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Home / Archives for Google

Matt Cutts Tweets Infographic

April 25, 2014 by John Lincoln

In this infographic we take a closer look at Matt Cutts Tweets and ask, “What is he really saying.” Matt Cutts Tweets carry a great deal of weight in the SEO community. He often let’s SEOs know about Google updates, manual actions, product updates and more. It is fairly standard for SEOs to over analyze…

How Can Small Websites Beat Big Sites in SEO?

April 25, 2014 by John Lincoln

Larger companies have an inherent advantage when it comes to SEO. In most cases, they have many more links coming in, more direct traffic, better marketing outside of SEO, etc. All of these things together assist in quicker success when quality on-site SEO is done. In this video, Matt Cutt’s discusses SEO for large and…

How to Evaluate a Domain for Google SEO

April 24, 2014 by John Lincoln

If you buy a bad domain, with a penalty, or a ton of bad links, that can really hurt the potential future success of that domain. In this video, Matt Cutt’s from Google covers what you should evaluate when considering a new domain, from an SEO perspective. Some things he covers are: Do a search…

Google News Sites See Drop in Crawl Rate in March

April 9, 2014 by John Lincoln

This is an important industry update. Google has decided to drop the crawl rate for news sites. You can see your Google crawl rate in the Webmaster Tools crawl rate report. Apparently, they have figured out a way that they do not need to crawl news websites as often. See tweets from Matt Cutts below….

How CDN Could Impact Your Google Crawl Rate and Sales?

April 9, 2014 by John Lincoln

Many websites are moving to CNDs or Content Delivery Networks. These CDNs can really help page speed, which is excellent, but what a lot of people don’t know is they can also kill your Google crawl rate and in some cases your sales. What is Issue with CDNs? Over the past month, I have had…

Key Takeaways from UCSD Tech Night: John Lincoln & Mikel Bruce

March 28, 2014 by John Lincoln

This week Mikel Bruce and I spoke at UCSD technology night. The subject, SEO, Social Media and Analytics. We had an excellent class and it was a ton of fun. A big thanks to everyone who attended. We only had an hour, so it was very hard to cover all the different aspects of SEO….

How Reviews Affect Local Search Rankings

March 27, 2014 by John Lincoln

Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US.  In 2001, Google purchased Zagat in 2011, and since then the importance of…

5 Tech Media Servers Marketing Departments Should Watch

March 26, 2014 by John Lincoln

No intro needed, let’s just look at these tech media servers! Google TV Google TV is pretty amazing. Not only does it give you quick access to YouTube, it also allows for voice search. That’s right, you can do a voice search right into your remote and then Google TV will pull up a show….

Affected by a Google SEO Penalty? How can you Tell?

March 25, 2014 by John Lincoln

In this video, Matt Cutts discusses how you can tell if your site has an algorithm penalty from Google. The answer Matt gives is very long and complicated. He first states that if you have a manual action you will know by logging into webmaster tools. But an algorithm penalty is very hard to determine,…

How to Handle out of Stock Products for Google

March 18, 2014 by John Lincoln

What happens when you have an out of stock product? What do you do to help SEO and users? Do you 404 the page, redirect it, create a placeholder page or have a scary monster pop out of the monitor and yell at the user? Google answers this question in the video below, and surprisingly,…

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