In this edition of Marketer of the Week, Ignite Visibility spotlights Cheryl Gresham, Head of Marketing, Media & Partnerships at TikTok. TikTok Ignite Visibility applauds the TikTok team for recently surpassing Facebook in time spent per user. Just this past January, App Annie reported that TikTok saw a 325% year-over-year increase in hours spent on…

This week: YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing.  YouTube Shorts Arriving in The U.S. in March YouTube Shorts, or YouTube’s answer to TikTok, will arrive on U.S. soil next…

In this edition of Marketer of the Week, Ignite Visibility spotlights Lynne Biggar, Chief Marketing Officer at Visa. Visa Ignite Visibility applauds the Visa team for offering a new credit card benefit with NortonLifeLock. Customers who hold Visa Infinite, Visa Traditional, or Visa Signature credit cards can now enjoy discounts on services offered by NortonLifeLock,…

This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here’s what happened this week in digital marketing.  Google Adds New Manual Action Penalties This past week, Google included 12 new types of manual action penalties. They’re related…

Uh-oh: it looks like the Core Web Vitals ranking signals might include no-indexed pages. That’s according to Google’s John Mueller. The subject came up during a recent Google SEO office-hours hangout. And if it’s got you concerned, you’re not alone. In this guide, I’ll explain Core Web Vitals and go over Mueller’s statement. You might…

In this edition of Marketer of the Week, Ignite Visibility spotlights Andréa Mallard, Chief Marketing Officer at Pinterest. Pinterest Ignite Visibility applauds the Pinterest team for reporting better-than-expected quarterly results just last week. The image-sharing company saw a 10% boost in its stock price thanks to first-quarter sales growing in the mid 70% range. Wall…

This week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing.  Google Updates WordPress Stories Plugin Google updated its Web Stories WordPress plugin to make it…

With concerns about privacy all the rage these days, Google is looking for a solution to cookies. It may have found that solution in FLoC. FLoC stands for “Federated Learning of Cohorts.” It’s a ridiculously academic term that basically means “putting people in a group.” Why is that important? Because when people are part of…

In this edition of Marketer of the Week, Ignite Visibility spotlights Tracee Larocca, Senior Vice President of Global Marketing at Taco Bell. Taco Bell Ignite Visibility applauds the Taco Bell team for providing more than $7.5 million in scholarships for young students via the Taco Bell Foundation. By the way, $2 million of that scholarship…

This week: Google says not all duplicate content is bad, Instagram has a new toy for digital marketers, and TikTok wants to send you to school. Here’s what happened this week in digital marketing. Google Might Not Display ‘Teaser’ Web Stories Trying to use a Web Story to get people to your site? If so,…