A solid advertising plan requires a strong foundation. You can’t simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get…
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Michael Skurla, Chief Product Officer at Radix IoT – Marketer of the Week
This week, we spotlight Michael Skurla. He’s the Chief Product Officer at Radix IoT. We’d like to congratulate Mike Skurla on his ability to spot trends ahead of time. He developed devices that communicated with each other back in the early 2000s. And he did it long before anyone used the phrase “Internet of Things.”…
Anne Gotay, Marketing Director at Sotero – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Anne Gotay, the Marketing Director at Sotero in Burlington, Massachusetts. Gotay is a strong marketing professional who lives to build strategies from the ground up. She has an impressive track record of building brand awareness and increasing revenue for a variety of companies. Ignite…
Mike Vannucci, Chief Marketing Officer at Mosaic Group
This week, we spotlight Mike Vannucci. He leads the marketing team at Mosaic Group. We’d like to congratulate Mike Vannucci for successfully launching a multi-million dollar TV campaign in 2020. That was during the height of the pandemic, when businesses were struggling. Mike Vannucci Bucks the Trend Last year was a time when companies scaled…
What is a Meta Title? How to Write Clickable Titles to Drive Traffic
In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
Marie Hattar, Chief Marketing Officer, Keysight Technologies – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Marie Hattar, Chief Marketing Officer at Keysight Technologies. There are few people more impressive than Marie Hattar in the marketing business. She is passionate, creative, and has a mindset of continuous improvement. It’s easy to see why Hattar is making waves in the marketing…
Twitter Marketing: An All-in-One Guide For Your Business
Want to learn more about your customers? Build buzz about your brand? Provide lightning-fast customer support? As a marketer, it can be tough to figure out which social media channels to focus your efforts on. No matter what your goals are, there’s a good chance that Twitter’s got you covered. In this guide, we’ll discuss…
Jesse Semchuck, Director of Acquisition, Traeger Pellet Grills, LLC – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Jesse Semchuck, Director of Acquisition at Traeger Pellet Grills, LLC. Ignite Visibility applauds Jesse Semchuck for bringing his strategic thinking into the digital marketing space. Jesse Semchuck Jesse Semchuck is a data-driven, holistic marketing genius who describes himself as a “sounding board for your…
Sarah Folmar, Digital Marketing Manager, First Factory – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Folmar, Digital Marketing Manager at First Factory. Ignite Visibility applauds her for her exceptional achievements in brand management, content strategy, and everything in between. Sarah Folmar Equipped with a B.S. in Journalism from Bowling Green State University, Sarah Folmar has quickly adapted her…
Instagram Drops IGTV Brand – Ignite Friday
This week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Here’s what happened this week in digital marketing. Facebook Explains Recent Outage As all the world knows, Facebook, Instagram, and WhatsApp were down for about six hours this…