MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / Devika Mathrani, Chief Marketing Officer, Consumer Bank at Wells Fargo

Devika Mathrani, Chief Marketing Officer, Consumer Bank at Wells Fargo

December 21, 2020 By John Lincoln

Devika Mathrani, Chief Marketing Officer for, Consumer Bank, at Wells Fargo

In this edition of Marketer of the Week, Ignite Visibility spotlights Devika Mathrani, Chief Marketing Officer for the Consumer Bank division at Wells Fargo.

A Long History in Finance

Wells Fargo is far from Mathrani’s first venture into finance. She’s worked in the industry since at least 2004.

Back then, she served as Director, Statement Marketing at American Express. She went on to serve as Director, U.S. Consumer Charge Card Internal Acquisition for a year.

In 2007, she left American Express to work for Citi as a Managing Director, Chief Marketing Officer U.S. Cards, and Head of Global Digital Marketing Consumer Bank.

Yeah, that’s quite a resume already, right?

During her stint at Citi, she managed a team of about 200 employees and about 100 partners to handle marketing for Citi cards. She also delivered 5 million new customers and about 5 billion in incremental revenue annually.

Additionally, Mathrani improved Citi’s customer acquisition strategy. That move resulted in a 30% improvement in cost per acquisition and a 125% increase in digital and mobile acquisitions.

And she also updated Citi’s digital strategy in all 20 global markets. 

Mathrani joined Wells Fargo in 2018 as Executive Vice President and CMO for Payments, Virtual Solutions, and Innovation. Her efforts in that role led to an increased deposit balance from 1% to 6.5% in a single year.

In fact, she handled that role so well that the company promoted her to CMO for the Consumer Bank division in 2019. 

Now, Mathrani manages about 250 employees and 200 partners who help her improve the marketing strategy for Wells Fargo Consumer Bank. That effort, by the way, has a budget of more than $1 billion.

Wrapping It Up

There’s no doubt that Wells Fargo struggled a bit this year. But almost every company struggled this year.

Still, the company shows promise with Devika Mathrani heading up marketing. If anybody can help the company navigate through these turbulent times, she can.

Related Posts

  • Michelle Draper, Chief Marketing Officer at Silicon Valley Bank

    In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Chief Marketing…

  • Marketing that Will Make you Groove - Ignite Visibility

    If you like puppies grooving to sweat tunes, then we have something in common my…

  • Charity Search 2016 - $36,000 Marketing Campaign

    We want to help your charity! Ignite Visibility is actively seeking a great charity to…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service