How social media affects SEO has been a big topic of conversation amongst digital marketers for quite some time now. While the answer used to be clear “it doesn’t,” as social media has grown and SEO has evolved, the role of social media in an SEO strategy has also shifted. In this article, we’ll discuss the…
B2B Social Media Marketing: Does Your Business Need It?
In today’s hyper-connected world, business-to-business (B2B) marketing is undergoing a transformative change. The strategies that once worked in the market of personal contacts and firm handshakes are often being reshaped by digital mechanisms, compelling us to view B2B interactions through a fresh lens. Social media, known for its real-time connection and vast user base, has…
Instagram Timing: When is the Best Time to Post on Instagram?
Wondering when’s the best time to post on Instagram? It’s the million-dollar question, and the answer isn’t as straightforward as you might think. Here, we’ll take a closer look at how to perfectly time your Instagram posts whether you’re B2B or B2C. Times have changed since Instagram was a reverse-chronological feed. No longer does…
How To Go Viral on TikTok and Maximize the Algorithm
While young in the social media game, TikTok has massive appeal and users. In 2023, there are approximately 102 million users in the U.S. Some consider it just a place for fun and addictive short-form videos. However, the app also generated $9.4 billion in 2022, making it a place for brands to engage and attract…
YouTube Shorts: A Comprehensive Guide for Your Brand
What We’ll Cover What Are YouTube Shorts? How to Make a YouTube Short in 4 Steps 5 Unique YouTube Shorts Features How to Upload YouTube Shorts (Mobile vs. Desktop) YouTube Shorts vs. Other Competitor Platforms Pros and Cons of YouTube Shorts 4 Important KPIs to Track Examples of Brands Using YouTube Shorts YouTube Shorts FAQs…
Why You Need Short-Form Video For Your Marketing Strategy
What You’ll Learn: What Short-Form Video Is The Different Short-Form Video Platforms That Exist Why is Short-Form Video So Popular? Why ALL Businesses Need Short-Form Video Strategy Short-Form Video Advertising How Do I Get Started with Short-Form Video? What is Short-Form Video? The specific definition of “short-form video” really depends on where you look. Most…
Should You Pay for Twitter Verification?
In a world where 280 characters can cause a scandal, start a revolution, or make us laugh till we cry, Twitter is a dominant force. With 368 million daily active users, it’s evolved into a buzzing hub of information exchange, news dissemination, and meme creation. Twitter’s blue checkmark, a symbol of authority and authenticity, has…
How to Post on LinkedIn: 30 LinkedIn Post Examples and Ideas
LinkedIn is one of the hottest social platforms on the market right now. Not only can you build an epic personal brand, but you can also represent your company or organization. In addition to personal benefits, LinkedIn offers serious digital marketing perks. Using LinkedIn for business can help you scale your company’s growth, hire the…
How to Use Advanced Twitter Search to Find What You Need Fast
Want to find the most relevant information possible on Twitter? Then you need to use Twitter Advanced Search. In this guide, I’ll break down everything about the social channel’s advanced features and how you can use them to improve your business. What You’ll Learn: How Twitter Advanced Search Differs From Regular Search How To Access…
9 Brands Using Social Media Storytelling the Right Way
Successful brand storytelling is a key component in social media marketing. How to tell it? That’s up to you. But in case you need a little inspiration, here are nine brands that have excelled in the art of social media storytelling. What We’ll Cover: Why storytelling is important to brands Examples of brands using storytelling…