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Home / Bing / Big Bing SEO News: Apple Replaces Google with Bing as “Spotlight” Search Provider

Big Bing SEO News: Apple Replaces Google with Bing as “Spotlight” Search Provider

June 3, 2014 By John E Lincoln

Anytime a large operating system makes a change to the default apps and overall web services they offer with their product it causes waves in the SEO and marketing world. Why? Well for example, if all the Apple phones suddenly started to offer a new application on the home page of the phones interface, that app would no doubt be seen and utilized by millions of users. Because of this, these large-scale relationships play an important role in the success of certain products. And as a result, they influence the websites and apps that marketers place ads on and target for organic purposes.

Spotlight Marketing Apple

Apple Replaces Google with Bing as “Spotlight” Search Provider

According to Search Engine Land, “Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system and in the coming iOS 8 mobile operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS.”

Bing has now not only knocked Google out of Siri, but will also be the centerpiece of Spotlight (Spotlight is just the fancy name for the search feature on Apple products). This is big news for Bing, and has resulted in Internet marketers taking a second look at their Bing strategies. This will result in more inventory for organic SEO and PPC.

Other Things to Consider

While the Safari browser will now offer the ability to search from Spotlight, that search will still come from Google, not Bing. This is due to a deal that struck between the companies some time ago.

Recently, the Bing Director of Search, Stefan Weitz, sent this statement.

“Last year Bing became the default web search for Siri, and will now also be the default web search provider in the redesigned Spotlight search feature for the next generation of iOS and OS X. We’re excited about extending the Bing platform to help iOS and Mac customers find what they need to get things done.”

Wrapping Things Up

For Internet marketers, and in particular SEO and SEM specialist, these changes are critical. Apple and Bing have a strong alliance and Bing has an alliance with Facebook. As things progress, it appears that Google is standing more and more on their own. However, they are also growing in multiple new business sectors a day at record pace. So maybe that’s the way they want it. When Google wants a new business deal, they just buy the company, instead of working with them.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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