Retargeting your audience is something many online marketers are fans of. We all know by now that companies can go after Facebook users who have visited their site or clicked on their ads. This was a big move when it was introduced a few years ago. However, marketers can now step up their game even…
Big Bing SEO News: Apple Replaces Google with Bing as “Spotlight” Search Provider
Anytime a large operating system makes a change to the default apps and overall web services they offer with their product it causes waves in the SEO and marketing world. Why? Well for example, if all the Apple phones suddenly started to offer a new application on the home page of the phones interface, that…
“Right to Be Forgotten” Wins in Europe
A couple of weeks ago I wrote a blog discussing the court battle Google was facing in Europe. The case against Google was that people have the “right to be forgotten” online. This was definitely a tricky case considering there would be so many potential issues from multiple angles on this topic. And it appears…
Thin Content for Google SEO in a Post-Panda 4.0 World
In this post, we take a look at thin content. Why do we Care about Thin Content? According to Google, the Panda algorithm looks for thin content and devalues rankings for websites that have thin content. Because of this, people are afraid that they might have it on their website. What is Thin Content? Worried…
Google Panda Update 4.0 Launched, Big News for SEO – 5, 21, 2014
Matt Cutt’s, a spokesman for the Google Webspam team, announced today that Google has released version 4.0 of the Google Panda Algorithm. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 It can be expected that this update will cause significant fluctuations in rankings. Some people…
Google’s Fight Over the “Right to Be Forgotten”: What It Means for You
Google, along with the other search engines, encompasses pretty much any piece of information we could hope to find on the internet. The question here is, what are the terms to a certain piece of information having a presence on the internet? Will it always be available via a simple Google search? Will it just…
Google: The Expecting Parents’ Best Friend
People search for just about anything on Google. However Google has noticed a recent surge of search in topics related to new and expecting parents. This totally makes sense considering the term “Google it” has become a part of everyday language. Back in the “old” days, new and expecting parents would refer to baby books…
A Comprehensive Guide to Using Google Plus Post Ads with AdWords
Ready to learn how to create Google Plus Post Ads! Check out our Guide to Google Plus Post Ads Below! The following guide outlines how to engage more people with your content, including clickable links back to your website, by creating a Google+ ‘Plus Post Ad’ within Google AdWords. In order to create a ‘Plus…
Senior SEO Project Manager Wanted – Join Ignite Visibility!
Ignite Visibility, a fast growing Internet marketing company based in San Diego, is looking for a Senior SEO Project Manager to play a leadership role in their company. The Senior SEO Project Manager will manage a handful of high profile clients, with the support of staff, as well as play a leadership role in the company….
Guide to International SEO, Important Tips for Going International
The following guide offers tips for understanding and implementing international SEO. This resource will help identify your site’s potential for international SEO, outline how to target an international audience, and how to implement an internationally targeted website. Assess International SEO Potential Analyze your website’s organic and total traffic from other languages and countries currently. Utilize…