This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Here’s what happened this week in digital marketing. WordPress 5.7 Offers One-Click Conversion to HTTPS If you’re running a WordPress website and still using…
Another SEO Myth Busted: LSI Keywords in SEPRS – Breaking News
This one is going to shock a lot of SEOs. Google’s John Mueller recently fielded a question about best-practices for anchor texts. During his answer, he took a shot at the concept of latent semantic indexing (LSI). Mueller flat-out said that Google doesn’t recognize LSI. So, once again, it looks like the conventional wisdom is…
Women Making Big Strides in Marketing – Ignite Marketers of the Week
March 8th is International Women’s Day – a day dedicated to commemorate the cultural, political, and socioeconomic achievements of women around the world. Even in 2021, women still experience gender roles, stereotypes, and unfair treatment in society and within their workplace. For this installment of Marketer of the Week, Ignite Visibility highlights three women making…
Google Says Goodbye to Third-Party Cookies & Tracking Tech – Ignite Friday
This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Here’s what happened this week in digital marketing. Google Won’t Replace Cookies With Another Tracking Tech Google won’t continue to track your web activity once it drops support for cookies The company intends to honor user demands for increased privacy in cyberspace….
Featured Snippets Drop Drastically in SERPS – Breaking News
Looks like featured snippets could be on the way out. According to a new report by Moz, the number of search engine results pages (SERPs) with featured snippets dropped dramatically in February. Is this the beginning of a trend? In this article, I’ll go over what we know about featured snippets falling away. Featured Snippets…
Fernando Machado, CMO at Restaurant Brands International (Ignite Marketer of The Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Fernando Machado, Chief Marketing Officer at Restaurant Brands International. Ignite Visibility applauds the RBI team for its plan to modernize the drive-thru experience by mid-2022. Restaurant Brands International RBI is currently updating drive-thrus at thousands of Burger King, Popeyes, and Tim Hortons locations. The…
Rising Stars in Marketing: Career Paths, Insights, & Advice
From creativity to pragmatism, today’s marketers need to exhibit a wide variety of traits in order to succeed. But, the road to victory isn’t easily paved. That’s why we’re paying tribute to the most talented up-and-coming marketing professionals who are shaking things up and have forged their own path in the industry. This year, we…
Report: LinkedIn Is Creating a Service for Hiring Freelancers – Breaking News
According to a report by The Information, LinkedIn will launch a new service that allows users to locate and hire freelancers. The service, called LinkedIn Marketplaces, will go live in September. It’s happening according to “two people with direct knowledge of the matter.” In this article, I’ll go over what we know about LinkedIn…
Cheryl Gresham, Head of Marketing at TikTok (Ignite Marketer of the Week)
In this edition of Marketer of the Week, Ignite Visibility spotlights Cheryl Gresham, Head of Marketing, Media & Partnerships at TikTok. TikTok Ignite Visibility applauds the TikTok team for recently surpassing Facebook in time spent per user. Just this past January, App Annie reported that TikTok saw a 325% year-over-year increase in hours spent on…
YouTube Takes on TikTok with New YouTube Shorts – Ignite Friday
This week: YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing. YouTube Shorts Arriving in The U.S. in March YouTube Shorts, or YouTube’s answer to TikTok, will arrive on U.S. soil next…