In this edition of Marketer of the Week, Ignite Visibility spotlights Suzanne Kounkel, Chief Marketing Officer at Deloitte. Ignite Visibility applauds her and the Deloitte team for winning the ITR’s “Americas Tax Technology Firm of the Year” award. Additionally, Deloitte won the “2020 North America Transfer Pricing Firm of the Year” award and the “Tax…
TikTok Will Surpass 1 Billion Users Next Year – Ignite Friday
This week: Core Web Vitals will soon become a ranking factor, TikTok could set a new milestone next year, and there are more problems with WordPress. Here’s what happened this week in digital marketing. Snapchat Offers New Ads Certification Courses Snapchat is adding more advertising courses to its education program. The new courses include free…
Google’s Core Web Vitals Will Become Ranking Signals in 2021 – Ignite Friday
This week, Google confirmed it: Core Web Vitals will become a ranking factor in May 2021. “We’re announcing that page experience ranking signals for Google Search will launch in May 2021,” the Google Search Central account tweeted on Tuesday. “This will combine Core Web Vitals and previous UX-related signals.” By the way “Google Search Central”…
Dara Treseder, Chief Marketing & Communications Officer at Peloton
In this edition of Marketer of the Week, Ignite Visibility spotlights Dara Treseder, Chief Marketing & Communications Officer at Peloton. Ignite Visibility applauds her and the Peloton team for the company’s blowout fiscal first-quarter sales. Revenue rose a whopping 232% to $758 million from the previous year. The company ended the quarter with 1.33 million…
Covid-19 Pandemic Drives Record Online Ad Revenue – Ignite Friday
This week: Google spills the beans on what holiday shoppers are searching for, LinkedIn rolls out a new report, and COVID-19 pandemic drives record online ad revenue. Here’s what happened this week in digital marketing. Google Shares Details About Behavior of Holiday Shoppers Here’s some free keyword research offered by Google. In a recent…
Kerry Tucker, CMO at pocket.watch (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Kerry Tucker, Chief Marketing Officer at pocket.watch. Ignite Visibility applauds her and the pocket.watch team for the company’s recent launch of the “Love, Diana” brand. It’s a line of children’s products based on the popular YouTube channel Kids Diana Show. That channel, by the…
Ignite Winner for Best B2B Search Engine Marketing Company Campaign!
Ignite Visibility Named Best B2B Search Engine Marketing Company! Ignite Visibility is proud to have won best B2B search engine marketing company Initiative for 2020! Prestigious Award Recognizes Ignite Visibility’s Expertise in Running Paid Search Campaigns While Demonstrating Continuous Improvement and Offering a Positive Return on Investment. Ignite Visibility, a top-rated digital marketing and advertising…
New Pinterest Features Allow Merchants to Drive More Sales – Ignite Friday
This week: online holiday sales are expected to soar, Pinterest continues to make opportunities for e-tailers, and Microsoft is giving you another analytics tool for free. Here’s what happened this week in digital marketing. Pinterest Rolls out New Features for Merchants Pinterest rolled out five new updates for e-tailers this holiday season. Among them:…
Google Explains How the NoIndex Tag Can Cause Issues in E-Commerce
If you rely on the noindex tag to prevent your e-commerce products from appearing in search results, then you’d better read on. There’s a better way. In this article, I’ll go over what Google’s John Mueller recently said during an SEO Office Hours hangout. The Robots Meta Tag The noindex tag really isn’t a noindex…
Karen Walker, SVP and CMO at Intel (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Karen Walker, SVP and Chief Marketing Officer at Intel. Ignite Visibility applauds her and the Intel team for returning value to shareholders over the long haul. About five years ago, shares of Intel stock traded at $28.64. On Friday, shares closed at almost twice…