MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week

Ilana Parker, Marketing Director, Xceed Preparatory Academy – Ignite Marketer of the Week

September 7, 2021 By John Lincoln

Ilana Parker, Marketing Director, Xceed Preparatory Academy - Ignite Marketer of the WeekIn this edition of Marketer of the Week, Ignite Visibility spotlights Ilana Parker, marketing director of Xceed Preparatory Academy.

Ignite applauds Ilana for her marketing expertise, which helped launch a virtual academy for students.

Ilana Parker

Ilana Parker is a Florida State University graduate with a Bachelor of Science in Media and Communication Studies. She interned with local news station WPLG and the FSU information channel WFSU.

After college, Parker got a job as a reporter with Fox Sun Sports in her home state of Florida. This knack for reporting only continued. She went on to intern for eyewitness news station WCTV and be a reporter for a Tampa-area news site.

Shortly thereafter, Parker switched gears toward the corporate world, first becoming an account executive for a PR firm and then joined Xceed Preparatory Academy as marketing director.

She carried her background as a reporter with her to the next leg of her career, using her expertise in getting to the root of what people think in order to benefit an organization that matters to her.

Through her work with Xceed, pieces of Parker’s expertise have come to light. She understands her audience, and she knows how to set (and achieve) goals that are right for the company.

She can strategically plan her communications vision, yet remain flexible enough for change. This trait of nimbleness has gotten her far, something that likely stems from her experience in a fast-paced news environment.

Parker is widely respected as a humble, intelligent, driven and passionate person in and outside of work. She loves to use marketing as a way to tell the stories of her schools’ students, teachers, alumni and families.

Parker’s PR vendor says about her, “I can’t express how much I enjoy working with Ilana. She is sharp, articulate, clear in her communication and also respectful and willing to adapt.”

Ilana Parker's Career Timeline
Ilana Parker’s Career Timeline

The Difference Ilana Parker Makes at Xceed Preparatory Academy

It’s difficult to find an in-house marketer who can serve as an organization’s internal consultant and external liaison so effectively. However, Parker has managed to fine-tune that balance in her own career with Xceed Preparatory Academy.

A former client said about Parker, “She provides solid, straightforward advice on the best way to present your message to the public, the media and your clients.”

Simply put, Ilana Parker is an innovator in educational marketing.

While many schools struggled with enrollment during the pandemic, Parker’s marketing efforts helped propel Xceed Preparatory Academy to successfully launch a virtual academy for students in grades 6–12 in July 2020.

Moreover, she led the academy’s digital marketing, website and PR vendors seamlessly during what was a turbulent time for most schools.

Parker handled everything successfully while pregnant and made sure that all teams were on the same page and working in tandem while she was on maternity leave. This proves her role at Xceed is utterly integral.

Xceed Preparatory Academy

Xceed Preparatory Academy is more than just a virtual learning space. It’s a groundbreaking network of private middle and high schools with college prep curriculums.

The schools provide personalized learning plans and flexible schedules. The academy network uses a blended model with in-person academic coaches and an online curriculum.

Xceed currently has four campuses and two more coming soon. The company’s in-person network is growing, but so is its virtual ecosystem.

Xceed Anywhere is a virtual education platform that came to fruition in 2020. It’s part of an accredited network of private schools serving grades 6–12. Personalized learning plans, media-rich curriculum, flexible schedules, and supportive teachers and staff make up the learning environment, which is designed to prepare students for college.

For both in-person and virtual learning, Xceed schools juxtapose the traditional school model.

Whereas regular schools have hundreds of students per grade level, Xceed caps grades around 35–50 for a more tight-knit community.

Plus, Xceed parents and students craft daily, weekly and yearly schedules that make sense for them. Athletics, performing arts, and all kinds of extracurricular priorities outside of school fit seamlessly into the structure for studying that students and parents choose and agree on with their teachers.

There are many more differences between Xceed and traditional schooling, but you get the point. This school system is making a difference, and the company’s marketing director Ilana Parker is helping to pave the way.

Ilana Parker's Role as Marketing Director Includes:
Ilana Parker’s Role as Marketing Director

Wrapping Up on Marketing Director Ilana Parker

The difference that Ilana Parker has made with Xceed is tangible.

Her background as a reporter helped hone her skills, which she inevitably put to work in marketing.

That intrinsic understanding of and passion for marketing has helped Parker boost Xceed, which is helping more kids get ready for the future ahead.

Related Posts

  • Marketing that Will Make you Groove - Ignite Visibility

    If you like puppies grooving to sweat tunes, then we have something in common my…

  • Charity Search 2016 - $36,000 Marketing Campaign

    We want to help your charity! Ignite Visibility is actively seeking a great charity to…

  • Internet Marketing Changes July 2014 - Ignite Visibility

    Internet Marketing Changes July 2014 In this episode of Ignite Visibility University we cover the…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service