In a world where 280 characters can cause a scandal, start a revolution, or make us laugh till we cry, Twitter is a dominant force. With 368 million daily active users, it’s evolved into a buzzing hub of information exchange, news dissemination, and meme creation. Twitter’s blue checkmark, a symbol of authority and authenticity, has…
How to Maximize Your ROI from Social Media Marketing
In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results? While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social…
Why Your Business Needs to Post More Video Content
Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…
Scroll-Stopping TikTok Trends to Expand Your Business Reach
You need fun, high-quality content to build followers on tiktok —boring content won’t cut it. While building a brand profile can be tough, it’s not impossible. Some struggle to get an audience, but others build massive engagement and brand authority thanks to their creativity. You can earn that success too. All you need is consistency, quality…
Finding Influencers: Tips and Tools to Secure Partnership
The term influencer comes with some cultural baggage—which is likely why many in the B2B space use “thought leader” instead. If there’s a niche within a community, influencers are calling the shots and driving the trends. For brands, this means getting in with the right influencer can expose your brand to a whole new pool…
Social Media Listening to Inform Your Content Strategy
Social media listening is a crucial part of modern marketing. Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content strategy….
How to Grow on Social Media: Consistency is Key
Most businesses use social media. But most do it wrong. Sure, they might create great content. Yet they miss the most important part of how to grow on social media: consistency. Why Consistency Matters on Social Media When people think about consistency on social media, they usually think of how frequently they post. But consistency…
Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
5 Engaging Instagram Reels Ideas for Business You Can Try Today
Have you tried the Instagram Reel feature for your business page yet? This fun and engaging form of content is just what you need to build strong connections and establish your brand identity. We know it can be hard to get started with something new, so here are five easy Instagram reels ideas to get…
Creative Social Media Content Ideas to Increase Engagement
Good content is crucial to successful social media marketing. It’s what drives engagement, likes, and shares, and puts you on track for great results with your campaigns. People want to see unique, high-quality content from brands. The best companies on social media understand this and regularly develop and push great content. Doing so grows their…