MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Instagram / 5 Engaging Instagram Reels Ideas for Business You Can Try Today

5 Engaging Instagram Reels Ideas for Business You Can Try Today

July 7, 2022 By Hannah Greenwood

Have you tried the Instagram Reel feature for your business page yet?

This fun and engaging form of content is just what you need to build strong connections and establish your brand identity. 

We know it can be hard to get started with something new, so here are five easy Instagram reels ideas to get your creative juices flowing.

Introduction to Instagram Reels

Instagram Reels were introduced back in August 2020, shortly after TikTok’s short-form video content took the world by storm. But don’t let that fool you. There are a lot of differences between Instagram Reels and TikTok.

One of the biggest differences? Instagram has a larger audience than TikTok and most Instagram users are in their late 20s and 30s. This means that they are more likely to have the spending power you’re looking for in an audience for your business.

Why You Need Instagram Reels For Business

There are so many ways to promote your business on Instagram. The key to getting the most out of your content creation is to determine which type of content resonates with your audience the most.

Short-form video content is quickly becoming one of the most popular forms of content on social media.

Not only do people love to watch these quick videos for entertainment, inspiration, or education purposes, the algorithm loves them, too. In fact, Instagram has made an official announcement that they are no longer the static photo-sharing app they once were. 

This means you’ll need to make the pivot to video content soon, especially if Instagram is one of your business’s preferred social media platforms.

What’s great about Instagram Reels is that, once you get your bearings, they are really fun to make. They offer an excellent opportunity to get creative with your brand and engage with your audience. 

Need some help getting started? Let’s talk about five Instagram Reels ideas for business that you can use right now.

Instagram Reels Idea #1: Introduce Your Team

The days of corporations being stuffy and impersonal are long behind us. People want to know the people they are buying from.

This is why my first Instagram Reels idea is a team introduction video. If you have a small team, you can introduce your entire team in one video. If you are a larger company, pick one or two team members to focus on per Reel.

Here’s an example from Starbucks:

 

View this post on Instagram

 

A post shared by Starbucks Coffee ☕ (@starbucks)

In this Instagram Reel, they did a really great job of introducing one of their baristas.

Add trending sound, overlay text, and showcase lots of personality to make this reel unique to you and your business. This simple and fun idea will not only showcase the faces behind the brand but also build your customer trust and community.

Instagram Reels Idea #2: Behind the Scenes Content

Everyone loves a sneak peek behind the scenes, which makes this type of content a great Instagram Reels idea for business!

Give your audience a look at how you make or pack your product, or what goes into other functions necessary to run your business.

Here is an example from Letters By Shells:

 

View this post on Instagram

 

A post shared by Shelly Kim | Lettering + Art (@lettersbyshells)

In this Instagram Reel, the owner of Letters By Shells gives great insight into how she balances the stress of running a business by packing orders by hand.

This humanizes her brand by showing that there’s an actual person on the other side of the screen. This is an important step in building authenticity within your brand and providing an inside look at your processes to provide the best quality product to your customers.

Instagram Reels Idea #3: Product Features & Hacks

Everyone loves a great life hack! Why not introduce one that uses your business’s product or service as an Instagram Reels for your business?

Here’s an example from Burger King.

 

View this post on Instagram

 

A post shared by Burger King (@burgerking)

In this Instagram Reel, Burger King is demonstrating how their product will make your life easier. They took the time to design a container that will make it easier for their customers to dip and drive.

So, the next time the viewer gets hungry on the road, they’ll remember how easy Burger King makes it for customers to eat safely while driving. And they’ll be more likely to hit the Burger King drive-through to buy some chicken fries along their route.

You can also use this idea to promote new products or alert customers when a popular product has come back in stock.

Here’s an example from Glossier:

 

View this post on Instagram

 

A post shared by Glossier (@glossier)

This Instagram Reel not only announces a customer favorite is back in stock, but it also shows all the features of this ‌product.

Shopping online can be hard, especially for cosmetics and skincare products. This Reel gives customers a chance to see the product’s features before ordering it.

Instagram Reels #4: Customer Testimonials or Reviews

People love to talk about the products they’re using. People also love to hear reviews from real people, not just the selling points from a company.

Here’s an example from Target:

 

View this post on Instagram

 

A post shared by Target (@target)

In this Reel, Target features real customer reviews of its products, collected from real people who have tried and used these products. Because they’re authentic, they carry more weight with some potential customers.

Whether you use real customers or form relationships with influencers, including social proof in your Reels is a great way to introduce new products or highlight existing ones. 

Instagram Reels Idea #5: FAQs

If you’re running low on content ideas, just turn to your audience. What questions do you commonly get from customers? Chances are, others in your audience have the same questions. Turn those questions into a Reel. 

Here’s an example from Whole Foods:

 

View this post on Instagram

 

A post shared by Whole Foods Market (@wholefoods)

Whole Foods turned a question about how to build a plant-based charcuterie board into a Reel. 

This quick, colorful, and engaging Reel answers the question of how to create a plant-based charcuterie board while also featuring products available in their stores. It’s an advertisement without being over-the-top sales-y. 

Wrapping It Up

When it comes to creating Instagram Reels for your business, the key is to not overthink it. 

While Reels have the potential to be huge money-makers for your business, the goal is to just have fun with them.

They are a creative way to introduce your products to new audiences, build your brand identity, and build strong relationships with your audience. 

Now grab your phone and let’s start making some Instagram Reels!

FAQs About Instagram Reels For Business

1. What is an Instagram Reel?

An Instagram Reel is a 15-90 second video posted on Instagram. You can add music, graphics, or filters to spice up your content and make it more engaging.

2. What sort of content can I post on Instagram Reels?

Anything you want! The best part about Instagram Reels is that it’s designed for creativity. Most brands use it ‌to entertain, educate, or inform their audiences of their products or services, what is going on in their businesses, or how they feel about current social events. How you use Instagram Reels is completely up to you! But feel free to check out the reels feed for inspiration and current trends!

3. Why are Instagram Reels so important for my business?

Some may argue that TikTok is better for business because of how rapidly the platform is growing. However, Instagram still has the largest reach of any social media platform. It also has a slightly older audience (millennials in their late 20s to early 30s). This demographic has more spending power and is more likely to purchase products they see on Instagram.

4. What are some Instagram Reels ideas for business that will get me started?

Incorporating Instagram Reels into your social media strategy is pretty easy. Take a look at the five ideas above and see which one resonates with you the most. Audiences love short and simple content that will teach or entertain them so don’t overthink it! Just be creative and have fun!

5. I hate being on camera. Can these Instagram Reels ideas still work for me?

Yes! Even though people love to see the face behind the company, there are so many ways that you can use Instagram Reels for business without ever showing your face. Focusing on your products, services, or team members allows you to be creative while still gaining exposure and reaping the benefits of Instagram Reels.

Related Posts

  • How to Successfully Market Your Business on Instagram

    A photo on Instagram is now worth a thousand likes. Instagram is dominating the social…

  • Instagram Direct: What it is and how you can Use it for Your Business

    With the brand new Instagram update, made active last night, users can now share photos…

  • How to Successfully Market Your Business on Instagram

    A photo on Instagram is now worth a thousand likes. Instagram is dominating the social…

About Hannah Greenwood

Hannah Greenwood started at Ignite Visibility in January 2022. She is a Social Media Manager and enjoys creating content and building online communities for her clients. In 2014, Hannah graduated from Barry University with her bachelor’s degree in public relations. Her future career goals include becoming a social media executive, where she will test and forecast new social platforms and trends, as well as mentor a team of passionate, like-minded people. She also wants to continue her journey of creating self-improvement books on Amazon to help people actualize their dreams through journaling and self-care practices. She is originally from Manchester, New Hampshire but has lived in Lamoni, Iowa and Miami, Florida, before moving to San Diego, CA, in 2018. In her free time, Hannah likes to play tennis, go to the gym, read, travel, and spend time with her French bulldog, Diego.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service