Anytime a large operating system makes a change to the default apps and overall web services they offer with their product it causes waves in the SEO and marketing world. Why? Well for example, if all the Apple phones suddenly started to offer a new application on the home page of the phones interface, that app would no doubt be seen and utilized by millions of users. Because of this, these large-scale relationships play an important role in the success of certain products. And as a result, they influence the websites and apps that marketers place ads on and target for organic purposes.
Apple Replaces Google with Bing as “Spotlight” Search Provider
According to Search Engine Land, “Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system and in the coming iOS 8 mobile operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS.”
Bing has now not only knocked Google out of Siri, but will also be the centerpiece of Spotlight (Spotlight is just the fancy name for the search feature on Apple products). This is big news for Bing, and has resulted in Internet marketers taking a second look at their Bing strategies. This will result in more inventory for organic SEO and PPC.
Other Things to Consider
While the Safari browser will now offer the ability to search from Spotlight, that search will still come from Google, not Bing. This is due to a deal that struck between the companies some time ago.
Recently, the Bing Director of Search, Stefan Weitz, sent this statement.
“Last year Bing became the default web search for Siri, and will now also be the default web search provider in the redesigned Spotlight search feature for the next generation of iOS and OS X. We’re excited about extending the Bing platform to help iOS and Mac customers find what they need to get things done.”
Wrapping Things Up
For Internet marketers, and in particular SEO and SEM specialist, these changes are critical. Apple and Bing have a strong alliance and Bing has an alliance with Facebook. As things progress, it appears that Google is standing more and more on their own. However, they are also growing in multiple new business sectors a day at record pace. So maybe that’s the way they want it. When Google wants a new business deal, they just buy the company, instead of working with them.
