Building an SEO team can be overwhelming. But I’ve got you covered. In this post, I’ll go over the key members of an SEO team, what they do, and how they can work together most effectively. What We’ll Cover: Why a small team is best The benefits of using agency The benefits of having someone…
78 SEO Tips From Google’s Quality Rater Guidelines
Google never been straightforward with its algorithms and how, exactly, it ranks content. One thing it is straightforward about? It’s Quality Rater Guidelines. Watch A Video On Google’s Quality Rater Guidelines In this article, I’ll go over 78 SEO tips that search marketers of all stripes need to know. Google’s guidelines have been around for…
Does News SEO Still Work?
Are news sites doomed? News websites have taken a serious hit from Google and Facebook, leading many to think that these kinds of sites simply won’t work in the future. But that’s not the case. News websites can still thrive, but only if they follow a very specific strategy. As search giants like Google and…
How To Rank In No-Click Search Results On Google
Marketers, get ready. The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy. Here’s everything we know about no-click searches and how you can optimize for these zero-click results. What You’ll Learn: What no-click search results are (and why they matter to marketers) How…
Title Tags for SEO (2019) CRAZY Strategy You Will Love
Today, we’re going back to basics and talking about something that’s probably the most important thing in all of search engine optimization. You’ve probably heard of it: the title tag. What you might not have heard is that you can do some pretty advanced things with them to drastically increase your click-through rates. Today, I’m…
Google Image Search Marketing Tips (Drive FLOODS Of Traffic)
You’ve already optimized your website for keywords used in a typical search query. But have you optimized it for Google image search? If not, then you could be missing out on a whole lotta traffic. In this article, I’ll go over why you should make Google image search optimization an important part of your SEO…
29 Black Hat SEO Tactics (How To Fight Them)
Updated 3/30/2021 In many ways, search engine optimization, or SEO, can feel like a moving target. Are you curious about the dark side of SEO? We call it black hat, and as you can guess, it’s not recommended by Google and straight lace marketers alike. However, doing so could land your website in hot water…
Competitors Bidding On Your Brand? How To Stop Them
Losing ad rank is never easy – and losing rank on your own brand name is even worse. Unfortunately, other brands bidding on your name is an all too common occurrence. In this article, I’ll go over the steps you should take to stop competitors from bidding on your branded terms. Watch the Video or…
The Best Yoast SEO Plugin Settings (The Quick and Dirty Guide)
If you run a WordPress blog, you’re likely using (or at least familiar) with Yoast SEO. But are you getting the most out of it? In this guide, Ignite’s Director of Strategy Chrystal Lenardson will walk you through a few of the most effective Yoast SEO settings. Why Should Websites Use the Yoast SEO Plugin?…
How to Find Your Money Pages (And Increase Conversions)
I’ll let you in on a little secret: most of the time, there’s only a few pages on your website that drive the build of leads and revenue. We call those your money pages. Today, I’ll show you how to find those money pages – and increase conversions while you’re at it. Watch the Video…