fit seamlessly into the structure for studying that students and parents choose and agree on with their teachers.

There are many more differences between Xceed and traditional schooling, but you get the point. This school system is making a difference, and the company’s marketing director Ilana Parker is helping to pave the way.

Ilana Parker's Role as Marketing Director Includes:

Ilana Parker’s Role as Marketing Director

Wrapping Up on Marketing Director Ilana Parker

The difference that Ilana Parker has made with Xceed is tangible.

Her background as a reporter helped hone her skills, which she inevitably put to work in marketing.

That intrinsic understanding of and passion for marketing has helped Parker boost Xceed, which is helping more kids get ready for the future ahead.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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