In this post, we take a look at thin content.
Why do we Care about Thin Content?
According to Google, the Panda algorithm looks for thin content and devalues rankings for websites that have thin content. Because of this, people are afraid that they might have it on their website.
What is Thin Content?
Worried about thin content? This is what you should look for.
- The majority of pages on the website have almost no HTML and text on them
- Pages on your site that scrap content from other website
- Pages on your site that have mix of content copied from other websites
- Pages on your site that are all exactly the same with very small variations in keywords
Do Ecommerce and Category Based Sites Need to Worry
Websites that have many products and many categories are often worried about having thin content. Let’s take a look at some of the things that could be issues.
- Many product pages with no descriptions, or descriptions that Google cannot read
- Product pages that have the exact same descriptions the all the other webpages do online
- Many categories that have nothing in them
- Many categories that only have 0, 1 or 2 of the same products in them
What Should you do Now?
If your website has the symptoms above and was hurt by one of the Panda updates, you should do the following.
- Consolidate content
- Beef up the unique content on the website
- Internally link the unique content
- Get social shares and links pointing at the deep pages
- Continue to build excellent content over time and improve the website
- Eliminate any pages that are unnecessary
What about the Longtail?
For those of you who don’t know, many SEO’s like subcategories because they can allow websites to go after longtial search queries. For example, say that I search for. “Red Nike Shoes.”
We can see that Kohls.com has page optimized just for this. Ill bet they are selling a lot of red nike shoes with this page!