In this edition of Marketer of the Week, Ignite Visibility spotlights Darin Dugan, Chief Marketing Officer at Jimmy John’s. Jimmy John’s Ignite Visibility applauds Jimmy John’s for the company’s free side promotion during the month of January. Guests who want the free side dish need to purchase an 8” or 16” sandwich online or with…
TikTok Hits a Major Milestone – Ignite Friday
This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing. Google Indexes Popular Content on Faster Storage This past week, Google’s Gary Illyes revealed that Google indexes high-demand content on faster servers than lower-tier content. Illyes pointed…
Michelle Draper, Chief Marketing Officer at Silicon Valley Bank
In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Chief Marketing Officer at Silicon Valley Bank. Silicon Valley Bank Ignite Visibility applauds the SVB team for offering a new capital program that will finance pre-venture funded startups. SVB partnered with Clearbanc, the world’s largest e-commerce funding platform, to provide more than…
YouTube Rolls Out New Search Results Page – Ignite Friday
This week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town. Here’s what happened this week in digital marketing. Google Ads Starts Identity Verification If you’re running Google Ads, expect an email soon asking for identity verification. That is, if you haven’t received that…
New Study Says Google’s SMITH Algorithm Beats BERT
There’s a new search algorithm in town. It’s called SMITH. You might not have heard about it. That’s understandable as it’s not even in use yet. But it might be coming to a search engine near you. That’s because a new study by Google shows that it’s superior to the BERT algorithm that you may…
Google Launches Question Hub and More Marketing News – Ignite Friday
This week: Google launches Question Hub in the U.S., Facebook gives its pages a makeover, and Harvard says there’s a connection between price and ratings. Here’s what happened this week in digital marketing. Google Launches Question Hub in U.S. Now you can gather even more ideas for your content marketing strategy. That’s because Google…
How to Use Google Question Hub for SEO Traffic Growth – Ignite Friday
Looking for a way to give your content marketing a boost? If so, then check out Google Question Hub. You might have already heard about Google Question Hub. It was released in India, Indonesia, and Nigeria a couple of years ago. Now it’s available to U.S.-based publishers as well. In this article, I’ll go over…
Ignite Visibility’s Rising Star Awards Honors Up-and-Coming Marketing Leaders
This year, give yourself the spotlight… With the Rising Stars in Marketing Awards Even if you’re new to marketing…that doesn’t mean you don’t deserve recognition for hard work and incredible results. We know how demanding the first five years in your marketing career can be. While you often work on important projects, you don’t always…
Sharon Cook, CMO at Federal Home Loan Bank of Atlanta
In this edition of Marketer of the Week, Ignite Visibility spotlights Sharon Cook, Chief Marketing Officer at Federal Home Loan Bank of Atlanta. Ignite Visibility applauds her and the FHLBank Atlanta team for the company’s recent award of nearly $27 million in funding for more than 60 affordable housing programs in 19 states and the…
Devika Mathrani, Chief Marketing Officer, Consumer Bank at Wells Fargo
In this edition of Marketer of the Week, Ignite Visibility spotlights Devika Mathrani, Chief Marketing Officer for the Consumer Bank division at Wells Fargo. A Long History in Finance Wells Fargo is far from Mathrani’s first venture into finance. She’s worked in the industry since at least 2004. Back then, she served as Director, Statement…