In this edition of Marketer of the Week, Ignite Visibility spotlights Brad Hiranaga, Chief Brand Officer, North America at General Mills. Ignite Visibility applauds Hiranaga and the General Mills team for the recent launch of “Sesame Street” cereal. General Mills says that the cereal will be available in January with two flavors: cinnamon and berry….
Google Releases Core Update and Key Insights On Core Web Vitals – Ignite Friday
This week: Google rolled out another algorithm update, YouTube is releasing Premieres 2.0, and Facebook is testing an Instagram content calendar. Here’s what happened this week in digital marketing. Google’s December Core Update Was a Big One You might have noticed your keywords jumping around a bit lately. That’s because of the Google December 2020…
Google Dec 2020 Core Update Rolling Out
In case you missed the news, the rollout of the new update started at 1PM on December 3rd. Here’s the announcement from Google: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains…
Jason White, Chief Marketing Officer at Curaleaf (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Jason White, Chief Marketing Officer at Curaleaf, a provider of cannabis products. Ignite Visibility applauds White and the Curaleaf team for the growth of the company’s stock price during the past several months. On March 16, Curaleaf’s stock price stood at $2.79 per share….
Is Your Mobile Site Ready for Google’s Core Web Vitals? – Ignite Friday
This week: Reddit brags about the size of its user community, Google has some bad news for people who use click bots for ranking, and Amazon hit a new record. Here’s what happened this week in digital marketing. Google: We Combine Conflicting Hreflang Signals From HTML and Sitemaps So what happens when your sitemap’s hreflang…
Amazon Just Saw the Biggest Holiday Shopping Spree in Its History
Amazon said it’s holiday shopping season has been the biggest in the company’s history. In a blog post published this morning, the e-commerce giant said that consumers started shopping early for gifts this year. Maybe that’s why Amazon pushed back it’s Prime Day from July to October. This year’s Prime Day marked the start of…
Leslie Ferraro, Chief Marketing Officer at Hershey Entertainment & Resorts
In this edition of Marketer of the Week, Ignite Visibility spotlights Leslie Ferraro, Chief Marketing Officer at Hershey Entertainment & Resorts. Ignite Visibility applauds her and the Hershey team for adopting state-of-the-art technology to keep people safe at its entertainment venues. As a result of the company’s partnership with security company Evolv Technology, Hershey stands…
Danielle Tiedt, Chief Marketing Officer at YouTube (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Danielle Tiedt, Chief Marketing Officer at YouTube. Ignite Visibility applauds her and the YouTube team for transforming the platform into a 21st Century ecommerce shopping site. Recently, YouTube began asking creators to tag and track products featured in videos. That’s how Google (the parent…
Twitter Introduces Temporary Tweets That Disappear After 24 Hours – Ignite Friday
This week: YouTube rolls out some new goodies, Google wants you to take another look at Broad Match, and Facebook gives you a new way to make money from thieves. Here’s what happened this week in digital marketing. YouTube Analytics Now Includes Traffic Sources YouTube Analytics is getting a new report that shows you…
How to Promote Your Brand With Twitter Carousel Ads
Twitter carousel ads allow you to place between two and six images or videos in a single ad. You can use them to showcase different products, highlight a new product line, or tell a story. Alternatively, you can think out of the box and use them in a way that other marketers haven’t yet thought…