People search for just about anything on Google. However Google has noticed a recent surge of search in topics related to new and expecting parents. This totally makes sense considering the term “Google it” has become a part of everyday language. Back in the “old” days, new and expecting parents would refer to baby books for knowledge upon the world of parenting. These days there is Google to provide answers to the endless questions of parenthood. What are the popular terms new and expecting parents are searching for? Baby clothes! Then comes other things like diapers, feeding, safety, and so on.
According to Google Think Insights, new and expecting parents conduct 2.7 times the amount of searches as those who are non-parents. The interesting aspect here is that these searches are not coming from the desktop computer at home. They are coming from mobile devices such as smartphones, tablets, and so on. Search Engine Land announced that “during the first quarter of this year, mobile searches for baby development grew 72 percent, and since last year, mobile searches for baby-related and parenting topics have climbed 25 percent” in Google search.
All of these searches are coming from on-the-go people with their mobile devices. This serves as yet another example signifying the massive growth of mobile search, which is one of the main focuses here at Ignite. In the eyes of the Internet Marketer, what would be the best way to approach a situation like this? How would you take advantage of the sudden growth in search related to a certain topic? How would you decide which keywords to target or which demographic to keep an eye on? Let us know your thoughts!