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Home / Google / Google: The Expecting Parents’ Best Friend

Google: The Expecting Parents’ Best Friend

May 9, 2014 By John E Lincoln

People search for just about anything on Google. However Google has noticed a recent surge of search in topics related to new and expecting parents. This totally makes sense considering the term “Google it” has become a part of everyday language. Back in the “old” days, new and expecting parents would refer to baby books for knowledge upon the world of parenting. These days there is Google to provide answers to the endless questions of parenthood. What are the popular terms new and expecting parents are searching for? Baby clothes! Then comes other things like diapers, feeding, safety, and so on.

According to Google Think Insights, new and expecting parents conduct 2.7 times the amount of searches as those who are non-parents. The interesting aspect here is that these searches are not coming from the desktop computer at home. They are coming from mobile devices such as smartphones, tablets, and so on.  Search Engine Land announced that “during the first quarter of this year, mobile searches for baby development grew 72 percent, and since last year, mobile searches for baby-related and parenting topics have climbed 25 percent” in Google search.

Source: Search Engine Land

Source: Search Engine Land

All of these searches are coming from on-the-go people with their mobile devices. This serves as yet another example signifying the massive growth of mobile search, which is one of the main focuses here at Ignite. In the eyes of the Internet Marketer, what would be the best way to approach a situation like this? How would you take advantage of the sudden growth in search related to a certain topic? How would you decide which keywords to target or which demographic to keep an eye on? Let us know your thoughts!

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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