If you’re big into content marketing, you’ll love this new tool from Google called Search Console Insights. However, it’s not available to everybody at this time. It’s in beta. In this article, I’ll cover what Google is saying about its new product. It Builds on Top of Search Console As the name implies, Search Console…
Google People Cards: Prepare to Add Yourself in Search Results!
It’s a limited launch. But it shows promise. Right now in India, Google search results include so-called ‘People Cards’. They’re digital business cards. That’s right. Soon you too might be able to rank in Google search even if you’re not a celebrity. Here’s what we know about the new feature. Win Friends and Influence People…
Google’s New Ad Features: What Are They & How to Use Them
Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google…
New Results on Average CTR in Google Search Could Change Your SEO
The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let’s…
Google Says You Can’t Optimize Content to Rank in Discover
If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that…
Cumulative Layout Shift: How to Solve CLS Issues
Come 2021, CLS will be an official ranking factor and Google will start docking URLs with poor scores, as shifty layouts indicate a poor user experience. You’ll want to learn how to monitor this metric and fix potential problems now to avoid losing your position and incoming traffic when there’s more at stake. Below, I’ll…
Largest Contentful Paint: How to Solve LCP Issues
It’s long been a challenge for web developers and SEOs to measure how quickly the most important on-page elements become visible to users. Largest Contentful Paint (LCP) aims to address this by measuring load times for most important on-page elements. Below, I’ll explain what LCP is, how to track your performance and how to resolve…
Google Will Shut Down Structured Data Testing Tool
Google is taking its Rich Results Test out of beta. As a result, the company will shut down the structured data testing tool. You can still use the old tool for a little while, but Google recommends you move to the new tool as soon as possible. Here’s what we know about the change. Benefits…
First Input Delay: How to Solve FID Issues
What is First Input Delay (FID)? How do I resolve FID issues? What We’ll Cover: What is first input delay? How Javascript and overuse of CSS causes this delay Different ways you can track FID How to solve first input delay issues First impressions are everything—especially when it comes to your website That’s why page…
Core Web Vitals for SEO – Ignite Friday
Updated: 3/17/2021 Remember the speed report in Google Search Console? It’s gone. Don’t worry, though. You can still get info about how quickly your web pages load with the new Core Web Vitals report. Here’s what you need to know about Google Search Console’s Core Web Vitals What We’ll Cover: Podcast: Overview Of How To…