Google rolled out a pretty big algorithm update to their local search rankings as of last night. Currently there are not many details to analyze just yet, however it is known that the change has made a significant impact on local search. Ranking changes for local businesses, whether for better or worse, have been widely…
When Good Information Goes Bad
Recently, we’ve seen Google start providing more actual details regarding your query in their search results a la Duck Duck Go. It’s now possible to get step-by-step instructions or fast answers to queries from an ever-widening variety of search terms. Rather than pulling from the first search result provided, Google has been generating it’s own…
Google Upgrades Zip Code Listings Feature in Search
Google has added a pretty cool feature to its knowledge graph. When you search a given location, you will effortlessly receive all the zip codes within that area. Furthermore, clicking on one of the zip codes gives you a map where the location you have targeted is outlined. It’s a pretty convenient idea when you…
10 Ways to Maintain Website Traffic without Google
With Google constantly changing their algorithms, it’s hard for many webmasters to keep up with each new update unleashed. More and more webmasters are questioning if it’s even worth the hassle, while others fear penalties for falling behind on an update. As a result, many are turning from Google and choosing to try more organic…
Google href lang International Targeting Webmaster Tools Report
Google has released a new webmaster tools report that shows how they are interpreting href lang on your website. The tool basically shows you common issues with your href lang implementation. This new report in Webmaster Tools is called the “International Targeting” report. The report focuses on evaluation of return links, language specific codes and…
Google Removes Authorship Pictures from Search
Authorship is a piece of code supplied by Google that you place into your website. This code tells Google who the author was who created the page. It then links that author to their Google + profile. Authorship was thought by many to be the future of SEO. Subject Matter Experts could largely be determined…
Google Glass Is Back: How It’s Making a Fashion Statement
Google is known for initiating some really cool projects and Google Glass is definitely one of those. These revolutionary “glasses” are available to everyone now, or at least to those who can afford it. Outside of the technical issues associated with Google Glass, the one big complaint has been the appearance. It honestly looks weird…
Google Update: Google Spam Algorithm PayDay Loan Version 3.0 Launched
In the SMX Advanced keynote last night Matt Cutts, Mr. Webspam at Google, announced that PayDay Loan 3.0 has been launched. This new algorithm will have an impact on the most competitive and spammy SEO niches. This launch of PayDay loan 3.0 comes right after version 2.0, which was just launched a few week ago!…
Search & Social Data Unite!
Retargeting your audience is something many online marketers are fans of. We all know by now that companies can go after Facebook users who have visited their site or clicked on their ads. This was a big move when it was introduced a few years ago. However, marketers can now step up their game even…
Big Bing SEO News: Apple Replaces Google with Bing as “Spotlight” Search Provider
Anytime a large operating system makes a change to the default apps and overall web services they offer with their product it causes waves in the SEO and marketing world. Why? Well for example, if all the Apple phones suddenly started to offer a new application on the home page of the phones interface, that…